Posted by:
Clayton Makepeace
September 4, 2009
Issue #48
- How big an opportunity is copywriting really?
- What you must read – frequently – to become a world-class copywriter or copy chief …
- The toughest job any copywriter has – and how to do it spectacularly …
- Why smart marketers are beating the bushes for great writers …
- How to convince a reluctant marketer to give you your first assignment …
- How to get paid – handsomely to make a name for yourself in this business …
- And much, MUCH MORE!
Hiya, Business-Builders!
I’ve got super powers.
One of the best things about editing a newsletter is that it gives you some pretty impressive superpowers. Like the ability to turn back time and alter the past.
A while back, when we had, maybe one-tenth as many readers as we do today, the great Robert W. Bly interviewed me to get my thoughts on building a profitable copywriting business. And for this issue, I’m turning back the clock and returning to that interview.
… Kinda.
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Posted by:
Clayton Makepeace
August 28, 2009
Issue #31
I don’t say it often enough – but THANK YOU, friend!
The greatest rewards of publishing this e-letter each week – by far – are the thousands of kind and complimentary e-mails you’ve sent, thanking us for THE TOTAL PACKAGE.
… And it’s important to me that you know how thankful I am – and that all of us here at THE TOTAL PACKAGE are redoubling our efforts to make this the most value-packed service of its kind – and to help you get bigger winners, more often.
So, enough of the warm fuzzies – let’s get down to making you some moolah …
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Posted by:
Troy White
August 13, 2009
Issue #736
In this issue:
-
Five steps to creating an unforgettable experience for your clients and prospects.
-
One of the big secrets of leveraging completely unrelated ideas, from completely unrelated industries into your own.
-
The formula for building anticipation for your big launch (or show).
- A MUST VISIT: an unusual store you need to see for ideas for your next marketing campaign …
- And much more!
Fellow Business-Builder,
I am always on the lookout for hot up-and-coming trends.
Some of them are not new trends - rather, they are just going through a transformation and re-vitalization. Magic and illusions fit that bill.
Houdini was one of the most widely known illusionists and escape artists in history - and people still know who he was, and what he accomplished. It wasn’t until recently that I have seen a real resurgence of interest in magic, illusions, even the paranormal.
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Posted by:
Clayton Makepeace
July 20, 2009
Issue #9
21 Tips, Tricks and Tactics:
Key Lessons Learned
from 37+ Years in the Trenches
(No “Rules,” Though – I Hate Rules!)
Dear Business-Builder,
Sometimes, I get flummoxed.
Like a few years back – when the president of Phillips Publishing asked me to answer questions his group publishers and marketing managers had about copywriting.
It was in the early 1990s, and Phillips’ president was the legendary Bob King – a truly great man, and one of the sharpest marketing minds I have ever known.
As I remember, the first question his people asked me was, “How do you know the difference between good sales copy and bad copy?”
Hence, my flummoxation: These were executives with degrees in marketing from major universities – marketing hot shots who hired copywriters every single day … critiqued our copy and dictated changes to us – and the one thing they wanted to know was …
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Posted by:
Troy White
July 16, 2009
Issue #716
In this issue:
- Lessons from Africa. The most memorable experience I had in Africa, and how they use it to attract royalty and past US presidents …
- The Honeymoon Tent Formula – how and why it can take them by surprise and keep them coming back to buy more, at higher prices …
- Eight simple strategies for creating the ultimate customer satisfaction system …
- How a 25-year-old is getting $2,995 for something his competitors charge $25 for (and the timeless technique they use to help their idea spread like wildfire) …
- And Much More!
Fellow Business-Builder,
During the past few weeks, we have had many problems with Canada Post (same as USPS) delivering packages on time. They are always sent Express Post (as fast as they go, next to FedEx or UPS) – but they are taking forever to get to people. So we have had to field many questions on the delivery times.
In some cases we just resent another package via FedEx to make sure it gets there quickly (meaning we lose money on the order – but the customer stays happy).
The entire experience has left me completely frustrated with our postal systems, but has also helped me think through some customer satisfaction issues we had.
In the quest to build on our customer satisfaction, plus to continue building a world-class company, I reflected back on a couple experiences that taught me some fabulous lessons in keeping people happy.
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