Posted by:
Daniel Levis
July 14, 2010
Issue #966
In this special interview issue:
- The most important thing to test on any landing page (no, it’s not the headline) …
- What makes a great headline …
- What to do when your target market is fed up with hype and inflated claims …
- The secret to writing a great lead … long copy versus short copy … and how to use graphics for increased response …
- Plus more!
Dear Web Business-Builder,
One of the most esteemed members of my board of advisors is of course, John Caples. Not a week goes by that I don’t think silently to myself, “What would Caples do,” when confronted with this online marketing challenge or that.
And indeed, rarely does his advice fail to help. It’s only fitting then that I interview him, and bring you his wisdom in the pages of Web Marketing Advisor.
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Posted by:
Clayton Makepeace
January 1, 2010
Issue #501
Part Two
In this special interview issue …
- How a little "romance" can grab your prospects’ attention and sell them your product …
- The ultimate key to advertising success in today’s crowded market …
- The truth about traditional benefit-oriented selling — and how it just might be killing sales …
- The one part of every promotion that’s even more important than the headline …
- What you must know about your prospects before you write a word of copy …
- A simple way you can get better, more profitable copy out of every copywriter your hire …
- The most common blunder in advertising today …
- And much, MUCH MORE!
Dear Business-Builder,
I shared part of my conversation with Arthur Johnson, an "A" level copywriter who has experienced astounding success.
If you missed it, click this link to read it. But make sure you come back here. What Arthur says is of tremendous value to anyone who writes copy or works with writers.
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Posted by:
Clayton Makepeace
December 28, 2009
Issue #16
Part One
In this special interview issue …
- How a little "romance" can grab your prospects' attention and sell them your product …
- The ultimate key to advertising success in today's crowded market …
- The truth about traditional benefit-oriented selling — and how it just might be killing sales …
- The one part of every promotion that's even more important than the headline …
- What you must know about your prospects before you write a word of copy …
- A simple way you can get better, more profitable copy out of every copywriter your hire …
- The most common blunder in advertising today …
- And much, MUCH MORE!
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Posted by:
Daniel Levis
November 18, 2009
Issue #803
An eye-opening conversation
with publicity expert Paul Hartunian …
Dear Web Business-Builder:
If you want all the red-hot traffic your Web site can handle without paying a dime in advertising, Paul Hartunian is the man who can tell you how to do it.
Using nothing but dirt cheap faxed press releases, he’s been on Phil Donahue, Regis, Jenny Jones, all the major talk shows, CNN, thousands of radio stations, written up in Forbes and USA Today … and capitalized on those appearances to systematically drive wave after wave of pre-qualified prospects to his 40+ websites to make a fortune.
Yet amazingly, he says you don’t need any special skills, inside connections, or even anything terribly exciting to say to gain this kind of business-building exposure. AND that it works for ANY product or service you want to sell …
I challenged him on that … and got him to spill the beans on a few more secrets than I think he’d planned on revealing … Proven strategies for using this often misunderstood “advertising medium” to explode your online sales!
Check it out …
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Posted by:
Clayton Makepeace
September 4, 2009
Issue #48
- How big an opportunity is copywriting really?
- What you must read – frequently – to become a world-class copywriter or copy chief …
- The toughest job any copywriter has – and how to do it spectacularly …
- Why smart marketers are beating the bushes for great writers …
- How to convince a reluctant marketer to give you your first assignment …
- How to get paid – handsomely to make a name for yourself in this business …
- And much, MUCH MORE!
Hiya, Business-Builders!
I’ve got super powers.
One of the best things about editing a newsletter is that it gives you some pretty impressive superpowers. Like the ability to turn back time and alter the past.
A while back, when we had, maybe one-tenth as many readers as we do today, the great Robert W. Bly interviewed me to get my thoughts on building a profitable copywriting business. And for this issue, I’m turning back the clock and returning to that interview.
… Kinda.
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