Comments on: How to Create a Killer Ad http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html Business-Building Secrets for Growth-Obsessed Companies Fri, 21 Nov 2008 16:36:12 +0000 http://wordpress.org/?v=2.3.3 By: John Anderson http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html#comment-5903 John Anderson Mon, 04 Aug 2008 03:19:57 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html#comment-5903 Thanks Clayton. I know when I over analyse a copy project it can start to lose flow and punch. But when I write it down and I am feeling excited, and putting energy into the sucker - I come out with some blazing hot copy. Thanks for articulating what I do when I do my best work. This means, I can have that as my 'goal state' for copywriting. Best John Thanks Clayton.

I know when I over analyse a copy project it can start to lose flow and punch.

But when I write it down and I am feeling excited, and putting energy into the sucker - I come out with some blazing hot copy.

Thanks for articulating what I do when I do my best work.

This means, I can have that as my ‘goal state’ for copywriting.

Best

John

]]> By: Chuck http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html#comment-5879 Chuck Fri, 01 Aug 2008 18:47:58 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html#comment-5879 Thank you Deanna. Coincidentally, I'm on my way to CA too -- tomorrow.  Perhaps Clayton would be available to meet for dinner?  ;) I hope my copy of <a href="../online-store/the-ultimate-desktop-copy-coach/" rel="nofollow" target="_blank">The Ultimate Desktop Copy Coach</a> arrives today...  I am looking forward to reading it on my trip! Best Wishes, Chuck Thank you Deanna.

Coincidentally, I’m on my way to CA too – tomorrow.  Perhaps Clayton would be available to meet for dinner?  ;)

I hope my copy of The Ultimate Desktop Copy Coach arrives today…  I am looking forward to reading it on my trip!

Best Wishes,

Chuck

]]> By: Jeremy Reeves http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html#comment-5872 Jeremy Reeves Fri, 01 Aug 2008 14:57:44 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html#comment-5872 Clayton, do you ever write a post that's not absolutely incredible? For the billionth time...WOW! I'm going to print this one out and keep it handy as I'm writing my next project... Jeremy Reeves www.GetClientsIn20.com Clayton, do you ever write a post that’s not absolutely incredible?

For the billionth time…WOW!

I’m going to print this one out and keep it handy as I’m writing my next project…

Jeremy Reeves
http://www.GetClientsIn20.com

]]> By: deanna http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html#comment-5869 deanna Fri, 01 Aug 2008 12:45:44 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html#comment-5869 Chuck, Clayton is on his way to California, so I thought I'd step in and try to answer your question.  Being able to tap into your prospects' emotions might come more easily to some people than to others, but it's definitely something you can learn to do.  Clayton has written quite a few articles about it, including:  Wandering Towards Direct Response Heaven ... 8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof ... The Simple Secret That Turns Good Copy Into Great Copy ... and others.  You can find them in The Total Package archives. I hope that helps, Deanna Blanchard Copywriter Response Ink Chuck,

Clayton is on his way to California, so I thought I’d step in and try to answer your question. 

Being able to tap into your prospects’ emotions might come more easily to some people than to others, but it’s definitely something you can learn to do.  Clayton has written quite a few articles about it, including:  Wandering Towards Direct Response Heaven … 8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof … The Simple Secret That Turns Good Copy Into Great Copy … and others.  You can find them in The Total Package archives.

I hope that helps,

Deanna Blanchard
Copywriter
Response Ink

]]> By: larry davis http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html#comment-5857 larry davis Thu, 31 Jul 2008 19:53:18 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html#comment-5857 Hi Clayton , _Your <strong>21</strong> <strong>'black-jack-non-rules' </strong> breaks the house & rules... So , this is the 'stuff' that keeps good-copy Original... Well , it's now  : a print-out for me. Thanks.... Larry Hi Clayton ,
_Your 21 ‘black-jack-non-rules’
breaks the house & rules…

So ,
this is the ’stuff’ that keeps
good-copy Original…

Well ,
it’s now  :
a print-out for me.
Thanks….
Larry

]]> By: Chuck http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html#comment-5856 Chuck Thu, 31 Jul 2008 19:20:32 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html#comment-5856 Clayton, have you found that writing such intensely emotional copy has made you a more emotional person?  Or did you start out emotional, which naturally led to formidable copywriting skills? I guess what I'm asking is, can the emotional aspects be learned?  Or is it just a talent one is either born with or not? Thank you for such a great article. Best Wishes, Chuck Clayton, have you found that writing such intensely emotional copy has made you a more emotional person?  Or did you start out emotional, which naturally led to formidable copywriting skills?

I guess what I’m asking is, can the emotional aspects be learned?  Or is it just a talent one is either born with or not?

Thank you for such a great article.

Best Wishes,

Chuck

]]> By: Marcelino Latorre http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html#comment-5854 Marcelino Latorre Thu, 31 Jul 2008 18:13:51 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html#comment-5854 This was heavy-duty Clayton!! Thanks for all your gifts your the best!! This was heavy-duty Clayton!! Thanks for all your gifts your the best!!

]]> By: Nizam http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html#comment-5853 Nizam Thu, 31 Jul 2008 17:55:43 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html#comment-5853 Thank you, this website really provide REAL value! Thank you, this website really provide REAL value!

]]> By: Gene Ingle http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html#comment-5852 Gene Ingle Thu, 31 Jul 2008 17:06:37 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html#comment-5852 Clayton: This is one of the best articles I've ever read. And I've been doing this for more than 50 years. If a copywriter can't make money with this advice, he/she is in the wrong business. By the way, I think you also could walk on water! Gene Ingle Clayton:

This is one of the best articles I’ve ever read. And I’ve been doing this for more than 50 years. If a copywriter can’t make money with this advice, he/she is in the wrong business. By the way, I think you also could walk on water!

Gene Ingle

]]> By: Kyle http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html#comment-5847 Kyle Thu, 31 Jul 2008 15:41:55 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-create-a-killer-ad.html#comment-5847 GREAT article, Clayton.  I was one of the semi-dissenters during the "worst ad ever" week.  Since then, I've understood more and more about why you didn't relent, and it's making sense to me now.  Also, just last night, I was working on some copy, was stuck, and this article helped to unstick me!  Thanks for the continued insights.  Incredibly helpful. GREAT article, Clayton.  I was one of the semi-dissenters during the "worst ad ever" week.  Since then, I’ve understood more and more about why you didn’t relent, and it’s making sense to me now.  Also, just last night, I was working on some copy, was stuck, and this article helped to unstick me!  Thanks for the continued insights.  Incredibly helpful.

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