Well, you have heard this one many times…

I have been trying to get my product into the mouth of the constipated human who suffers daily from colon and bowel and IBS condtions.

Because when they try my product they  are overwhelmed on how it works for healing the condition.  They continue ordering in multple of 3 as I offer a special at that level.

I have treated Bowel and Colon condititions since 1958 as a intern at National College of Chiropractic and as a Chiropractic Physician for over 48 years.

I have tried giving my product away and have given over 80,000
6 capsule sample packages since 1995.  In my quest I never thought of keeping a separated file for the list and lost the list 20 months ago to a virus and have not been able to recover it.

I would like to market my product correctly and have been unable to build.  I am thinking that maybe 1 - 30 day supply would be better as a sample and have it on a Auto Ship program after that initial period

But I am unable to build my site properly and my person who builds my sites has no clue on how to get people to request these samples and how to help me build a new mailing list.

I know age does not matter but, I am against a wall as I am unable to read and have any rememberence of what I read or write due to haveing A.D.D.  at 72 years old.

I use my product and am trying to learn how to produce a video that might work in building a site.

Can you sell me a program or a series that will help me.

Also you may know how the story goes I have purchased many programs, books, consultans and they usually copy my product because it works so well and I am really a licensed doc that anyone can call when they need help to solve there colon or bowel problems, at my office in Chicago.

Any advise is greatly appreciated and I am almost ready to start from scratch if my site is not perfect to do repeat sales…

Thank you for a early answer,

Bernard A. Schindler, D.C.,FACCI
bas1237@aol.com
847-912-3456  (24/7)

> Anything that helps people OR businesses make more or save more should do well in this economy.  That’s pretty much what I’m saying in both #1 and #2 above.  Great marketing and copywriting does both!

> ALL of these things require great copy to sell.  Copy is the language of marketing.  It is the crucial element in persuading people to buy.

Cheers, y’all!

– Clayton

>

You know EnEm, it all depends.  If you’re selling a great product that really does bring value to peoples’ lives – delivers what it promises at a fair price, you’re a saint in my book.  You help people.  You create jobs.  You pay taxes.  You’re a productive member of society.

But in these skeptical times – with each of us receiving hundreds of advertising messages each day – it takes a mastery of marketing and copywriting techniques to cut through the clutter, get your prospect’s attention and convince him to give your product a fair try.  And if the strategy I described in ETR does it for you, why not use it?

But if your product is crap, delivers no real value and you have to lie or mislead people to get them to buy it, you’re scum.  And sooner or later, you’re going to find yourself up to your eyeballs in legal and regulatory problems.

Unless, of course, you’re a politician.  Then, you can lie your ass off about your product (you), tell more lies about your competitor,  fail to deliver anything at all, refuse to refund your customers’ (donors’) money – and wind up in Congress.

Hope this helps …

Clayton

"Hundreds of billions of dollars are earned each year by film makers who do little else but: Identify a deep-seated desire that is resident in a particular market niche, Create a blockbuster film that suspends their prospects’ disbelief, and Step back and allow the prospects’ desire to believe do the rest."

We collectively spend millions upon millions for a couple of hours big screen entertainment which is entirely fictitious… and we do so willingly and often repeat the process many times per year. I don’t believe Spiderman really exists, but I’ll suspend my disbelief for a couple of hours to enjoy a good story.

And yet marketers work in the realm of real products and services, not just the fiction of Hollywood.

You could apply the statement you quoted in a lot of ways without it ever being considered a rip off. If there’s value in what you are selling – and meets the wants and desires of a target market (whether fictitious entertainment or real life products) … then naturally a skillful marketer who can persuade that audience deserves to be richly rewarded for doing so. There’s nothing foolish about that.

If a marketer is trying to foist something onto a marketplace that holds no value, or isn’t congruent with their own beliefs, then they should be marketing something else!

In your article "Do you Believe" in ETR you state:

hundreds of billions of dollars are earned each year by marketers who do little else but: Identify a deep-seated desire that is resident in a particular market niche, Create a promo that suspends their prospects’ disbelief, and Step back and allow the prospects’ desire to believe do the rest. But isn’t this the classic definition of a Rip Off? If so, then do we have to count our successes by the number of fools we succeed in fooling? 

Thanks for this post.  It confirms that what I’m doing is viable.  It fits right up there with opportunity #1.

Mortgage acceleration, which is a methodology that teaches you how to pay off your mortgage early, is only going to increase steadily in the next few years.

Carline Anglade-Cole

For me, it’s two years to the day since I got your "welcome aboard" email – yes, I still have it safely tucked away! I must admit I loved it when those first 48 issues I missed were finally opened up in your archive, I thought I’d struck gold. So with your promised changes now … I look forward to bigger and better things once again.

You really do set a cracking pace with all that you do and I’m so glad you let us all be a part of it!

It’s great to hear of John’s freelance career launch and I am looking forward to keeping up with his successes.

Thank you again for such a wonderful resource.

Now back to my own preefrooding