Posted by:
Clayton Makepeace
December 25, 2008
Issue #30
Part One
Welcome, Business-Builder!
Nothing does my heart more good than to see a young copywriter take root and blossom. And of all the copy cubs I’ve worked with over the years, NOBODY has blossomed bigger or better than Kent Komae has!
Kent’s hard-selling direct mail packages are legendary in the health supplement industry. His fabled controls for Sun Chlorella, Healthy Directions, Health Resources and many other major mailers have made Kent one of the top two or three choices for supplement companies looking to grow – FAST.
I first hooked up with Kent back in the 1990s – when he was an eager younger writer, looking to make a name for himself (and, of course some truly obscene royalties). I hired him to help me on several health promotions for a favorite client – and on his very first draft, it was clear to me that this guy had what it takes!
Since then, Kent has gone on to fame, fortune and a jamb-packed dance card as one of the half-dozen or so most in-demand copywriters in the alternative health industry. I’m proud to count him as one of my closest friends.
A few days ago, Kent took time out of his insane schedule to talk copy with me – here: Listen in …
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Posted by:
Troy White
November 28, 2008
Issue #556
Fellow Business-Builders,
You are going to love the rest of this success story!
If you haven’t read the first half, make sure you go back to last week’s article and go through the details.
Brendan Ready shared with me his brilliant strategy for selling a commodity type product for huge margins over his competitors.
Some of the things he covered in our last week’s article …
- Do what your competitors aren’t willing to do to open up new territories.
- Go where the real money is … and charge appropriately.
- Find areas that are not being served properly.
- Be creative in how you pay your team members – get them excited about how much they can make … and how much of a mini-celebrity you are making them.
- Charge very high premiums for a unique service and product that creates an unforgettable experience … one they can’t wait to share with their friends.
- Plus a lot more was covered … make sure you read it!
back to the interview …
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Posted by:
Troy White
November 21, 2008
Issue #551
Fellow Business-Builders,
You are going to love this success story!
I know I do … I’ve probably shared it with a thousand people by now.
Why?
Because it is packed with useful tips on how a relatively average, commodity-type business turned things around and now charges > 12,000% more than his competition.
The next best thing about this: Brendan Ready did this without buying 400 e-books, $1,500 home study programs, or attending thirty different $2,500 per person workshops.
Here is a guy who is well on track for a $1.5 million dollar a year business in his first year. I can see it tripling in size every year, if they can handle it.
Now, I am one for training through books, home study programs, and seminars. I invest $20,000+ per year in this … not to mention what I pay my coach and mastermind groups (more than my education investment). I would highly recommend you invest in your education too.
Even with Brendan’s success, he had never even heard of some of the strategies I shared with him. One of which is an easy extra million a year for him if he wants.
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Posted by:
Clayton Makepeace
November 20, 2008
Dear Business-Builder,
Wendy here with the final part of the interview Clayton did with legendary copywriter, Gary Bencivenga.
In this segment, Clayton gets Gary to reveal secrets of client relationship management and more.
Whether you’re a copywriter or a marketing director who hires and works with copywriters, you’ll find these secrets invaluable to your business.
So let’s jump right on in!
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Posted by:
Clayton Makepeace
November 13, 2008
Dear Business-Builder,
Wendy here with another piece of the interview Clayton did with Gary Bencivenga.
Today they both reveal their secret for writing blockbuster copy. (Hint: Knowing your craft and your marketplace is only part of the equation for success.)
If you follow their advice, you’ll be practically invincible.
So without further delay, let’s get back to that interview …
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