Comments on: Let’s Get the Ball ROLLING! http://www.makepeacetotalpackage.com/clayton-makepeace/lets-get-the-ball-rolling.html Business-Building Secrets for Growth-Obsessed Companies Thu, 09 Sep 2010 09:52:54 +0000 http://wordpress.org/?v=2.7 hourly 1 By: BRIAN DAVID DELANY http://www.makepeacetotalpackage.com/clayton-makepeace/lets-get-the-ball-rolling.html/comment-page-1/#comment-1493 BRIAN DAVID DELANY Mon, 18 Feb 2008 23:48:08 +0000 http://69.26.234.96/clayton-makepeace/lets-get-the-ball-rolling.html#comment-1493 CLAYTON I KNEW IT THE FIRST TIME I READ YOUR FIRST E-MAIL! YOU\'RE TRUE GENIUS! I DON\'T HAVE TO PATRONIZE BECAUSE YOU NOR I NEED THAT! IT IS WHAT IT IS AND THAT\'S ALL THAT IT IS! THANK YOU FOR YOUR CONTINUAL GUIDANCE AND YOUR GIVING! I AM CERTAIN THAT SOON I WILL BE ABLE TO BE OF SERVICE AND VALUE TO YOU! THANK YOU AGAIN! SINCERELY, FOREVER IN G-D\'S SERVICE, BRIAN DAVID DELANY CLAYTON
I KNEW IT THE FIRST TIME I READ YOUR FIRST E-MAIL!
YOU\’RE TRUE GENIUS!
I DON\’T HAVE TO PATRONIZE BECAUSE YOU NOR I NEED THAT! IT IS WHAT IT IS AND THAT\’S ALL THAT IT IS!
THANK YOU FOR YOUR CONTINUAL GUIDANCE AND YOUR GIVING!
I AM CERTAIN THAT SOON I WILL BE ABLE TO BE OF SERVICE AND VALUE TO YOU!
THANK YOU AGAIN!
SINCERELY, FOREVER IN G-D\’S SERVICE,
BRIAN DAVID DELANY

]]> By: Mike http://www.makepeacetotalpackage.com/clayton-makepeace/lets-get-the-ball-rolling.html/comment-page-1/#comment-1492 Mike Mon, 18 Feb 2008 23:08:05 +0000 http://69.26.234.96/clayton-makepeace/lets-get-the-ball-rolling.html#comment-1492 Whew-!! What a romp. When do you come up for air? But I hear ya, I hear ya, I hear ya. Isn't it funny how simple and effective ideas can be so difficult to actually apply and maintain? Something just doesn't seem "right" about "right being wrong" or "wrong being right", yet that type of thinking and operational response persists, with strangulating effect. For the Total Package wish list: How to take idiocy in stride with a smile on your face and a song in your heart We're gonna need to know that too. Whew-!! What a romp. When do you come up for air?

But I hear ya, I hear ya, I hear ya.

Isn’t it funny how simple and effective ideas can be so difficult to actually apply and maintain?

Something just doesn’t seem “right” about “right being wrong” or “wrong being right”, yet that type of thinking and operational response persists, with strangulating effect.

For the Total Package wish list: How to take idiocy in stride with a smile on your face and a song in your heart

We’re gonna need to know that too.

]]> By: Ken http://www.makepeacetotalpackage.com/clayton-makepeace/lets-get-the-ball-rolling.html/comment-page-1/#comment-1491 Ken Mon, 18 Feb 2008 22:34:55 +0000 http://69.26.234.96/clayton-makepeace/lets-get-the-ball-rolling.html#comment-1491 I've read all of this before, Clayton. But I read it again, and it's still great. Right on the money. I've been in the work place for about 30 years. Been copywriting for almost a year. It's coming along, fine. I've witnessed almost everything you wrote about. Two things for any business owners who may read this... 1. Do something with your ego. Tell your management minions to do something with their egos. Something like... park them away from the building. I've seen far too many dumbass decisions that were clearly moronic. And the IIC, Idiot In Charge, clung to them for dear life. Even in the face of overwhelming evidence that the decisions were not very bright. I'm quite used to seeing that, but it still never ceases to amaze me. At one place I used to work, we called this phenomena the "Stupid Decision Rule." The SDR dictates that no stupid decision can ever be reversed. And I've never personally witnessed any stupid decision ever being reversed for something more intelligent. 2. This is a great one. It's breathtaking in it's simplicity and power. Ready?? Ask those who KNOW and DO THE ACTUAL WORK about things. They know what works best regarding many, many things. They know LOTS OF THINGS managers will NEVER know about their company. Do managers ever ask people who know the truth? Do they ever ask people who actually have a clue about the company processes and products? In my experience... sadly, NO. But I've certainly seen far too many clueless shirts and ties giving it a laughable go and basing decisions on inaccurate information. This isn't just for business owners. If you're in a position to partner with a business, or consult with a business, then perhaps you'll remember this. Everything I've written is based on experience. There are a helluva lot more dumb businesses and ego-driven managers and business owners than I'll ever know. I’ve read all of this before, Clayton. But I read it again, and it’s still great. Right on the money.

I’ve been in the work place for about 30 years. Been copywriting for almost a year. It’s coming along, fine.

I’ve witnessed almost everything you wrote about.

Two things for any business owners who may read this…

1. Do something with your ego. Tell your management minions to do something with their egos. Something like… park them away from the building.

I’ve seen far too many dumbass decisions that were clearly moronic. And the IIC, Idiot In Charge, clung to them for dear life. Even in the face of overwhelming evidence that the decisions were not very bright.

I’m quite used to seeing that, but it still never ceases to amaze me.

At one place I used to work, we called this phenomena the “Stupid Decision Rule.” The SDR dictates that no stupid decision can ever be reversed. And I’ve never personally witnessed any stupid decision ever being reversed for something more intelligent.

2. This is a great one. It’s breathtaking in it’s simplicity and power.

Ready??

Ask those who KNOW and DO THE ACTUAL WORK about things. They know what works best regarding many, many things. They know LOTS OF THINGS managers will NEVER know about their company.

Do managers ever ask people who know the truth? Do they ever ask people who actually have a clue about the company processes and products?

In my experience… sadly, NO.

But I’ve certainly seen far too many clueless shirts and ties giving it a laughable go and basing decisions on inaccurate information.

This isn’t just for business owners.

If you’re in a position to partner with a business, or consult with a business, then perhaps you’ll remember this.

Everything I’ve written is based on experience.

There are a helluva lot more dumb businesses and ego-driven managers and business owners than I’ll ever know.

]]> By: Glen Kohlenberg http://www.makepeacetotalpackage.com/clayton-makepeace/lets-get-the-ball-rolling.html/comment-page-1/#comment-1495 Glen Kohlenberg Tue, 30 Nov 1999 00:00:00 +0000 http://69.26.234.96/clayton-makepeace/lets-get-the-ball-rolling.html#comment-1495 Clayton thanks for the lesson and 10 years off my learning curve. Put the REDHEAD on the back of that hog and cooler off a little bit.A little ride in the foothills will do you both some good.Thanks Clayton thanks for the lesson and 10 years off my learning curve.
Put the REDHEAD on the back of that hog and cooler off a little bit.A little ride in the foothills will do you both some good.Thanks

]]> By: The Redhead http://www.makepeacetotalpackage.com/clayton-makepeace/lets-get-the-ball-rolling.html/comment-page-1/#comment-1496 The Redhead Tue, 30 Nov 1999 00:00:00 +0000 http://69.26.234.96/clayton-makepeace/lets-get-the-ball-rolling.html#comment-1496 This Redhead never rides on the back...I ride my own Heritage Softail thank you very much...I can cool my own jets anytime This Redhead never rides on the back…I ride my own Heritage Softail thank you very much…I can cool my own jets anytime

]]> By: Georgi Gordon http://www.makepeacetotalpackage.com/clayton-makepeace/lets-get-the-ball-rolling.html/comment-page-1/#comment-1497 Georgi Gordon Tue, 30 Nov 1999 00:00:00 +0000 http://69.26.234.96/clayton-makepeace/lets-get-the-ball-rolling.html#comment-1497 Awesome education on the marketing anatomy of direct mail numbers. Plus a scintillating expose of private sector bureaucrats - thanks to a most definitive description of these useless highly-credentialed peacock pricks. Awesome education on the marketing anatomy of direct mail numbers.

Plus a scintillating expose of private sector bureaucrats - thanks to a most definitive description of these useless highly-credentialed peacock pricks.

]]> By: Govindan http://www.makepeacetotalpackage.com/clayton-makepeace/lets-get-the-ball-rolling.html/comment-page-1/#comment-1498 Govindan Tue, 30 Nov 1999 00:00:00 +0000 http://69.26.234.96/clayton-makepeace/lets-get-the-ball-rolling.html#comment-1498 Worth implementing with long range benefits. Worth implementing with long range benefits.

]]> By: nita http://www.makepeacetotalpackage.com/clayton-makepeace/lets-get-the-ball-rolling.html/comment-page-1/#comment-1499 nita Tue, 30 Nov 1999 00:00:00 +0000 http://69.26.234.96/clayton-makepeace/lets-get-the-ball-rolling.html#comment-1499 hi Clayton, This was awesome. I wish I had your insight and your reader friendly writing style. My husnabd always told me that mktg. was most imp.my so, a finance person was always sceptical.Both of them are going to benefit with your story. sincerely, nita hi Clayton,
This was awesome. I wish I had your insight and your reader friendly writing style.
My husnabd always told me that mktg. was most imp.my so, a finance person was always sceptical.Both of them are going to benefit with your story.
sincerely,
nita

]]> By: Kammy Thurman http://www.makepeacetotalpackage.com/clayton-makepeace/lets-get-the-ball-rolling.html/comment-page-1/#comment-1500 Kammy Thurman Tue, 30 Nov 1999 00:00:00 +0000 http://69.26.234.96/clayton-makepeace/lets-get-the-ball-rolling.html#comment-1500 Oh, man. Reading about Big Gay Al brings back NIGHTMARES of my fights with compliance on every issue under the sun that remotely represented marketing, copy and even design when I directed marketing for a financial planner. Makes me want to scream all over again just thinking about it. The straw that broke the camel's back was when the regulator, a writer wannabe started trying to edit copy, not for compliance, but for how she personally thought it should read. On one piece the broad wouldn't pass it for compliance unless I changed three words in a sentence so they "sounded better!" I promptly told her where she could put her suggestion and her compliance and told my client we were using the copy as is. He got uptight because we weren't bowing to every cotton pickin' wish of the compliance Gods, but he agreed to let it go. We never had a bit of trouble with it from any agency. By the end of that stint I swore I would NEVER EVER work with financial planning or insurance again. Oh, man. Reading about Big Gay Al brings back NIGHTMARES of my fights with compliance on every issue under the sun that remotely represented marketing, copy and even design when I directed marketing for a financial planner.

Makes me want to scream all over again just thinking about it.

The straw that broke the camel’s back was when the regulator, a writer wannabe started trying to edit copy, not for compliance, but for how she personally thought it should read.

On one piece the broad wouldn’t pass it for compliance unless I changed three words in a sentence so they “sounded better!” I promptly told her where she could put her suggestion and her compliance and told my client we were using the copy as is.

He got uptight because we weren’t bowing to every cotton pickin’ wish of the compliance Gods, but he agreed to let it go. We never had a bit of trouble with it from any agency.

By the end of that stint I swore I would NEVER EVER work with financial planning or insurance again.

]]> By: John Scola http://www.makepeacetotalpackage.com/clayton-makepeace/lets-get-the-ball-rolling.html/comment-page-1/#comment-1501 John Scola Tue, 30 Nov 1999 00:00:00 +0000 http://69.26.234.96/clayton-makepeace/lets-get-the-ball-rolling.html#comment-1501 Hi Clayton, I have a question for you... You spoke about the lifetime value of new customers... How would you get the numbers for companies that either: 1) Didn't compile historical customer data or... 2) Haven't been around long enough to know these numbers? Hi Clayton,

I have a question for you…

You spoke about the lifetime value of new customers…

How would you get the numbers for companies that either:

1) Didn’t compile historical customer data or…

2) Haven’t been around long enough to know these numbers?

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