BENCIVENGA BULLETS: Gary is a cherished friend and arguably the greatest copywriter of my generation. “Legendary Gary” has deigned to share many of his best-kept, response-rocketing secrets with us in his e-letter, Bencivenga Bullets.
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COPYWRITER’S ROUNDTABLE: Jack (aka “John”) Forde’s e-letter is a constant source of inspiration and ideas for me personally – MUST-READING for every serious direct marketer.
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EARLY TO RISE: Great management and marketing ideas for taking your business to the moon!
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DRAYTON BIRD’S 51 HELPFUL MARKETING IDEAS: Legendary ad-man David Ogilvy said Drayton ‘knows more about direct marketing than anyone in the world.’ He built O&M Direct into the largest direct marketing network in the world and now he’s giving away a world-class direct marketing education for FREE! Any marketer worth his salt should be on this list.
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