Posted by:
Troy White
July 1, 2010
Issue #957
Fellow Business-Builder,
I looove to learn! And I hope you do too. Creating success also means developing an insatiable appetite to learn about all kinds of varied subjects – marketing being the main one for small business owners.
You know what is truly scary?
One number I saw recently said that the average US or Canadian citizen invests only $48 PER YEAR on books. Those same people probably spend much more than that on coffee in a month.
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Posted by:
Troy White
December 24, 2009
Issue #827
In this issue:
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Five invaluable websites you can use to find all the help you could ever want …
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Three key areas to look to and trust when making your decision to hire employees and contractors (including two background checks that can guarantee you a star worker) …
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BIG MISTAKE #1 with new employees and contractors. What it is – and how to fix it …
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And Much More!
Fellow Business-Builder,
Not long ago, I posted a challenge to everyone here to post some of your biggest concerns and business issues that hold you back.
This week I want to address one area that seems prevalent across the board – and it is one area that is impacting my business as well …
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Posted by:
Troy White
October 29, 2009
Issue #790
Fellow Business-Builder,
I am at a client event in Tampa this week and want to share some exciting news with you. The event I am at is for a very unique niche that targets the affluent buyers that you should be targeting. Why? Because they are the fastest demographic to recover from this economic mess we are all in. The trainers at the event are consistently sharing their success stories in the affluent market, and the rapid growth in demand they are seeing right now.
According to Pam Danzinger, the leading publication for affluent marketing, “At Parisian luxury fashion brand Hermes, best-known for its leather bags that start at US$7,000, sales are up 10%, while demand for Coach’s ubiquitous US$325 handbags has slumped. High-end New York City apartments may have seen their values plunge, but at Fifteen Central Park West, billed as the ultimate Manhattan luxury building, at least eight condos are reported to have sold for nearly 40% above what their owners paid for them in 2007. Now you’ve got to spell luxury with a ‘V’ and the ‘V’ is for value, and value doesn’t mean cheap." They want an experience, and are willing to pay for it”
One of the ways you can get your more affluent clients buying again is to give them what they want … a unique experience that no one else is giving them. What follows is aproven model for getting your affluent buyers buying again.
Even if you aren’t targeting a certain part of your business offerings to the affluent (which I think you should be), this STILL applies to you!
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Posted by:
Clayton Makepeace
September 4, 2009
Issue #48
- How big an opportunity is copywriting really?
- What you must read – frequently – to become a world-class copywriter or copy chief …
- The toughest job any copywriter has – and how to do it spectacularly …
- Why smart marketers are beating the bushes for great writers …
- How to convince a reluctant marketer to give you your first assignment …
- How to get paid – handsomely to make a name for yourself in this business …
- And much, MUCH MORE!
Hiya, Business-Builders!
I’ve got super powers.
One of the best things about editing a newsletter is that it gives you some pretty impressive superpowers. Like the ability to turn back time and alter the past.
A while back, when we had, maybe one-tenth as many readers as we do today, the great Robert W. Bly interviewed me to get my thoughts on building a profitable copywriting business. And for this issue, I’m turning back the clock and returning to that interview.
… Kinda.
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Posted by:
Troy White
August 13, 2009
Issue #736
In this issue:
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Five steps to creating an unforgettable experience for your clients and prospects.
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One of the big secrets of leveraging completely unrelated ideas, from completely unrelated industries into your own.
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The formula for building anticipation for your big launch (or show).
- A MUST VISIT: an unusual store you need to see for ideas for your next marketing campaign …
- And much more!
Fellow Business-Builder,
I am always on the lookout for hot up-and-coming trends.
Some of them are not new trends - rather, they are just going through a transformation and re-vitalization. Magic and illusions fit that bill.
Houdini was one of the most widely known illusionists and escape artists in history - and people still know who he was, and what he accomplished. It wasn’t until recently that I have seen a real resurgence of interest in magic, illusions, even the paranormal.
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