Posted by:
Troy White
September 2, 2010
Issue #1002
Fellow Business-Builder,
It is an honor to be writing this one as the Total Package celebrates its 1,000th post this week.
I feel even more privileged to have you here reading my posts, and (hopefully) seeing enough value to post your comments below.
Some weeks I bomb and don’t seem to connect, other weeks, like last, I struck a chord and got your interest and comments.
This week I want to talk about the triad that each and every one of us needs to master.
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Posted by:
Troy White
August 26, 2010
Issue #997
Fellow Business-Builder,
Last summer I was in Vancouver speaking at the Canada Marketing Summit.
They had a great lineup of speakers … covering everything from lead generation, copywriting, teleseminars, information publishing, right through to motivational content.
The audience MORE than got their money’s worth.
… If they implemented what they learned.
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Posted by:
Troy White
August 19, 2010
Issue #992
Fellow Business-Builder,
Nothing sells better than a GREAT story your customers can share on your behalf. And your job as the marketer is to find a signature story worthy of telling.
The ability to tell a great story is easily learnable, and is something you should consider a must in today’s business environment.
You can use your signature stories in multiple ways:
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Posted by:
Troy White
August 12, 2010
Issue #987
Fellow Business-Builder,
Way back when Apple was still a baby fruit, I got firsthand experience working on the Apple II.
It was a breakthrough at the time – with a 9” monochrome screen and the dual floppy disc drives. I first learned about programming there and quickly discovered it was best left to others with more of a technical nature. I just loved it for all the potential it held.
That was 1977, and 33 years later Apple is now all grown up and the iPhone has more power than a city full of those old Apple IIs.
They made it through the days when no one thought they’d survive.
And now enjoy record-breaking growth and a MASSIVE following.
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Posted by:
Troy White
August 5, 2010
Issue #982
Fellow Business-Builder,
My driving passion is water and boats. I was born in the prairies and on the edge of the Rocky Mountains. We have a few lakes within a two-hour drive.
And yet, I am one of the statistics.
Calgary, land-locked as it is, is #3 in North America and #1 in Canada for boat sales per capita. So there are a LOT of us that have a passion to be on the water.
I took the plunge and bought my first boat in 2007. Rather than spending a fortune, I decided to buy used and learn my docking, towing and driving lessons on a boat that doesn’t care if I put a ding or two into it.
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