How to Profit From Idea Thieves
A common concern among would-be information marketers is illegal copying. Because their products are downloadable and easy for their customers to share, many think that will be the downfall of their business.
The reality is, only a tiny and insignificant fraction of your customers will even attempt to rip you off by copying and distributing your info products without paying for the right to do so. The incidence of this type of fraud is so rare that you can just shrug it off as a small cost of doing business.
However, there are steps you can take to reduce the pirating of your content to near-zero - and even make money from the few copies that do get pirated.
Let me explain …
There are all kinds of high-tech systems and devices for foiling would-be bootleggers of content - from music and movies to software and information products. But, eventually, all of them are defeated by hackers.
A better way to prevent your customers from illegally copying your e-books, audio CDs, and DVDs is to ask yourself what motivates them to steal your content in the first place.
Answer: Aside from the Internet making it easy to duplicate and distribute digital content, the main reason a customer will illegally copy an information product they have bought has to do with its price and value.
By that, I mean that customers are less motivated to pirate content that is (a) reasonably priced and (b) gives a fair value for its cost.
