Posted by:
Troy White
February 27, 2009
Issue #337
Fellow Business-Builder,
Don’t you just love a good story?
Just last weekend I was at The Calgary Business Oscars, having been nominated for two different categories.
It was an honor to be there, but it was a bigger honor to get my butt whipped by one of my favorite competitors. In Canada, we have an airline, called WestJet, which is modeled after Southwest airlines.
Unfortunately for me, they were nominated in both the same categories as I was.
I was hoping they wouldn’t take the Oscar nomination as serious as I did.
So, I went about my marketing around, getting as many votes as I could for my categories.
And I did my job …
… Just not good enough!
They took both categories away from me, along with 3 other categories (they were the Slumdog Millionaire of this Oscar Ceremony).
What was an honor to me was when the event organizer told me I put up a great fight, and almost beat them.
Almost … but their 7,500 employees (vs. my 3 employees :o) made sure they had HUGE numbers of votes.
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Posted by:
Troy White
January 23, 2009
Issue #209
In this issue:
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How to create $45 million dollars in a single year by listening to what your clients really want
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The secrets of the most brilliant marketing campaign to kids I have ever seen
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Three questions you can ask of your clients that will guarantee you a breakthrough idea
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12 marketing lessons that are guaranteed to improve your revenues right now
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And much more!
Fellow Business-Builder,
What can we learn from the newest teddy bear craze?
More than I ever would have guessed!
If you have pre-teens, you undoubtedly have heard of these crazy bears called Webkinz. I have twin 6-year old daughters, and was fortunate to be saved from Webkinz up until a month ago.
All hell has broken loose now!
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Posted by:
Troy White
November 28, 2008
Issue #556
Fellow Business-Builders,
You are going to love the rest of this success story!
If you haven’t read the first half, make sure you go back to last week’s article and go through the details.
Brendan Ready shared with me his brilliant strategy for selling a commodity type product for huge margins over his competitors.
Some of the things he covered in our last week’s article …
- Do what your competitors aren’t willing to do to open up new territories.
- Go where the real money is … and charge appropriately.
- Find areas that are not being served properly.
- Be creative in how you pay your team members – get them excited about how much they can make … and how much of a mini-celebrity you are making them.
- Charge very high premiums for a unique service and product that creates an unforgettable experience … one they can’t wait to share with their friends.
- Plus a lot more was covered … make sure you read it!
back to the interview …
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Posted by:
Michael Masterson
November 25, 2008
Issue #553
"This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back."
John Ilhan
I believe that for every business, at any given time, there is an optimum strategy for acquiring new customers - and that the primary marketing obligation of the company’s CEO is to make sure that strategy is discovered and implemented.
What do I mean by an optimum strategy for acquiring new customers?
I mean a marketing and sales strategy that will produce the greatest long-term benefit to the company. Usually, that means finding and converting the greatest number of high-lifetime-value customers, i.e., customers who will continue to buy products from the company for years into the future.
Here’s an example …
Since its inception, EarlytoRise.com has recruited almost all its customers through Internet advertising. Of the many conversion strategies we have tested, two have so far proven effective:
- Selling informational reports on other websites and then giving buyers a free subscription to our daily e-zine, which then sells them all sorts of "back-end" products.
- Targeting search engine users on a pay-per-click basis with a free special report, and then giving them a free subscription to the e-zine with its back-end selling.
What we found - over and over again - is that those who had purchased our informational reports were worth considerably more over the long-term than those who had responded to our free report offers.
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Posted by:
Troy White
November 21, 2008
Issue #551
Fellow Business-Builders,
You are going to love this success story!
I know I do … I’ve probably shared it with a thousand people by now.
Why?
Because it is packed with useful tips on how a relatively average, commodity-type business turned things around and now charges > 12,000% more than his competition.
The next best thing about this: Brendan Ready did this without buying 400 e-books, $1,500 home study programs, or attending thirty different $2,500 per person workshops.
Here is a guy who is well on track for a $1.5 million dollar a year business in his first year. I can see it tripling in size every year, if they can handle it.
Now, I am one for training through books, home study programs, and seminars. I invest $20,000+ per year in this … not to mention what I pay my coach and mastermind groups (more than my education investment). I would highly recommend you invest in your education too.
Even with Brendan’s success, he had never even heard of some of the strategies I shared with him. One of which is an easy extra million a year for him if he wants.
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