Comments on: Psst … Can You Keep a Secret? http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html Business-Building Secrets for Growth-Obsessed Companies Tue, 06 Jan 2009 04:23:18 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Apryl Parcher http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html/comment-page-1/#comment-6187 Apryl Parcher Wed, 20 Aug 2008 14:34:53 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html#comment-6187 I think part of the "secret" to not ticking up the BS needle when using "secrets" in headlines is the trust factor one should be careful to build with readership. When Clayton, Carline, Bob, Gary or Drayton (to name a  few) use it in a blog or e-zine headline once in a while, loyal listeners (like ourselves) have their BS meters turned off...because of their history with us. They don't overuse it, and haven't given us cause to feel burned by them in the past, so it's irrisistable to take a peek. To a cold audience, however, one must be careful, since no trust has been developed yet. I think you have an advantage when writing to an audience that looks forward to your pearls of wisdom, but you still shouldn't abuse it. Variety and moderation are keys to success--it always pays to keep things interesting. Apryl Parcher <a href="http://www.aparcher.com/" rel="nofollow" target="_blank">www.aparcher.com</a> I think part of the "secret" to not ticking up the BS needle when using "secrets" in headlines is the trust factor one should be careful to build with readership.

When Clayton, Carline, Bob, Gary or Drayton (to name a  few) use it in a blog or e-zine headline once in a while, loyal listeners (like ourselves) have their BS meters turned off…because of their history with us. They don’t overuse it, and haven’t given us cause to feel burned by them in the past, so it’s irrisistable to take a peek.

To a cold audience, however, one must be careful, since no trust has been developed yet.

I think you have an advantage when writing to an audience that looks forward to your pearls of wisdom, but you still shouldn’t abuse it. Variety and moderation are keys to success–it always pays to keep things interesting.

Apryl Parcher
http://www.aparcher.com

]]> By: Susan Connors http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html/comment-page-1/#comment-6178 Susan Connors Wed, 20 Aug 2008 02:25:38 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html#comment-6178 Hi everyone, I agree with David, when I roll my eyes at the obvious..blatant adds..that I know are not so true with the results. The BS meter shoots into overdrive and most times I either laugh, move or actually sit there and study the advert. There is always something I can learn from someone else and their work. All the best Sue in Aus Hi everyone,

I agree with David, when I roll my eyes at the obvious..blatant adds..that I know are not so true with the results. The BS meter shoots into overdrive and most times I either laugh, move or actually sit there and study the advert.

There is always something I can learn from someone else and their work.

All the best

Sue in Aus

]]> By: Andrew & Denise Chambers http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html/comment-page-1/#comment-6174 Andrew & Denise Chambers Tue, 19 Aug 2008 20:53:38 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html#comment-6174 Great stuff...Secrets bring people together a piece of information on someone can be a great topic of conversation for the neighbors who like to gossip...lol Inside information (secrets) is what makes the world go around and if you are positioned for it and are able to act with skilled precision, it will make you a lot of money and  attract a whole lot of people to you as you go. Which in turn builds a momentum of even more inside information  (secrets) which is like a giant people magnet. It's like you can pluck those secrets out of the air. Thanks Andrew & Denise Chambers www.TheRatRaceMovie.com Great stuff…Secrets bring people together a piece of information on someone can be a great topic of conversation for the neighbors who like to gossip…lol

Inside information (secrets) is what makes the world go around and if you are positioned for it and are able to act with skilled precision, it will make you a lot of money and  attract a whole lot of people to you as you go.

Which in turn builds a momentum of even more inside information  (secrets) which is like a giant people magnet. It’s like you can pluck those secrets out of the air.

Thanks
Andrew & Denise Chambers
http://www.TheRatRaceMovie.com

]]> By: David http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html/comment-page-1/#comment-6172 David Tue, 19 Aug 2008 20:09:34 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html#comment-6172 Perhaps I'm too jaded, but how many of you roll your eyes when seeing an ad with a secret is for sale? I'm sure the masters like Clayton can dress this turkey up - but as powerful as a secret is to our emotions - it's overuse instantly calls up another emotion - our BS meter. Perhaps I’m too jaded, but how many of you roll your eyes when
seeing an ad with a secret is for sale?

I’m sure the masters like Clayton can dress this turkey up - but as
powerful as a secret is to our emotions - it’s overuse instantly calls up another emotion - our BS meter.

]]> By: Jeremy Reeves http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html/comment-page-1/#comment-6161 Jeremy Reeves Tue, 19 Aug 2008 13:03:30 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html#comment-6161 I agree with the statement that a "secret" is something the subconscious just can't resist. I know I fall for it every time! I always want to find out secrets, even if I know for a fact that it's just a marketing scheme and is probably either 1) something I already know 2) some TINY little bit of information that doesn't even matter anyway or 3) a lie just so I buy whatever product the person is promoting. Oh well...never hurts to buy most things anyway. If it sucks there's almost always a guarantee ;) Jeremy Reeves www.GetClientsIn20.com I agree with the statement that a "secret" is something the subconscious just can’t resist.

I know I fall for it every time! I always want to find out secrets, even if I know for a fact that it’s just a marketing scheme and is probably either

1) something I already know

2) some TINY little bit of information that doesn’t even matter anyway or

3) a lie just so I buy whatever product the person is promoting.

Oh well…never hurts to buy most things anyway. If it sucks there’s almost always a guarantee ;)

Jeremy Reeves
http://www.GetClientsIn20.com

]]> By: Susan Connors http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html/comment-page-1/#comment-6157 Susan Connors Tue, 19 Aug 2008 08:18:39 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html#comment-6157 <em>"What’s the secret in using the word "secret" without moving the needle on the BS meter?"</em><em> Some secrets are full of the phony BS stuff. Other secrets are bits of truth or semi-proven information. I could be wrong, to me it depends on the product/market/theme or concept surrounding a campaign or launch. </em> "What’s the secret in using the word "secret" without
moving the needle on the BS meter?"

Some secrets are full of the phony BS stuff.

Other secrets are bits of truth or semi-proven information.

I could be wrong, to me it depends on the product/market/theme or concept surrounding a campaign or launch.

]]> By: David http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html/comment-page-1/#comment-6154 David Tue, 19 Aug 2008 03:11:57 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html#comment-6154 Great info as always, but ... What's the secret in using the word "secret" without moving the needle on the BS meter? Great info as always, but …

What’s the secret in using the word "secret" without
moving the needle on the BS meter?

]]> By: John C. Babin http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html/comment-page-1/#comment-6148 John C. Babin Tue, 19 Aug 2008 00:40:54 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html#comment-6148 Clayton, Thanks so much for expanding on the concept of "secrets" for marketers. I'd been wondering about that for quite some time.  But you hit one out the park with this article. I don't know why but I can't stand Kevin Truduea.  But one thing I do understand now is why he is so rich.  He uses the "secret" methods in most of his marketing. P.S.  What the heck is Tony Flores up to? Clayton,
Thanks so much for expanding on the concept of "secrets" for marketers.
I’d been wondering about that for quite some time.  But you hit one out the park with this article.
I don’t know why but I can’t stand Kevin Truduea.  But one thing I do understand now is why he is so rich.  He uses the "secret" methods in most of his marketing.
P.S.  What the heck is Tony Flores up to?

]]> By: Susan Connors http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html/comment-page-1/#comment-6146 Susan Connors Mon, 18 Aug 2008 23:11:34 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html#comment-6146 Secrets..the stuff of magic! Remember the game at school? You tell your best friend a "secret" and before long the "secret" has gone from Jamie, to Madison ..right through the whole class. Soon your "secret" is cool with more benefits than before. Each person added something of their own to the original. Secrets and gossip, promises and predictions! How we love to eat them.. It's like this marketing concept. Years ago, well a decade, a secret of success as was the concept "success in a suit". You wear the most ..best brand of tailored clothing and it got you "everything"! The best job, partner, friends, clothes etc and turned you into a millionaire overnight.  The marketers "secret" was the elusive lifestyle and dream "jobs" that many of us in our early twenties aspired to be. Anyways, the "secret" suit and "power suits" of the nineties were a sensational hit. To be the best you had to dress a certain way, hang around the "in" crowd, the happening "suits" for the illusion of "success". Yes, the power suits are still around even today in 2008 and with good reason. To this day the "secrets" of  well chosen suit or dress, can make a huge difference. You may not have the success or dream job of your choice or even financial freedom.  The "secret's" to dressing well help with the confidence and what "can" happen..the "wow" factor. Buy purchasing a brand or obtaining a certain look.."the secrets to success" are more likely to come "your" way. Still a true "secret" to this day! A "secret" to a well made suit ..is that it is well made and looks good on you. How many times have you walked into a store and brought something that made you butt look the size of two shovels? Sold something which you didn't really want to buy, enticed into the sale by the skinny chick in the well dressed suit? I was a sucker once..not anymore ..gotto laugh at myself sometimes. A "power suit" is something that doesn't impress me anymore. Maybe I have lost the "secret" or maybe become jaded in my old age of 38. A good quality suit.. will now do me just as well as one from the designer down the road selling the same product for a lot more money. Hey, that is the "secret" in action. Everyones "secret" is different and this is the great thing about human nature. Anyways "secrets" sell and that is a truth well known. Enough of me rambling, back to the coffee and work :) Thank you again Clayton..keep up the great work! Sue in Aus Secrets..the stuff of magic! Remember the game at school? You tell your best friend a "secret" and before long the "secret" has gone from Jamie, to Madison ..right through the whole class. Soon your "secret" is cool with more benefits than before. Each person added something of their own to the original. Secrets and gossip, promises and predictions! How we love to eat them..

It’s like this marketing concept. Years ago, well a decade, a secret of success as was the concept "success in a suit". You wear the most ..best brand of tailored clothing and it got you "everything"! The best job, partner, friends, clothes etc and turned you into a millionaire overnight.  The marketers "secret" was the elusive lifestyle and dream "jobs" that many of us in our early twenties aspired to be. Anyways, the "secret" suit and "power suits" of the nineties were a sensational hit.

To be the best you had to dress a certain way, hang around the "in" crowd, the happening "suits" for the illusion of "success". Yes, the power suits are still around even today in 2008 and with good reason.

To this day the "secrets" of  well chosen suit or dress, can make a huge difference. You may not have the success or dream job of your choice or even financial freedom.  The "secret’s" to dressing well help with the confidence and what "can" happen..the "wow" factor.
Buy purchasing a brand or obtaining a certain look.."the secrets to success" are more likely to come "your" way. Still a true "secret" to this day!

A "secret" to a well made suit ..is that it is well made and looks good on you. How many times have you walked into a store and brought something that made you butt look the size of two shovels? Sold something which you didn’t really want to buy, enticed into the sale by the skinny chick in the well dressed suit? I was a sucker once..not anymore ..gotto laugh at myself sometimes.

A "power suit" is something that doesn’t impress me anymore. Maybe I have lost the "secret" or maybe become jaded in my old age of 38. A good quality suit.. will now do me just as well as one from the designer down the road selling the same product for a lot more money. Hey, that is the "secret" in action.

Everyones "secret" is different and this is the great thing about human nature.

Anyways "secrets" sell and that is a truth well known.

Enough of me rambling, back to the coffee and work :)

Thank you again Clayton..keep up the great work!

Sue in Aus

]]> By: Lynn Jordan http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html/comment-page-1/#comment-6145 Lynn Jordan Mon, 18 Aug 2008 22:54:28 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/get-a-higher-response-rate-with-a-secret.html#comment-6145 Thanks Clayton.  That's a powerful, yet simple tip that some of us forget while we are struggling to create our latest projects. I'm going to put your four types of secrets on a sticky note and stick it on my computer. Thanks Clayton.  That’s a powerful, yet simple tip that some of us forget while we are struggling to create our latest projects.

I’m going to put your four types of secrets on a sticky note and stick it on my computer.

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