BINGO :-
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"It eliminates the “salesman/prospect” dynamic: Recognizing how we all feel when confronted by a salesperson – uncomfortable, skeptical, guarded – is also a powerful “dominant emotion” technique. "
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This is a biggie for me as I find myself balking when going to write the latest copy package for my website. I want readers to be able to opt in and get benefit from the newsletter. I don’t want to sound pushy or "sales like".

So this article is a "huge" help to me this morning. Sitting here at my desk, not feeling so lost

Thank  you - now going to get a coffee, park the body in seat and write!

Wishing you continued success,

Sue in Aus
http://www.marketingforlife.com.au

I love this article and all the articles you\’ve written about dominant emotional copy. Can you get the links to the images on this page to work so I can study them as I read the article? Thanks