Comments on: A Conversation With Million-Dollar CopywriterKent Komae

By: Day 4 - Finding Good Products To Sell

Day 4 - Finding Good Products To Sell — Wed, 18 Mar 2009 14:26:21 +0000

[...] You need to enter the conversation the reviewer/customer is having with [...]

By: Marcus Johnson

Marcus Johnson — Wed, 31 Dec 2008 01:00:45 +0000

Great story thanks for sharing this one! This one story could help me to be very successful some day identifying the needs, giving a solution for customers, and entering the conversation your client is already having with himself, I would get a big jump on reaching the audience, and connecting with him.

Marcus Johnson

By: Swans Paul

Swans Paul — Thu, 25 Dec 2008 22:26:58 +0000

Dear Gott:

I know you’re seeking Clayton Makepeace’s advice.

I am a totally unknown copywriter/marketer.

But I am working with a few clients and I am helping them make money.

So I think my experience qualifies me to give you some advice.

Here are my recommendations.

1-Go through your sales figures and try to find the product (s) that sell(s) the most. I went through your website at: http://www.gottgiftsandthings.vpweb.com/ and I saw a few statues that I could buy. Some of them were funny. Specially the Frogs.

2-Now once you know which products are the biggest sellers, I’d go back to the buyers of these and try to get to know why they bought this specific product. Write the a letter to the buyers to get feedback like :Why they bought this one? What their friends and family say about their purchase? This way, you get to know what the market is the most willing to buy. And you also the “Benefit” that the market gets out of the winning products.

3-I’d look to online to see who are my competitors and how they’re selling similar products. I would spend time on their websites and see how they’re trying to sell their products. This way, it will be easier for you to differentiate your product based on what your prospects already know and what they really want.

4-This may be the most important part of my recommendations: Either you or a good copywriter will write copy that sells the specific winning items. I’d drive Google traffic by buying keywords on Google. I’d also build specific webpages for the specific products. If your research shows that the Frogs are the Hot Items, then I’d buy a domain name like “BayouFrogsGifts.Com” and build one sales letter to sell the specific frogs.

I am sure that Clayton Makepeace has even better ideas to help you with this, but as someone who’s benefited from Clayton’s teaching, I wanted to give back.

Hope that helps.

Sincerely
Swans G Paul
America’s First French-Speaking Copywriter

By: Chu D. Obii

Chu D. Obii — Thu, 25 Dec 2008 19:06:12 +0000

Very insightful interview Clayton,would be extremely helpful to me over this holiday period, as i write my first full direct mail package… thank you, and a Merry Christmas to you and Wendy and your entire team!!!!

By: Susan Connors

Susan Connors — Thu, 25 Dec 2008 18:28:42 +0000

H Clayton - thanks for the wonderful article and interview - inpsiring!

As to Beth above, with marketing, the basic concepts can be applied to hard goods through to information products.

I know it can be challenging when you start something new.

I had a look at your website and have left a message on your contact us page.

All the best for the new year,

Sue in Aus
http://www.marketingforlife.com.au

By: Beth Gott

Beth Gott — Thu, 25 Dec 2008 16:55:25 +0000

Hey Clayton,
Thanks for putting the interview in writing.
As a new business owner on the internet I am
trying to figure out how to attract customers,
I carry over 3200 items in my catalog, with
so many different items it is hard for me
to put together an ad that is short on words
but long on attraction from my customer’s
viewpoint. Can you give me a clue as to how to
start? How do I start researching this? These
are not information products. I carry some
beautiful tables, lamps, figurines, plaques,
also dishware, candles, novelty items as well.
The list goes on and on, trying to figure out
the right keywords is a challenge. Okay, I get
a bit longwinded, sorry, but I’m in need of
a little help here, oh and no money to work
with isn’t fun either but I have to make this
work somehow. All the stuff I get on internet
marketing is geared toward informational products
and that doesn’t help me, I need ideas on
how to market hard goods. Can you point me in
the right direction ? Please. Thanks for your
time in reading this. Beth Gott

By: Marcelino Latorre

Marcelino Latorre — Thu, 25 Dec 2008 15:36:05 +0000

Thanks for the coool interview Clayton, your the best!

By: Susan Greene

Susan Greene — Thu, 25 Dec 2008 15:33:41 +0000

What stands out in Kent’s description of how he works is his emphasis on research. He creates his write-ups by using facts, not fluff. To keep the reader engaged, he provides meaningful information in an interesting way. Sounds like the definition of copywriting to me. No wonder he’s so succesful.

Thanks for sharing this interview. Good stuff!