Posted by:
Troy White
December 31, 2009
Issue #832
In this issue:
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How to immediately double your sales to women entrepreneurs …
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Increasing your odds of a sale by 700% …
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The #1 thing women buyers look for in your business that most men completely ignore …
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And Much More!
Fellow Business Builder,
In celebration of International Women’s Day coming again in March, let’s talk about women.
More specifically … selling to women.
I love women! I am surrounded by them – between my wife and my twin daughters – I am seriously overrun. I love every minute of it, though.
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Posted by:
Troy White
December 3, 2009
Issue #812
In this issue:
- Two systems you can use to get your stories written and your customers to buy (including which one is best to start with if you want to master the second) …
- Reasons why people are so obsessed with Hollywood celebrities – and what it means to your business and your marketing …
- Shameless self-promotion for a story that was recently written about me …
- The single website that TRUMPS the traffic on 99.5% of websites out there – and the sad reality of what it means …
- And Much More!
Fellow Business-Builder,
I want to further discuss the theme of storytelling in your copy and talk about new ways to get your story written – and in front of the right people.
As a little side note, and maybe a little shameless self-promotion, have a look at the story that Canada’s largest business newspaper, The National Post, ran on little ol’ me …
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Posted by:
Troy White
October 29, 2009
Issue #790
Fellow Business-Builder,
I am at a client event in Tampa this week and want to share some exciting news with you. The event I am at is for a very unique niche that targets the affluent buyers that you should be targeting. Why? Because they are the fastest demographic to recover from this economic mess we are all in. The trainers at the event are consistently sharing their success stories in the affluent market, and the rapid growth in demand they are seeing right now.
According to Pam Danzinger, the leading publication for affluent marketing, “At Parisian luxury fashion brand Hermes, best-known for its leather bags that start at US$7,000, sales are up 10%, while demand for Coach’s ubiquitous US$325 handbags has slumped. High-end New York City apartments may have seen their values plunge, but at Fifteen Central Park West, billed as the ultimate Manhattan luxury building, at least eight condos are reported to have sold for nearly 40% above what their owners paid for them in 2007. Now you’ve got to spell luxury with a ‘V’ and the ‘V’ is for value, and value doesn’t mean cheap." They want an experience, and are willing to pay for it”
One of the ways you can get your more affluent clients buying again is to give them what they want … a unique experience that no one else is giving them. What follows is aproven model for getting your affluent buyers buying again.
Even if you aren’t targeting a certain part of your business offerings to the affluent (which I think you should be), this STILL applies to you!
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Posted by:
Troy White
July 16, 2009
Issue #716
In this issue:
- Lessons from Africa. The most memorable experience I had in Africa, and how they use it to attract royalty and past US presidents …
- The Honeymoon Tent Formula – how and why it can take them by surprise and keep them coming back to buy more, at higher prices …
- Eight simple strategies for creating the ultimate customer satisfaction system …
- How a 25-year-old is getting $2,995 for something his competitors charge $25 for (and the timeless technique they use to help their idea spread like wildfire) …
- And Much More!
Fellow Business-Builder,
During the past few weeks, we have had many problems with Canada Post (same as USPS) delivering packages on time. They are always sent Express Post (as fast as they go, next to FedEx or UPS) – but they are taking forever to get to people. So we have had to field many questions on the delivery times.
In some cases we just resent another package via FedEx to make sure it gets there quickly (meaning we lose money on the order – but the customer stays happy).
The entire experience has left me completely frustrated with our postal systems, but has also helped me think through some customer satisfaction issues we had.
In the quest to build on our customer satisfaction, plus to continue building a world-class company, I reflected back on a couple experiences that taught me some fabulous lessons in keeping people happy.
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Posted by:
Troy White
July 2, 2009
Issue #706
in this issue:
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When Walt Disney headed up a cowboy parade … and how it applies to your business
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How to get thousands of people working for FREE
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The $2,000 a day secret that would make even Pamela Anderson proud
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Challenging your customers to “step up to the plate”
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Finding out who ELSE stands to gain from your success (and the financial repercussions to your business)
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And Much More!
Fellow business builder,
I am fascinated with the strategies businesses are using to grow fast and consistently. Not the one-time magic pill solutions that are so prevalent on the Internet today – but long lasting, sustainable marketing practices that any and every business should be using.
You have heard me discuss the Wild West Wealth Summit before, but I have not dug in deep and shown you some of the reasoning behind this event and why the Wild West theme has worked so well for them.
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