Comments on: Make your product’s benefits SPARKLE! http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html Business-Building Secrets for Growth-Obsessed Companies Thu, 20 Nov 2008 16:17:40 +0000 http://wordpress.org/?v=2.3.3 By: Debbie http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html#comment-6848 Debbie Mon, 29 Sep 2008 15:29:49 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html#comment-6848 Timing for this article couldn't have been better! thanks Clayton Debbie Timing for this article couldn’t have been better!
thanks Clayton
Debbie

]]> By: Mark http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html#comment-4214 Mark Wed, 25 Jun 2008 20:46:53 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html#comment-4214 A friend of mine suggested I read this. Holy cow I am overwhelmed. Grateful for my friend. Thanks. A friend of mine suggested I read this. Holy cow I am overwhelmed. Grateful for my friend. Thanks.

]]> By: Clayton Makepeace http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html#comment-4195 Clayton Makepeace Wed, 25 Jun 2008 07:59:00 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html#comment-4195 It's comments like these that make what we do around here so rewarding.  Thanks, guys! Alan, "Faux Benefits" refers to false benefits:  Features or other product facts that copywriters often think are benefits and then make the mistake of featuring in their headlines and other prominent places in their promotions. Hope this helps ... -- Clayton   It’s comments like these that make what we do around here so rewarding.  Thanks, guys!

Alan, "Faux Benefits" refers to false benefits:  Features or other product facts that copywriters often think are benefits and then make the mistake of featuring in their headlines and other prominent places in their promotions.

Hope this helps …

– Clayton  

]]> By: Roshawn http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html#comment-4192 Roshawn Tue, 24 Jun 2008 23:32:57 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html#comment-4192 Yep, this post is the "Mother Lode" alright.  I'm not even a copywriter (although I'm interested) and this piece is a must-have.  Gotta print it now! Yep, this post is the "Mother Lode" alright.  I’m not even a copywriter (although I’m interested) and this piece is a must-have.  Gotta print it now!

]]> By: Sam Yiga http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html#comment-4180 Sam Yiga Tue, 24 Jun 2008 13:10:15 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html#comment-4180 I'm getting a lot of information and copy writting. Thank you for this great work clayton. I’m getting a lot of information and copy writting.
Thank you for this great work clayton.

]]> By: Warner Carter http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html#comment-4174 Warner Carter Tue, 24 Jun 2008 04:23:43 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html#comment-4174 Clayton I have the impression you may be one of the most effective copywriters I have ever read. For one huge reason. You teach copywriting with more clarity than anyone I ever read. Your ideas simply make sense. The examples drive home your points. I think I learned more in this article than in some entire books. Clayton

I have the impression you may be one of the most effective copywriters I have ever read. For one huge reason. You teach copywriting with more clarity than anyone I ever read. Your ideas simply make sense. The examples drive home your points. I think I learned more in this article than in some entire books.

]]> By: Gout Treatments http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html#comment-4173 Gout Treatments Tue, 24 Jun 2008 03:20:53 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html#comment-4173 As someone who is not a copywriter, but fairly new to IM, this was a great post to read.  Very simple to understand.  "Dimensionalize" had me confused for a moment, but when you went to explain in detail each of the 5 aspects, you made it very clear.  You've definitely made me see how important copywriting is, and I can imagine that knowing all these things about your product before you start your copy would allow you to write a more effective headline.    I also think using this method to better understand your prospective audience would help you produce a much better product. Thanks for the good advice.  As someone who is not a copywriter, but fairly new to IM, this was a great post to read.  Very simple to understand.  "Dimensionalize" had me confused for a moment, but when you went to explain in detail each of the 5 aspects, you made it very clear. 

You’ve definitely made me see how important copywriting is, and I can imagine that knowing all these things about your product before you start your copy would allow you to write a more effective headline.   

I also think using this method to better understand your prospective audience would help you produce a much better product.

Thanks for the good advice. 

]]> By: HowtoMakeJewelry http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html#comment-4171 HowtoMakeJewelry Tue, 24 Jun 2008 02:24:01 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html#comment-4171 Clayton, I am just swept away - the content is spot on and really helps me to drill down to the benefits.  Imagining someone waking up in the middle of the night with a NEED, that alone is an ah ha! moment for me. I'm wondering how many rewrites this post took - your writing is absolutely amazing.  It swept me up from the beginning to end. Gush gush - you must be good, I never spout off like that :) Clayton, I am just swept away - the content is spot on and really helps me to drill down to the benefits.  Imagining someone waking up in the middle of the night with a NEED, that alone is an ah ha! moment for me.

I’m wondering how many rewrites this post took - your writing is absolutely amazing.  It swept me up from the beginning to end.

Gush gush - you must be good, I never spout off like that :)

]]> By: allan http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html#comment-4170 allan Tue, 24 Jun 2008 01:57:12 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html#comment-4170 MR. Clayton               What the hell is a faux benefits?                        allan MR. Clayton

              What the hell is a faux benefits?

                       allan

]]> By: AudioBooksGuy http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html#comment-4169 AudioBooksGuy Tue, 24 Jun 2008 00:06:33 +0000 http://www.makepeacetotalpackage.com/clayton-makepeace/make-your-products-benefits-sparkle.html#comment-4169 Hey Clayton, may I ask what brand of truth serium or medication  you 're swollowing...talk about spilling your guts copiously, this is the kinda nerve tonic and toxic colon cleanse I'll pay for, anytime! Thanks for sharing your infinite riches, you're top of the pile and outright too generous, but I kinda expect that from a biker. Hey Clayton, may I ask what brand of truth serium or medication  you ‘re swollowing…talk about spilling your guts copiously, this is the kinda nerve tonic and toxic colon cleanse I’ll pay for, anytime! Thanks for sharing your infinite riches, you’re top of the pile and outright too generous, but I kinda expect that from a biker.

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