It\’s never obvious information. Meanwhile the \”reason why\” is always so clearly explained, that by the end of it you\’re thinking, \”Duh obvious.\”

If only the business side of the biz had to read Makepeace every week, our jobs would be soooo much easier.

Because the obvious is rarely obvious… until it\’s explained by a copywriter.

All the Best to All…

I really enjoyed reading today\’s missive. We are living in a much more complex society, with an ever increasing number of messages fighting for our attention.

You hit the nail on the head when you make the point that it is all about relationships and more important \”trusted\” relationships.

Think of your Doctor, at the end of the day he/she needs to pay the rent and is looking to you to help him/her pay the bills. However if he/she truly has your interest at heart you don\’t mind paying the money.

I really like Jay Abraham\’s perspective that you need to put your customer/clients interests ahead of your own.

They will make you far wealthier than you can ever imagine if you do this.

Keep \’em coming!

Bernie

So I\\\’m just writing to commend you: you are definitely walking your talk and giving valuable, helpful, actionable information. And yes, I do like to spend money, and do so the moment I am confident that each $ will come back with friends!

The result?

I\\\’m listening, and yours is one of a very few mail subscriptions I\\\’ve not unsubscribed from … and I\\\’m looking forward to buying something after I\\\’ve done my housekeeping and feel likely to actually be able to learn from your expertise.

Thank you for setting the example!

Personally I love Generation Xers seeing how I just scrape in as one.

Large corporations are really struggling with this new trend of relationship based marketing which is opening up a whole world of opportunity especially for online entrepreneurs in tight niches.

My hope is that within 20 years the skeptical Generation X buying patterns emerging today will decimate the large corporations who put profits ahead of genuinely serving their clients.

And new more moral and ethically based businesses will begin to thrive.

The trend is already there.

Who would\’ve thought 30 years ago that a company run by a self confessed hippie tree lover would have the highest profit/turnover ratio of any large corporation selling food and groceries.

Think Whole Foods.

Who could have expected that you could earn an exceptional income by selling information on learning to play piano by ear, or raising guinea pigs or the hundreds of other \”crazy\” tight niches where online entrepreneurs shine.

Most people have not realized it yet but this trend towards tiny markets that large companies simply cannot compete in has huge implications for our economic and political systems.

Before you start thinking that I\’m a crazed lunatic ask yourself this question…

\”What would our society look like if cars hadn\’t become so readily available after World War II…?\”

And what will our society look like if over half the working population are based at home and a third or more of the population are running their own small home based businesses?

Kindest regards,
Andrew Cavanagh