Posted by:
Clayton Makepeace
May 28, 2009
Issue #483
Dear Business-Builder,
The great investor Warren Buffet has a net worth of about $62 billion. That’s sixty-two thousand million dollars.
If your net worth is $10 million, Warren is 6,200 times richer than you.
If you’re worth $1 million, he has 62,000 times more money than you do.
If your net worth is $100,000, Mr. Buffet is 620,000 times richer than you are.
There are people whose businesses grow a hundred, maybe even a thousand times or more faster than yours does. For every new customer you attract, they attract 100, 1,000, maybe even 10,000 or more.
There are people who look, feel and perform ten, twenty, even thirty years younger than you do …
Who have far greater success in love and relationships (OK – maybe just in sex) than you do …
Who live better for less, have greener lawns, clearer skin, more hair, thinner waists and smaller butts, better-behaved or more successful kids, more friends or are more successful in some other area of life than you are.
Sorry – but you know it’s true. And no, I’m not trying to depress you – just trying to make a very important point.
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Posted by:
Clayton Makepeace
April 9, 2009
Issue #279
- How to hone your copy skills to razor sharpness in no time flat …
- How business owners and marketing pros can get better sales copy faster …
- And much, Much MORE!
Dear Business-Builder,
This issue will make you money if you’ll let it …
If you’re a copywriter, the secrets I’m about to reveal will help you grow your skills faster – and prime you for plumb assignments from Agora Publishing and every one of its competitors.
And if you’re a business owner or marketing exec, you’re going to discover a better way to work with your writers – or even create a world-class in-house copywriting team from scratch – and get better copy faster than you may now believe possible.
What’s that you say? “Not a bad way to spend the next five minutes or so?”
Great! Here goes …
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Posted by:
Clayton Makepeace
December 8, 2008
Issue #36
What’s that you say?
… Your direct mail promos are dragging in the dirt?
… Your Internet promos barely bring in enough new blood to keep body and soul together?
… Is that what’s worrying you, Sparky?
Well, worry no more! This simple innovation can have you attracting thousands of new, paying customers every month from now on – FOR FREE!
Dear Business-Builder,
OK – so I’m an old bugger.
When I wrote my first direct mail promotion, Nixon was in the White House, “The Godfather” was shattering box-office records and Elvis was alive, kicking and skinny.
In those days, nobody had a clue what a personal computer or FedEx was. Saying “Let me fax you” would have probably gotten your face slapped.
And that lack of technology meant the time, cost and back-breaking effort involved in creating a direct mail promotion were truly brain-boggling.
No computers meant we had to retype each new draft of every job from beginning to end.
No FedEx or fax machines meant we had to allow weeks on each job just for sending drafts back and forth between copywriters, artists and clients.
And no graphics software meant every jot and tittle had to be precariously glued to a layout board by hand – and then re-glued when it inevitably fell off on the trip to the printer.
Altogether, you could figure a typical #10 envelope promotion (envelope teaser copy, 8-page sales letter, lift note, flyer and response device) would take a month to get to final draft … another month to design … and another month or so to print and mail.
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Posted by:
Derek Gehl
December 2, 2008
Issue #558
"If you are not moving closer to what you want in sales (or in life), you probably aren’t doing enough asking."
- Jack Canfield
Dear Business-Builder,
Imagine: After months of hard work, your website is finally live. You’ve officially been open for business an entire week. And yet you haven’t made any sales.
Not. One. Single. Sale.
Argh!
Don’t despair. We’ve all been there. In fact, this is one of the most common problems new Internet entrepreneurs ask me to solve for them.
Here’s something that’ll help ease the pain of turning a "dud" site into one that rakes in the profits: Derek Gehl’s surefire "My Website Ain’t Making Money!" troubleshooting checklist.
If you recently launched a website and aren’t getting the results you expected, you need to ask yourself every single question on the list below, starting with number one. Once you can answer "yes" to all 10 questions, I guarantee the sales will come rolling in.
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Posted by:
Troy White
November 28, 2008
Issue #556
Fellow Business-Builders,
You are going to love the rest of this success story!
If you haven’t read the first half, make sure you go back to last week’s article and go through the details.
Brendan Ready shared with me his brilliant strategy for selling a commodity type product for huge margins over his competitors.
Some of the things he covered in our last week’s article …
- Do what your competitors aren’t willing to do to open up new territories.
- Go where the real money is … and charge appropriately.
- Find areas that are not being served properly.
- Be creative in how you pay your team members – get them excited about how much they can make … and how much of a mini-celebrity you are making them.
- Charge very high premiums for a unique service and product that creates an unforgettable experience … one they can’t wait to share with their friends.
- Plus a lot more was covered … make sure you read it!
back to the interview …
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