Posted by:
Carline Anglade-Cole
December 9, 2008
Issue #563
I can’t help it. Talk about writing for the health market – and I just LIGHT up!
Maybe it’s because I’ve been in the health area for almost a decade as a freelancer – and two decades as a marketer …
… Maybe it’s because I see the health arena just growing … Growing … and did I mention G-R-O-W-I-N-G?
… Or maybe it’s because I’m just a health nut at heart!
Whatever the case – I can tell you this for a certainty:
If you don’t make the decision to JUMP into the health field RIGHT NOW – you’re doing a serious disservice to your bank account!
Recently, I spoke at the AWAI 2008 Fast Track to Success Boot Camp – and I gave the attendees seven of the best reasons I could think of to niche yourself in health. And I want to share them with you too. So here goes …
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Posted by:
Clayton Makepeace
October 10, 2008
Issue #521
Dear Business-Builder,
On January 21 of this year and again on March 17, I warned you that the economy was about to get extremely tough and urged you to prepare.
I pointed out that trillions of dollars in subprime mortgages granted to unqualified low-income people — and then securitized and sold to major institutions and investors by Fannie Mae, Freddie Mac and others — had lit the fuse on a keg of dynamite that would blow the economy to smithereens.
Since then, the Dow Jones Industrial Average has plunged about 30% and we’ve seen two of the three largest point declines and the worst week in Dow history. The S&P 500 and NYSE indices have plunged about 32% and 35% respectively.
This morning, CNBC reported that the Wilshire 5000 has lost $8 trillion of its value this year.
I’ve been studying and writing about this crisis since 2006 — long before anybody in Washington or Wall Street was saying a word about it. Nine months ago — when it became clear that this crisis would have a major impact on your career and/or business, I began writing about it in this marketing blog, too.
In the nine, short months since then, many of our oldest and most venerable financial institutions have failed, been seized by Washington or swallowed whole by competitors:
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Posted by:
Wendy Makepeace
October 6, 2008
Issue #517
Dear Business-Builder,
If you’re wondering where Clayton is, I dragged him all the way to Maryland for a wedding this weekend.
That’s ten hours in a car – both ways.
I even made him buy a new suit. Thankfully, he was a good sport about it.
Anyway, he didn’t have the time to write anything for The Total Package today.
But that’s okay, because I’ve been wanting to talk to you about something important …
The Total Package is growing like wildfire, and we’re looking to hire some freelancers to help us grow even bigger and faster!
This is your chance to work with Clayton and his team in a hands-on manner.
And it’s the opportunity-of-a-lifetime for anyone who wants to show us and the world what you’re made of.
So bring your ‘A’ game, and sell us on why we should hire you.
Here’s what we’re looking for:
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Posted by:
Carline Anglade-Cole
September 30, 2008
Issue #513
I just got back from the most intensive workshop I’ve EVER attended!
Yep, it was my first-ever Copywriting Boot Camp on Steroids – and it was an unbelievable experience! We had a room of 20 or so folks with one goal:
To suck my brain dry!
I promised to tell ‘em everything they wanted and needed to know about copywriting … reveal my cherished “secrets” for writing kick butt copy … and USE ME to get their foot in the door – and excel in their copywriting careers!
Did I deliver?
Well, I could answer that – but as we learned in the boot camp – testimonials are more powerful than bragging about yourself …
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Posted by:
Clayton Makepeace
September 22, 2008
Issue #508
Dear Business-Builder,
What a great weekend!
On Saturday morning, The Redhead and I hopped into the 911 and went tear-assing down the mountain to Atlanta for Carline Anglade-Cole’s Copywriting Boot Camp.
The object of the exercise was twofold: 1) To spend an all-too-rare evening with Carline Anglade-Cole and her amazing family and 2) To rub elbows with a gaggle of Total Package readers who happened to be in attendance.
We had a ball.
Not only did I get lots of nice, warm hugs from my friend and her daughters Milan and Tiara … a manly hug and a slap on the back from Mick … and a hearty handshake from their son Chatham … I also got to meet a bunch of other family members (all drop-dead gorgeous, of course).
Plus, I also got to spend time with some of our readers. And as you might expect, to answer some of the most pressing questions they have on their minds now. Since we also get these questions in our feedback box almost daily, I figure it might be a good thing to tell you what I told them.
For instance, one attendee who’s still training to become a copywriter was already thinking ahead …
Question:
“How long will it take to get my first clients?”
My Answer:
“Depends on how willing you are to do what’s required.”
‘Way back in the late 1970s, I had just spent a few years gaining experience and plumping up my portfolio at a direct response agency and it was time to begin my freelance career.
So, when I took a few days to consider my prospects and how I would begin building my business, I quickly recognized five things:
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