Posted by:
Troy White
July 2, 2009
Issue #706
in this issue:
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When Walt Disney headed up a cowboy parade … and how it applies to your business
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How to get thousands of people working for FREE
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The $2,000 a day secret that would make even Pamela Anderson proud
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Challenging your customers to “step up to the plate”
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Finding out who ELSE stands to gain from your success (and the financial repercussions to your business)
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And Much More!
Fellow business builder,
I am fascinated with the strategies businesses are using to grow fast and consistently. Not the one-time magic pill solutions that are so prevalent on the Internet today – but long lasting, sustainable marketing practices that any and every business should be using.
You have heard me discuss the Wild West Wealth Summit before, but I have not dug in deep and shown you some of the reasoning behind this event and why the Wild West theme has worked so well for them.
(more…)
Posted by:
Troy White
June 25, 2009
Issue #701
Fellow Business-Builder,
I am NOT a good storyteller.
It’s something that I have to work on all the time.
But, I have had great success using stories in my marketing campaigns.
And the more I think about it, the easier I realize any storytelling newbie (like myself) can easily pull out a winner at the drop of a hat.
Once you start seeing how easy this is … you won’t ever stop.
Why? Because the results are almost always exceptional!
(more…)
Posted by:
Troy White
June 12, 2009
Issue #694
Fellow Business-Builder,
I need your help.
You may recall the following story I wrote. It was written a couple years ago for the Wild West Wealth Summit, which I held in 2007 and 2008.
Read this first, then we will get into how I need your help …
(more…)
Posted by:
Troy White
June 5, 2009
Issue #689
Fellow Business-Builder,
You’ve probably heard the McGraw-Hill Research results by now.
If not, here is a recap:
600 companies in 16 different industries were studied. It lasted over a five year span, and included one recession during the study.
The conclusion? Companies that maintained or increased their marketing budgets during the five year span grew by 256% more than those who didn’t. Those who cut back on their marketing and advertising during the same period of time only grew by 19%.
I know which growth number you and I would prefer … but how and what can we do to get those numbers?
(more…)
Posted by:
Troy White
May 29, 2009
Issue #684
Fellow Business-Builder,
Recently, I spoke at a three-day small business conference in Canmore, Alberta. A hop, skip and a jump from Calgary where I live, the 45-minute drive takes you into this incredible little mountain resort town called Canmore.
The host of the event took out the speakers for dinner on Friday night to this place she had been raving about.
The Trough is an eclectic upstart that has figured this service business out. I realize I previously wrote about Gordon Ramsay’s restaurant lessons, but this weekend was a sign that the owner has been watching some of the “Kitchen Nightmare” shows and learned a thing or three.
Considering the short time they’ve been open, their two recent awards as one of the top 10 new restaurants in Canada shows how good of a start they got.
When you first walk in, it is nothing to oooh and ahhhh about – but that very quickly changes.
It’s unassuming as you enter (classy – but not over the top or trying too hard to be something it’s not) … and quite cozy on the inside (seating ~50 max).
(more…)
