Comments on: A Conversation with the Legendary Copywriter Gary Bencivenga Part 4 of 6 http://www.makepeacetotalpackage.com/clayton-makepeace/a-conversation-with-the-legendary-copywriter-gary-bencivenga-part-4.html Business-Building Secrets for Growth-Obsessed Companies Tue, 06 Jan 2009 07:19:11 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Marcelino Latorre http://www.makepeacetotalpackage.com/clayton-makepeace/a-conversation-with-the-legendary-copywriter-gary-bencivenga-part-4.html/comment-page-1/#comment-7643 Marcelino Latorre Fri, 07 Nov 2008 21:25:25 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/a-conversation-with-the-legendary-copywriter-gary-bencivenga-part-2.html#comment-7643 This article was the bomb! I have to confess, I LOVE SELLING KIRBY VACUM CLEANERS. I DREAM ABOUT SELLING KIRBY'S!! I CAN KNOCK DOORS TILL MY HANDS BLEED, GET IN AND DEMO THE SHIT OUT OF YOU, MAKE YOUR WIG STAND UP AND CLOSE THE SALE AT WILL.. It's all about telling the homeowner a killer story. Damn this article lit a fire under my ass, thanks guys! This article was the bomb! I have to confess, I LOVE SELLING KIRBY VACUM CLEANERS. I DREAM ABOUT SELLING KIRBY’S!! I CAN KNOCK DOORS TILL MY HANDS BLEED, GET IN AND DEMO THE SHIT OUT OF YOU, MAKE YOUR WIG STAND UP AND CLOSE THE SALE AT WILL.. It’s all about telling the homeowner a killer story. Damn this article lit a fire under my ass, thanks guys!

]]> By: Diana 'SexyFemale' Sabrain http://www.makepeacetotalpackage.com/clayton-makepeace/a-conversation-with-the-legendary-copywriter-gary-bencivenga-part-4.html/comment-page-1/#comment-7630 Diana 'SexyFemale' Sabrain Fri, 07 Nov 2008 04:41:31 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/a-conversation-with-the-legendary-copywriter-gary-bencivenga-part-2.html#comment-7630 I totally agree with Internet Marketers wanting to sell one hot product after another. I'm so lucky to have had run an offline business that use direct response marketing and understand the need to HAVE a business instead of just SELLING products/services. Crossing over to internet marketing, i can see the big picture clearly and am glad to not have the get-rich-quick mentality that a lot of IMers adopt. Great blog! I totally agree with Internet Marketers wanting to sell one hot product after another.

I’m so lucky to have had run an offline business that use direct response marketing and understand the need to HAVE a business instead of just SELLING products/services.

Crossing over to internet marketing, i can see the big picture clearly and am glad to not have the get-rich-quick mentality that a lot of IMers adopt.

Great blog!

]]> By: ROHN ENGH http://www.makepeacetotalpackage.com/clayton-makepeace/a-conversation-with-the-legendary-copywriter-gary-bencivenga-part-4.html/comment-page-1/#comment-7626 ROHN ENGH Fri, 07 Nov 2008 01:20:05 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/a-conversation-with-the-legendary-copywriter-gary-bencivenga-part-2.html#comment-7626 <strong>Good conversation, guys. Good lessons.</strong>  Did you ever watch a group of people look at a person blow up a balloon?   First you have a colorful piece of rubber. It’s usually sitting on a table. The person picks it up. It dangles from his thumb and index finger like a slippery worm. There’s a hush in the room as he puts it to his mouth.  Everyone knows this red balloon can defeat this person if he can’t get it right. Like blowing the candles on a cake. You gotta get it right. Pace yourself.  And everyone knows he could turn this slippery piece of rubber into a delightful experience as it grows larger and prettier and will bounce around the room from the gentile nudges from the smiling group.    The balloon always succeeds. If he can’t blow it up, there’s always that guy who says, <em>“Here, let me try it.”</em>  Three cheers, some chest pounding, and a living room volleyball game ensues.   <strong>Have you noticed the copywriting progression here?</strong>  Amateurs usually start the way this story ended. They are ready to begin their copy, all puffed up and pontificating. Beating their chest and eventually the copy fizzles out with a message that feels like a vague slippery worm.   –Rohn Engh     Good conversation, guys. Good lessons.  Did you ever watch a group of people look at a person blow up a balloon?   First you have a colorful piece of rubber. It’s usually sitting on a table. The person picks it up. It dangles from his thumb and index finger like a slippery worm. There’s a hush in the room as he puts it to his mouth.  Everyone knows this red balloon can defeat this person if he can’t get it right. Like blowing the candles on a cake. You gotta get it right. Pace yourself.  And everyone knows he could turn this slippery piece of rubber into a delightful experience as it grows larger and prettier and will bounce around the room from the gentile nudges from the smiling group.    The balloon always succeeds. If he can’t blow it up, there’s always that guy who says, “Here, let me try it.”  Three cheers, some chest pounding, and a living room volleyball game ensues.   Have you noticed the copywriting progression here?  Amateurs usually start the way this story ended. They are ready to begin their copy, all puffed up and pontificating. Beating their chest and eventually the copy fizzles out with a message that feels like a vague slippery worm.   –Rohn Engh    

]]> By: Jon Weston http://www.makepeacetotalpackage.com/clayton-makepeace/a-conversation-with-the-legendary-copywriter-gary-bencivenga-part-4.html/comment-page-1/#comment-7625 Jon Weston Fri, 07 Nov 2008 01:19:08 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/a-conversation-with-the-legendary-copywriter-gary-bencivenga-part-2.html#comment-7625 Its funny you should say that you delete a lot of the top marketers emails Gary, because I *always* find myself reading yours, for the very reason you cite during your chat with Clayton -- you're actually providing useful nuggets of information, and you're not selling me every... single... day! Thanks a million. Its funny you should say that you delete a lot of the top marketers emails Gary, because I *always* find myself reading yours, for the very reason you cite during your chat with Clayton — you’re actually providing useful nuggets of information, and you’re not selling me every… single… day!

Thanks a million.

]]> By: Jean-Francois Guilbert http://www.makepeacetotalpackage.com/clayton-makepeace/a-conversation-with-the-legendary-copywriter-gary-bencivenga-part-4.html/comment-page-1/#comment-7619 Jean-Francois Guilbert Thu, 06 Nov 2008 23:45:27 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/a-conversation-with-the-legendary-copywriter-gary-bencivenga-part-2.html#comment-7619 THANK YOU FOR YOUR MESSAGE   Re:FIRST  I AM FRENCH OF QUEBEC Canada, MY ENGLISH IS NOT TERIBLE I WORK IN FRENCH AND (TRANLOTOR HUMAN )    MY BIG EXPERIERENCES IN CLINICAL PSYCHOLOGY , GENERAL PRACTITIONER IN MEDICAL HYPNOSYS, AND MY 12 YEARS AS CONSULTANT IN  PSYCHOSOMATIC DISEASE, AND WELL ON MY BASIC FORMATION AS PSYCHOANALYST THE ALL WITH THE N.P.L. MY PERMIT TO DO A THECNIC OF LANGUAGE OF THE BRAIN MY AMALGAM OF 5 THECNIC I WORK AND FINISH SOON WITH A VIDEO OF FORMATION IF YOU HAVE A QUESTION OR COMMENTARY WELCOME  PS : I NOT PAY FOR ANY MY ONLY POSIBILITY I WORK FOR FRENCH CLIENT OF I SELL MY THECNOLOGY FOR YOU OR ENGLISH PRACTITIONER TRANSLETE MY THECNIC.BECAUSE THE LANGUAGE IS VERRY DIFERENT THE PERSONS CULTURE AND CONATION VERBAL EMOTIF. THE BRAINSTARS THANK YOU FOR YOUR MESSAGE  
Re:FIRST  I AM FRENCH OF QUEBEC Canada, MY ENGLISH IS NOT TERIBLE I WORK IN FRENCH AND (TRANLOTOR HUMAN )
 
 MY BIG EXPERIERENCES IN CLINICAL PSYCHOLOGY , GENERAL PRACTITIONER IN MEDICAL HYPNOSYS, AND MY 12 YEARS AS CONSULTANT IN  PSYCHOSOMATIC DISEASE, AND WELL ON MY BASIC FORMATION AS PSYCHOANALYST THE ALL WITH THE N.P.L. MY PERMIT TO DO A THECNIC OF LANGUAGE OF THE BRAIN MY AMALGAM OF 5 THECNIC I WORK AND FINISH SOON WITH A VIDEO OF FORMATION IF YOU HAVE A QUESTION OR COMMENTARY WELCOME
 PS : I NOT PAY FOR ANY MY ONLY POSIBILITY I WORK FOR FRENCH CLIENT OF I SELL MY THECNOLOGY FOR YOU OR ENGLISH PRACTITIONER TRANSLETE MY THECNIC.BECAUSE THE LANGUAGE IS VERRY DIFERENT THE PERSONS CULTURE AND CONATION VERBAL EMOTIF.

THE BRAINSTARS

]]> By: Sebastian http://www.makepeacetotalpackage.com/clayton-makepeace/a-conversation-with-the-legendary-copywriter-gary-bencivenga-part-4.html/comment-page-1/#comment-7420 Sebastian Fri, 31 Oct 2008 13:54:27 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/a-conversation-with-the-legendary-copywriter-gary-bencivenga-part-2.html#comment-7420 Greatpost-Thank You!!! I got a Headline for my industry Why Home prices MAY go up in 2009! Sebastian <a href="http://www.infoGratisCasas.com" rel="nofollow" target="_blank">www.infoGratisCasas.com</a> Greatpost-Thank You!!!

I got a Headline for my industry

Why Home prices MAY go up in 2009!

Sebastian
http://www.infoGratisCasas.com

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