Comments on: From Zero to Hero in Record Time http://www.makepeacetotalpackage.com/clayton-makepeace/from-zero-to-hero-in-record-time.html Business-Building Secrets for Growth-Obsessed Companies Tue, 06 Jan 2009 06:14:29 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Markus Trauernicht http://www.makepeacetotalpackage.com/clayton-makepeace/from-zero-to-hero-in-record-time.html/comment-page-1/#comment-796 Markus Trauernicht Mon, 12 Nov 2007 11:42:10 +0000 http://teammakepeace.com/clayton-makepeace/from-zero-to-hero-in-record-time.html#comment-796 I really get jealous when I hear how Agora works together with copywriters in the USA. The first salesletter I wrote for a client was for a subsidiary of Agora in Germany, after they had recently asked me to write a salesletter for them. But no royalties. Only a flat fee when I beat the control. I beat the control and now I see that same salesletter, knowing I could definitely improve it easily. It could have been far more of a WIN-WIN. And payments are no comparison to the USA. The standard directmail salesletter in Germany is half a page to barely one page long. Mostly all about features, no benefits. Seems like directmarketing over here is many years behind. Probably I will translate my current assignment (private-equity-investing) for a Swiss company into English as a speculative assignment when it is finished and start concentrating on clients in the USA. It just amazes me how directmarketing companies work closely with copywriters in your country. Even listbuilding is a drag over here, as listsharing is so contradictory to the German or European mentality. Regards Markus Trauernicht from Berlin I really get jealous when I hear how Agora works together with copywriters in the USA. The first salesletter I wrote for a client was for a subsidiary of Agora in Germany, after they had recently asked me to write a salesletter for them. But no royalties. Only a flat fee when I beat the control. I beat the control and now I see that same salesletter, knowing I could definitely improve it easily. It could have been far more of a WIN-WIN. And payments are no comparison to the USA.

The standard directmail salesletter in Germany is half a page to barely one page long. Mostly all about features, no benefits. Seems like directmarketing over here is many years behind. Probably I will translate my current assignment (private-equity-investing) for a Swiss company into English as a speculative assignment when it is finished and start concentrating on clients in the USA.

It just amazes me how directmarketing companies work closely with copywriters in your country. Even listbuilding is a drag over here, as listsharing is so contradictory to the German or European mentality.

Regards
Markus Trauernicht from Berlin

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