Posted by:
Troy White
December 24, 2009
Issue #827
In this issue:
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Five invaluable websites you can use to find all the help you could ever want …
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Three key areas to look to and trust when making your decision to hire employees and contractors (including two background checks that can guarantee you a star worker) …
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BIG MISTAKE #1 with new employees and contractors. What it is – and how to fix it …
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And Much More!
Fellow Business-Builder,
Not long ago, I posted a challenge to everyone here to post some of your biggest concerns and business issues that hold you back.
This week I want to address one area that seems prevalent across the board – and it is one area that is impacting my business as well …
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Posted by:
Daniel Levis
December 23, 2009
Issue #826
In this article:
- The real reason your prospects whip out their plastic and BUY NOW!
- The silent connection that bonds you to your prospects …
- What you must do with your landing pages to turn visitors into buyers …
- How your own self-image is both your secret copywriting weapon, and your marketing Achilles heel …
- How to supercharge your creativity, making your writing time infinitely more productive …
- And more!
Dear Web Business-Builder,
Why do your prospects buy from you?
I often ask my consulting clients this very question. And the first answers I get usually look something like this:
- Because we’re the most affordable
- Because we offer the best service
- Because our product offers the best value
- Because we have a superior reputation in the marketplace
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Posted by:
Clayton Makepeace
November 23, 2009
Issue #805
Dear Business-Builder,
I’m getting a little bit worried
about this whole “copywriting guru” thing
Seems like every time I open my browser and Google “copywriting” or “marketing,” my b.s. detector begins screaming like a banshee these days.
You can’t throw a rock on the Web without hitting a self-proclaimed marketing or copywriting expert …
- Guys and gals nobody ever heard of preening as “legendary” marketers or copywriters without presenting even a shred of evidence that any client ever even hired them — let alone that they’ve ever created a single winner …
- Folks who have never promoted anything but their own products who pass themselves off as authorities …
- “C” and “D” level copywriters who really should shut the hell up, go to school themselves and hit a few out of the park before sharing their “pearls of wisdom” …
- Folks who don’t even DO marketing and couldn’t tell you what’s working and what isn’t — right now, today — if you held a gun to their heads.
And — surprise, surprise — every blessed one of them has something to sell you. And more often than not, they charge truly outrageous prices for their products.
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Posted by:
Daniel Levis
November 18, 2009
Issue #803
An eye-opening conversation
with publicity expert Paul Hartunian …
Dear Web Business-Builder:
If you want all the red-hot traffic your Web site can handle without paying a dime in advertising, Paul Hartunian is the man who can tell you how to do it.
Using nothing but dirt cheap faxed press releases, he’s been on Phil Donahue, Regis, Jenny Jones, all the major talk shows, CNN, thousands of radio stations, written up in Forbes and USA Today … and capitalized on those appearances to systematically drive wave after wave of pre-qualified prospects to his 40+ websites to make a fortune.
Yet amazingly, he says you don’t need any special skills, inside connections, or even anything terribly exciting to say to gain this kind of business-building exposure. AND that it works for ANY product or service you want to sell …
I challenged him on that … and got him to spill the beans on a few more secrets than I think he’d planned on revealing … Proven strategies for using this often misunderstood “advertising medium” to explode your online sales!
Check it out …
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Posted by:
Clayton Makepeace
November 16, 2009
Issue #801
OK – so you've written the best headline and lead copy ever.
Now how do you get from here to the sale without royally screwing things up?
Dear Business-Builder …
Good, nitty-gritty stuff in this issue …
We've spent a lot of time thinking about grabbing your prospects' attention with powerful headline and opening copy in past issues of THE TOTAL PACKAGE – and for good reason: In today's hyper-competitive world, making that initial "attention" sale is absolutely imperative.
If you fail to get your prospects' attention, you'll fail to deliver your benefits and offer. And if you don't deliver your offer and ask for the sale, it's pretty much a slam dunk that you won't get the sale.
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