Comments on: A Brand New Spin on Thanksgiving, And An Unusual Marketing Lesson … http://www.makepeacetotalpackage.com/daniel-levis/an-unusual-marketing-lesson.html Business-Building Secrets for Growth-Obsessed Companies Thu, 20 Nov 2008 15:37:01 +0000 http://wordpress.org/?v=2.3.3 By: Jessan Dunn Otis http://www.makepeacetotalpackage.com/daniel-levis/an-unusual-marketing-lesson.html#comment-835 Jessan Dunn Otis Thu, 22 Nov 2007 02:55:24 +0000 http://www.makepeacetotalpackage.com/daniel-levis/an-unusual-marketing-lesson.html#comment-835 Daniel, The strength of the human spirit, throughout human history, has fascinated and terrified me. When one studies what we\\\'ve done to each other in the name of almost anything (or, with no \\\"name\\\" at all) - that\\\'s the terror part. When one reads (or hears) the story of Frankl, Franks or so many less \\\"famous\\\" tellers of their own stories and how they physically and spiritually survived and, indeed, triumphed (ultimately) immerging as, like the phoenix, rising from the ashes of torture, dispair and hopelessness - it\\\'s a profound lesson of that strength. In my experience, those profound lessons have been (and, continue to be)testimony to the power for sheer survival and, more importantly, how that power is found, created and sustained, without loosing one\\\'s essential humanity. Even in these times, we are witness to humankind\\\'s inhumanity to each other - from the homeless to the disenchantment of the young and the old, to the devisations visited by war and natural disasters; and, by our own prejudices and adherance to old and totally worn out dogmas. Thank you, Daniel, for reminding me to be thankful for the abundance of gifts of spirit that have been given to me in my lifetime; and, thank you for bearing witness to our greater human spirit by \\\"telling the tale\\\" of Frankl. \\\"To make all life more poetical, more sane more living, loving To experience the true of all things this moment... this moment... this moment.\\\" ~ William Segal Daniel,

The strength of the human spirit, throughout human history, has
fascinated and terrified me. When one studies what we\\\’ve done to each other in the name of almost anything (or, with no \\\”name\\\” at all) - that\\\’s the terror part. When one reads (or hears) the story of Frankl, Franks or so many less \\\”famous\\\” tellers of their own stories and how they physically and spiritually survived and, indeed, triumphed (ultimately) immerging as, like the phoenix, rising from the ashes of torture, dispair and hopelessness - it\\\’s a profound lesson of that strength.

In my experience, those profound lessons have been (and, continue to be)testimony to the power for sheer survival and, more importantly, how that power is found, created and sustained, without loosing one\\\’s essential humanity.

Even in these times, we are witness to humankind\\\’s inhumanity to each other - from the homeless to the disenchantment of the young and the old, to the devisations visited by war and natural disasters; and, by our own prejudices and adherance to old and totally worn out dogmas.

Thank you, Daniel, for reminding me to be thankful for the abundance of gifts of spirit that have been given to me in my lifetime; and, thank you for bearing witness to our greater human spirit by \\\”telling the tale\\\” of Frankl.

\\\”To make all life
more poetical, more sane
more living, loving
To experience
the true of all things
this moment…
this moment…
this moment.\\\”

~ William Segal

]]> By: Wendy Makepeace http://www.makepeacetotalpackage.com/daniel-levis/an-unusual-marketing-lesson.html#comment-832 Wendy Makepeace Wed, 21 Nov 2007 19:11:11 +0000 http://www.makepeacetotalpackage.com/daniel-levis/an-unusual-marketing-lesson.html#comment-832 Thanks Daniel for another great article. Our readers love your stuff and I appreciate all your contributions to The Total Package. Wendy Thanks Daniel for another great article. Our readers love your stuff and I appreciate all your contributions to The Total Package.

Wendy

]]> By: Daniel Levis http://www.makepeacetotalpackage.com/daniel-levis/an-unusual-marketing-lesson.html#comment-831 Daniel Levis Wed, 21 Nov 2007 10:24:03 +0000 http://www.makepeacetotalpackage.com/daniel-levis/an-unusual-marketing-lesson.html#comment-831 Thanks for your support guys. Derek, every product has reasons why people can be motivated to buy it, and those reasons can be classified roughly into Maslow's hierarchy. An example, let's see. AWAI's six figure copywriting course could be sold based on it's ability to lift a person's financial means to the point where they could afford better food, medical treatment and lodging (physiological needs), it could appeal to the person's needs for financial security (safety needs), it could appeal to the person's need for social status and recognition (self esteem needs), and it could appeal to the person's need to do something altruistic for society, aided by the power of the pen (self-actualization need). "Finally, A Highly Lucrative Career That Lets You Spend Your Days Fulfilling Your Life's Purpose..." Hope that helps. ;-) Thanks for your support guys. Derek, every product has reasons why people can be motivated to buy it, and those reasons can be classified roughly into Maslow’s hierarchy. An example, let’s see. AWAI’s six figure copywriting course could be sold based on it’s ability to lift a person’s financial means to the point where they could afford better food, medical treatment and lodging (physiological needs), it could appeal to the person’s needs for financial security (safety needs), it could appeal to the person’s need for social status and recognition (self esteem needs), and it could appeal to the person’s need to do something altruistic for society, aided by the power of the pen (self-actualization need). “Finally, A Highly Lucrative Career That Lets You Spend Your Days Fulfilling Your Life’s Purpose…” Hope that helps. ;-)

]]> By: Michelle Quintana http://www.makepeacetotalpackage.com/daniel-levis/an-unusual-marketing-lesson.html#comment-830 Michelle Quintana Wed, 21 Nov 2007 09:45:34 +0000 http://www.makepeacetotalpackage.com/daniel-levis/an-unusual-marketing-lesson.html#comment-830 Wow! Excellent article Daniel, I was moved. This concept is exactly waht the Secret is all about. Thank you for sharing this moving story with all of us :) Wow! Excellent article Daniel, I was moved. This concept is exactly waht the Secret is all about.
Thank you for sharing this moving story with all of us :)

]]> By: Kevin http://www.makepeacetotalpackage.com/daniel-levis/an-unusual-marketing-lesson.html#comment-829 Kevin Wed, 21 Nov 2007 09:09:39 +0000 http://www.makepeacetotalpackage.com/daniel-levis/an-unusual-marketing-lesson.html#comment-829 Very well done, Daniel. Lessons of thankfulness quickly become trite this time of year... but this is a knock-out. Stopped me cold. So, thanks! Very well done, Daniel.

Lessons of thankfulness quickly become trite this time of year… but this is a knock-out.

Stopped me cold.

So, thanks!

]]> By: Derek Naylor http://www.makepeacetotalpackage.com/daniel-levis/an-unusual-marketing-lesson.html#comment-828 Derek Naylor Wed, 21 Nov 2007 08:32:01 +0000 http://www.makepeacetotalpackage.com/daniel-levis/an-unusual-marketing-lesson.html#comment-828 Hi Daniel! Excellent article! I always love your contributions to the Total Package but this one really resonated with me. In terms of \"Self Actualization\" copy and sales approaches, can you please give me an example? Thanks! Derek Hi Daniel!

Excellent article! I always love your contributions to the Total Package but this one really resonated with me.

In terms of \”Self Actualization\” copy and sales approaches, can you please give me an example?

Thanks!

Derek

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