Posted by:
Troy White
July 2, 2009
Issue #706
in this issue:
-
When Walt Disney headed up a cowboy parade … and how it applies to your business
-
How to get thousands of people working for FREE
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The $2,000 a day secret that would make even Pamela Anderson proud
-
Challenging your customers to “step up to the plate”
-
Finding out who ELSE stands to gain from your success (and the financial repercussions to your business)
-
And Much More!
Fellow business builder,
I am fascinated with the strategies businesses are using to grow fast and consistently. Not the one-time magic pill solutions that are so prevalent on the Internet today – but long lasting, sustainable marketing practices that any and every business should be using.
You have heard me discuss the Wild West Wealth Summit before, but I have not dug in deep and shown you some of the reasoning behind this event and why the Wild West theme has worked so well for them.
(more…)
Posted by:
Troy White
February 27, 2009
Issue #337
Fellow Business-Builder,
Don’t you just love a good story?
Just last weekend I was at The Calgary Business Oscars, having been nominated for two different categories.
It was an honor to be there, but it was a bigger honor to get my butt whipped by one of my favorite competitors. In Canada, we have an airline, called WestJet, which is modeled after Southwest airlines.
Unfortunately for me, they were nominated in both the same categories as I was.
I was hoping they wouldn’t take the Oscar nomination as serious as I did.
So, I went about my marketing around, getting as many votes as I could for my categories.
And I did my job …
… Just not good enough!
They took both categories away from me, along with 3 other categories (they were the Slumdog Millionaire of this Oscar Ceremony).
What was an honor to me was when the event organizer told me I put up a great fight, and almost beat them.
Almost … but their 7,500 employees (vs. my 3 employees :o) made sure they had HUGE numbers of votes.
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Posted by:
Troy White
January 23, 2009
Issue #209
In this issue:
-
How to create $45 million dollars in a single year by listening to what your clients really want
-
The secrets of the most brilliant marketing campaign to kids I have ever seen
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Three questions you can ask of your clients that will guarantee you a breakthrough idea
-
12 marketing lessons that are guaranteed to improve your revenues right now
-
And much more!
Fellow Business-Builder,
What can we learn from the newest teddy bear craze?
More than I ever would have guessed!
If you have pre-teens, you undoubtedly have heard of these crazy bears called Webkinz. I have twin 6-year old daughters, and was fortunate to be saved from Webkinz up until a month ago.
All hell has broken loose now!
(more…)
Posted by:
Troy White
January 2, 2009
Issue #581
In this issue:
- The real dirt on the entrepreneurial lifestyle
- Cash Cows from yelling ‘keeeee YA!’
- A simple postcard to get them back buying
- Three steps for entrepreneurs who want to keep their sanity, freedom, health and a happy marriage
- And Much More!
Fellow Business-Builder,
Fellow Entrepreneurs share
their deepest darkest secrets …
According to a recent article in Business Edge (Oct 27, 2006), only 35% of business owners feel they have their work and personal life in balance. That means 65% of us have our priorities out of whack!
If you deal with other entrepreneurs on a day-to-day basis – you MUST see this. E-mailing and phoning people at all hours of the day and night. And all days of the week.
The recent 400 richest list in Forbes was interesting to note how many people were divorced or still married once they reached billionaire status.
I was expecting a higher than average divorce rate – but it was more the opposite!
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Posted by:
Troy White
December 26, 2008
Issue #576
In this issue:
- 56 key lessons that can help you invest your time wisely, earn more money, and build a sustainable business that can last for decades to come
- The ONE question that most people get wrong (and yet it's vital to achieving your goals)
- Leveraging controversy to build a business faster
- What's more effective for small business marketing - the shotgun approach or rifle approach?
- And Much More!
Fellow Small Business-Builder,
56 Key Profit Growing Lessons I Learned
from The Marketing Masters
I looove to learn! And I hope you do too. Creating success also means developing an insatiable appetite to learn about all kinds of varied subjects - marketing being the main one for small business owners.
You know what is truly scary?
One number I saw recently said that the average US or Canadian citizen invests only $48 PER YEAR on books. Those same people probably spend much more than that on coffee in a month.
Is caffeine more important
than training your brain for success?
That is a sad statement to where people place their priorities. They think nothing of dropping $2,000 on a big screen television … but ask them to invest that in a seminar or home study course and stand back for all the excuses.
Fortunately, I love to learn … and I invest in my education.
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