Clayton Makepeace presents: The Total Package. Business-building secrets for growth-obsessed companies.

September 02, 2010
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Posted by: Troy White
May 27, 2010
Issue #937

Webkinz Wackiness …
and a Ton of Lessons
for Smart Entrepreneurs

In this issue:

  • How to create $45 million dollars in a single year by listening to what your clients really want
  • The secrets of the most brilliant marketing campaign to kids I have ever seen
  • Three questions you can ask of your clients that will guarantee you a breakthrough idea
  • 12 marketing lessons that are guaranteed to improve your revenues right now
  • And much more!

Fellow Business-Builder,

What can we learn from the newest teddy bear craze?

More than I ever would have guessed!

If you have pre-teens, you undoubtedly have heard of these crazy bears called Webkinz. I have twin 6-year old daughters, and was fortunate to be saved from Webkinz up until a month ago.

Webkinz

All hell has broken loose now!

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Posted by: Clayton Makepeace
April 19, 2010
Issue #909

How to Talk to a Customer

  • The power-packed USP every promotion should share – and yet almost everybody overlooks it …
  • Four steps that will double any company’s revenues in 12 months …
  • The two critical objectives every customer promotion must accomplish …
  • Why contacting your customers more often can actually boost your response …
  • Four simple rules that send customer loyalty, response and lifetime value through the roof
  • And much, MUCH MORE!

Dear Business-Builder,

My name is Clayton Makepeace and as I’ve confessed before, I’m a Googleholic.

Sometimes I Google myself two, even three times a week. Searching for myself on the Web helps me see how The Total Package is being received around the world.

But last week, it really did turn out to be an exercise in self-abuse.

Up comes an entry on someone else’s copywriting blog with a thread entitled "Breaking the Spell."

Evidently, the lady who started the thread – we’ll call her "Anita Chill" – objects to the way I write my Total Package articles.

A short excerpt …

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Posted by: Troy White
February 16, 2010
Issue #865

How to Create Your Own
Cash Windfalls On Demand

Fellow Business-Builder,

Me … an Oscar winner? 

That kinda has a nice ring to it! 

The call came in three weeks ago and I have been getting quite excited over what is about to happen.

I was nominated in 2009, and again this year, for a Calgary Business Oscar. I quickly realized what a brilliant idea this was.

A friend and former client of mine started the Business Oscars and came up with a winning idea that every single one of us should be using.

(Note: she was asked to change the name this year but the lessons are still as powerful … The video shows you how to vote at http://www.TroysOscar.com)

I was nominated for a Calgary Business Oscar,
and I quickly realized what a brilliant idea this was.

A client of mine both started the Oscars and nominated me for it … and she  has come up with a winning idea that every single one of us should be using.

Think about what she has done with this simple idea:

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Posted by: Troy White
December 31, 2009
Issue #832

The four-trillion-dollar market
you cannot ignore

In this issue:

  • How to immediately double your sales to women entrepreneurs …

  • Increasing your odds of a sale by 700% …

  • The #1 thing women buyers look for in your business that most men completely ignore …

  • And Much More!

Fellow Business Builder,

In celebration of International Women’s Day coming again in March, let’s talk about women.

More specifically … selling to women.

I love women! I am surrounded by them – between my wife and my twin daughters – I am seriously overrun. I love every minute of it, though.

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Posted by: Daniel Levis
November 18, 2009
Issue #803

Paul Hartunian Interview

An eye-opening conversation
with publicity expert Paul Hartunian …

Dear Web Business-Builder:

If you want all the red-hot traffic your Web site can handle without paying a dime in advertising, Paul Hartunian is the man who can tell you how to do it.

Using nothing but dirt cheap faxed press releases, he’s been on Phil Donahue, Regis, Jenny Jones, all the major talk shows, CNN, thousands of radio stations, written up in Forbes and USA Today … and capitalized on those appearances to systematically drive wave after wave of pre-qualified prospects to his 40+ websites to make a fortune.

Yet amazingly, he says you don’t need any special skills, inside connections, or even anything terribly exciting to say to gain this kind of business-building exposure. AND that it works for ANY product or service you want to sell …

I challenged him on that … and got him to spill the beans on a few more secrets than I think he’d planned on revealing … Proven strategies for using this often misunderstood “advertising medium” to explode your online sales!

Check it out …

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