I’m a ‘fast fan’ of Clayton’s, having just tripped across this site a month ago, but the information and value he puts across allows his emails to be read when most others are unsubscribed in a blink.  (Something I will aspire to!)

My comment above touches on my feeling that it’s a whole system, right?  I (we / all of us) need great copy.  We also need a way to attract people (and targeted people at that) to our copy so they’ll actually read it and, of course, once reading it, our product / service has to be good enough to make them glad they bought it.

Every step has to be worked on a perfected, as I guess Clayton touches on when he talks about how we works over each aspect of his ‘launch’ as if success depends on it.

The one thing I take from this article is what small change could you make to make a BIG difference?  (And don’t stop asking that question.)

Best,
Brett.

And PLF starts when you say “Well, let’s think about it.” After a few weeks of “look at this ad” or “see, Jim and Jen say their kids are so stress-free in their new Whammo-mobile” that you eventually cave and buy that new car.

So I put forth that it’s not even open for discussion. Great copy will get get results every time. Talk to your wife about it. She’ll explain it!

Jeff stated in his first 3 minute clip that I ever received about his PLF was that he was giving his clips out for FREE to help offer everyone some new ideas to help them generate more leads.  I have not created my own software based on his ideas or anything close to that because I’ve never seen his end product.  He talks about creating a squeeze page and maybe doing some pre-release emails to your list, prior to a launch of any kind.  Beyond that, I don’t know what or how he does it all.  I’ve simply taken some of his thoughts and added them to the IM expereince that I already have learned over the last few years,  and have polished up my strategies, that I came up with that work for my business.    I could care less how anyone else makes his info work for thier business.  I saw a total of 4 - 2 or 3 minute clips, and read his emails.   There was nothing to edit or take away from him.  I simply used what he did offer for free and worked it in with my own methods I already use.  And I’m sure I’m not the only one who did.  That’s why he offered those little tidbits for free.  To help.  He understood that not everyone can afford to purchase at that exact time.
If someone is capable of reading between the lines of a 2 minute clip, that means they already know more than most do.  Nothing wrong with that.  That’s what he gave the info out for.

And I was joking about not telling him.  Sheesh.  I already gave him my thoughts about it and thanked him months ago.   So it’s all good.

"When Times Are Tough, That’s When You
Really Need A Great Copywriter"

After reading your post, Clayton, and the Tony Flores The Great Copywriting Conspiracy , I tore the page off my wall …

… and framed it.

Seems like everyone is missing the critical part of the copywriting equation. Some call it imagination, others creativity. No matter what you call it, THAT is the secret to great copywriting …  and if there’s any conspiracy, it’s telling people who have neither, that they can skip over Copywriting 101, and sell like Crazy Eddy on the Internet.

They also might as well forget everything they learned in English class. They probably already have, since most of the people using PLF 2.0 cannot even  write a simple declarative sentence (and if you don’t know what that means, I’m talking about you, Oh Mighty Genius).

Lucky for them the templates are already done…

Next we’ll have Product Launch Robot V 1.0 taking the place of salespeople. After all, what’s copywriting but selling with words … and if I can do it with software on the internet, I can do it in the real world with a robot.

Good or great copywriting requires a mind that  can imagine the person to whom you are selling. Good or great copywriting demands creativity to be able to respond to the times in which we live.

Oh crapola, here comes another REALLY bad economic downturn. Quick, it’s PLF 2.0 to the rescue.  Plug it in and just watch sales soar…

… right out of site … into the deep dark sea of red ink.

Like the now framed words say, when times are tough, that’s when you need a really great copywriter. Actually, now that I think about it, good to great human generated copy trumps software anytime.

With your guidance Clayton.

Thanks for pointing that out, Bobber … you are 100% correctomundo!

– Clayton