Posted by:
Daniel Levis
June 30, 2010
Issue #387
In this issue:
- The “build it and they will buy” trap …
- Claude Hopkins, rolling over in his grave …
- The secret to online marketing nirvana …
- And much more!
Dear Web Business-Builder,
Whoever said knowledge is power, was wrong …
Web marketing junkies desperate to break into the biz are buying the latest, greatest info-products like they’re going out of style … reading the manuals … listening to the CDs … watching the DVDs.
But few actually do much with the knowledge.
Why do you suppose that is?
In one word, FEAR!
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Posted by:
Daniel Levis
December 23, 2009
Issue #826
In this article:
- The real reason your prospects whip out their plastic and BUY NOW!
- The silent connection that bonds you to your prospects …
- What you must do with your landing pages to turn visitors into buyers …
- How your own self-image is both your secret copywriting weapon, and your marketing Achilles heel …
- How to supercharge your creativity, making your writing time infinitely more productive …
- And more!
Dear Web Business-Builder,
Why do your prospects buy from you?
I often ask my consulting clients this very question. And the first answers I get usually look something like this:
- Because we’re the most affordable
- Because we offer the best service
- Because our product offers the best value
- Because we have a superior reputation in the marketplace
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Posted by:
Clayton Makepeace
December 4, 2009
Issue #547
Fire Your CEO First!
Dear Business-Builder,
When someone asks, “What do you do for a living?” there is only one correct answer.
It’s not, “I have a business.” A business is something you own; not something you do.
It’s not “I’m a doctor.” That’s just a profession – not what really pays the bills.
And it’s sure not, “I give investment advice.” Or, “I do landscaping.” Or, “I dry-clean clothes.” Or, “I write sales copy.” Those are just the products and services you sell.
The only correct answer to this most common cocktail-party question is to declare loudly and proudly …
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Posted by:
Daniel Levis
November 18, 2009
Issue #803
An eye-opening conversation
with publicity expert Paul Hartunian …
Dear Web Business-Builder:
If you want all the red-hot traffic your Web site can handle without paying a dime in advertising, Paul Hartunian is the man who can tell you how to do it.
Using nothing but dirt cheap faxed press releases, he’s been on Phil Donahue, Regis, Jenny Jones, all the major talk shows, CNN, thousands of radio stations, written up in Forbes and USA Today … and capitalized on those appearances to systematically drive wave after wave of pre-qualified prospects to his 40+ websites to make a fortune.
Yet amazingly, he says you don’t need any special skills, inside connections, or even anything terribly exciting to say to gain this kind of business-building exposure. AND that it works for ANY product or service you want to sell …
I challenged him on that … and got him to spill the beans on a few more secrets than I think he’d planned on revealing … Proven strategies for using this often misunderstood “advertising medium” to explode your online sales!
Check it out …
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Posted by:
Clayton Makepeace
October 16, 2009
Issue #154
A short course in the world’s
single most profitable profession
Dear Business Builder,
In the 1860s, Nathaniel Hawthorne said The Willard Hotel " … more justly could be called the center of Washington than either the Capitol or the White House or the State Department" …
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Washington D.C.’s historic Willard Hotel – birthplace of The Battle Hymn of The Republic … and The Total Package, too!
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Julia Ward Howe penned The Battle Hymn of the Republic there …
Abraham Lincoln lived at The Willard before moving into the White House for his first term …
Ulysses S. Grant, frequented The Willard’s lobby bar for cigars and brandy – and coined the word "lobbyist" to describe the wheeler-dealers who loitered there in hopes of meeting and influencing him …
… And two years ago next Monday, The Total Package was born there, too!
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