The Drayton and Clayton Show
Episode 3
- The 5 things that matter most to me in my personal life and how they apply to my business and yours …
- My greatest success and biggest mistake – and what you can learn from them to skyrocket your direct marketing career …
- How I convince my clients to pay me royalties – you do this and your income will shoot through the roof …
- And much, Much MORE!
Dear Business Builder:
Drayton Bird founded the UK’s first major direct response marketing agency.
David Ogilvy loved Mr. Bird’s direct response campaigns and sales copy so much, he bought Drayton’s agency and promptly installed him as Chairman of the Board of Ogilvy Mather Direct.
Drayton and his team at Ogilvy created brilliant direct response promotions for American Express, Bank of America, Ford, Microsoft, Proctor & Gamble, Philips Electronics, Unilever, Visa credit cards and many other multi-billion-dollar international household-name companies.
David Ogilvy famously proclaimed,
“Drayton Bird knows more about
direct marketing
than anyone else alive.”
Know anyone else with a testimonial like THAT on their resumes?
Me neither.
Oh – and one other thing: Like you, Drayton is a Total Package reader. And he likes it. A LOT. In fact, we probably would never have met if he hadn’t sent us a rave about one of our issues.
Then a few days later, this e-mail appeared in our inbox …
“Clayton Makepeace should be banned.”
“I have been at this game far longer than him, written three books and well over 1,000 articles about it, taught people in 41 countries.
But every time I read his stuff, I realise I still have a lot to learn.
“The man is infuriating.”
– Drayton Bird
Wow. What a charmer – right?
But there’s a problem: See, Drayton’s been spending a LOT of time, lately, helping the next generation of direct response marketers and copywriters learn how to do it right.
To that end, he’s written more than one thousand columns on direct marketing and copywriting for international magazines … and generally spends his time tear-assing around the UK and Europe, sharing his vast knowledge, experience and response-boosting insights with – well, let’s call a spade a spade: He’s helping your competitors.
Now, I’m no chauvinist. I dearly love every one of the 64 countries our beloved Total Package Readers call home. But I’ll be damned if I’ll sit idly by and let anyone get an unfair advantage over us Yanks in the response department.
And so, I’ve kind of “imported” Drayton Bird for members of my EasyWriters Marketing Club. So far, there have been two episodes of what we’ve come to call “The Drayton and Clayton Show” – one in last month’s RoadHouse Rants audio CD and the second in this month’s live event.
Unsurprisingly, the charming, outrageously funny and impossibly brilliant Mr. Bird drew rave reviews, a couple of marriage proposals and at least one deliciously indecent proposition.
But last week, Drayton presented an invoice for the services he has provided for our EasyWriters members – in the form of a request that I LET HIM INTERVIEW ME for his readers.
Now, let me ask you, Mr. or Ms. marketing expert: “How would it feel to have someone of Drayton Bird’s stature publicly test YOUR marketing IQ?” I’m willing to bet your stomach would execute more flip-flops than a politician on the campaign trail.
Nevertheless, when someone you revere thinks enough of you to want to pick your brain, there’s no way on God’s green Earth you can say “No.”
So I said “Yes.”
And for an hour last Friday – on this third episode of The Drayton and Clayton Show, my new friend asked me stuff nobody has ever asked me before – about life … love … work … writing … and more. And I blurted out answers I don’t think I’ve ever given before.
I hope I sounded at least somewhat smart – you’ll have to be the judge of that.
But that’s not really important, is it? What’s important is that there’s a better-than-even chance you’ll hear something in this interview that will make you money. Maybe even a LOT of money.
So take a listen. Just push the play button below for the streaming audio version, or click the link and download the audio file. That way, you can burn it to a CD or download it to your MP3 player so you can listen any time you want.
Download Audio File (14.1 MB, right-click to "Save Target As")
Hope it helps!
Yours for Bigger Winners, More Often,
Clayton Makepeace
Publisher & Editor
THE TOTAL PACKAGE
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