Posted by:
Troy White
August 5, 2010
Issue #982
Fellow Business-Builder,
My driving passion is water and boats. I was born in the prairies and on the edge of the Rocky Mountains. We have a few lakes within a two-hour drive.
And yet, I am one of the statistics.
Calgary, land-locked as it is, is #3 in North America and #1 in Canada for boat sales per capita. So there are a LOT of us that have a passion to be on the water.
I took the plunge and bought my first boat in 2007. Rather than spending a fortune, I decided to buy used and learn my docking, towing and driving lessons on a boat that doesn’t care if I put a ding or two into it.
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Posted by:
Troy White
July 15, 2010
Issue #972
In this issue:
- The easiest way to win over your prospects and convince them to buy from you for the first time …
- Small Business Mastery readers speak out …
- Templates and samples to use for creating your own sales system …
- And Much More!
Fellow Business Builder,
Thank you for your excellent response to my article "How to Write Lead Generation Display Ads." Some of your comments hit a note with me and I first wanted to address these before moving on to the actual templates for creating your display ads.
Steve had said "I never even thought of doing non-traditional small display ads. I feel like a fool."
My thoughts to you Steve are – don’t feel like a fool – feel like an awakening! Most people look at display ads in a certain way, and it can be difficult to see new ways of looking at them. Which is the problem. After seeing hundreds of display ads in a day or week, all following the same useless format, it’s no wonder we have a tough time seeing the alternatives. This approach works really well for small businesses. It is simple to implement. And it gets you solid results. Try it out and please let us know how it goes.
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Posted by:
Troy White
July 8, 2010
Issue #962
In this issue:
- The Small Business ATM Machine – or the curse of the advertising sales rep?
- Silliness 101 and why most small businesses are fed up with their marketing and Yellow Pages efforts
- The three proven rules for writing a money churning display ad for any business
- And Much More!
Fellow business builder,
Over the past five years, I have noticed a very scary thing with small business owners. They tend to believe the people who are selling them advertising space! Considering that most advertising sales reps know very little about direct response (or even how to spell it), and that they are paid on the space they sell – not the results their clients get … there couldn’t be a worse place to get advertising advice.
Yet, a decent Yellow Pages ad or small display ad can bring in a constant stream of paying clients.
Today I want to discuss how effective display ads can be used for the average house painter, massage therapist, Laundromat, restaurant, printing company, etc.
These are not the type of ads that Clayton would be writing – these are much easier for the typical small business owner to write, and run themselves.
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Posted by:
Troy White
July 1, 2010
Issue #957
Fellow Business-Builder,
I looove to learn! And I hope you do too. Creating success also means developing an insatiable appetite to learn about all kinds of varied subjects – marketing being the main one for small business owners.
You know what is truly scary?
One number I saw recently said that the average US or Canadian citizen invests only $48 PER YEAR on books. Those same people probably spend much more than that on coffee in a month.
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Posted by:
Troy White
May 27, 2010
Issue #937
In this issue:
- How to create $45 million dollars in a single year by listening to what your clients really want
- The secrets of the most brilliant marketing campaign to kids I have ever seen
- Three questions you can ask of your clients that will guarantee you a breakthrough idea
- 12 marketing lessons that are guaranteed to improve your revenues right now
- And much more!
Fellow Business-Builder,
What can we learn from the newest teddy bear craze?
More than I ever would have guessed!
If you have pre-teens, you undoubtedly have heard of these crazy bears called Webkinz. I have twin 6-year old daughters, and was fortunate to be saved from Webkinz up until a month ago.
All hell has broken loose now!
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