Comments on: 10 Quick and Easy Ways to Beef Up Your AdWords ROI – Starting Today … http://www.makepeacetotalpackage.com/daniel-levis/beef-up-your-adwords-roi.html Business-Building Secrets for Growth-Obsessed Companies Thu, 08 Jan 2009 17:08:00 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Daniel Levis http://www.makepeacetotalpackage.com/daniel-levis/beef-up-your-adwords-roi.html/comment-page-1/#comment-3741 Daniel Levis Fri, 06 Jun 2008 00:31:18 +0000 http://www.makepeacetotalpackage.com/daniel-levis/10-quick-and-easy-ways-to-beef-up-your-adwords-roi-starting-today.html#comment-3741 Hi Fred, I don't use image ads in my keyword triggered campaigns. I do use them on the placement network. There, I don't seperate image ads and text ads into seperate campaigns.  Image ads are a great feature. The clickthrough rates are awesome. But what I find is that not many publishers are set up to display them. At least not in the niches I'm playing. Cheers! Hi Fred,
I don’t use image ads in my keyword triggered campaigns. I do use them on the placement network. There, I don’t seperate image ads and text ads into seperate campaigns. 

Image ads are a great feature. The clickthrough rates are awesome. But what I find is that not many publishers are set up to display them. At least not in the niches I’m playing.

Cheers!

]]> By: Fred Black http://www.makepeacetotalpackage.com/daniel-levis/beef-up-your-adwords-roi.html/comment-page-1/#comment-3732 Fred Black Thu, 05 Jun 2008 18:57:07 +0000 http://www.makepeacetotalpackage.com/daniel-levis/10-quick-and-easy-ways-to-beef-up-your-adwords-roi-starting-today.html#comment-3732 Daniel... thanks for a really helpful article.  There's more info in this article than in some paid courses!  One question: Do you mix image ads with text ads in the same group if they're targeting the same keywords, or do you make 2 ad groups?  Just curious.  Daniel… thanks for a really helpful article.  There’s more info in this article than in some paid courses!  One question: Do you mix image ads with text ads in the same group if they’re targeting the same keywords, or do you make 2 ad groups?  Just curious. 

]]> By: Daniel Levis http://www.makepeacetotalpackage.com/daniel-levis/beef-up-your-adwords-roi.html/comment-page-1/#comment-3695 Daniel Levis Thu, 05 Jun 2008 03:08:50 +0000 http://www.makepeacetotalpackage.com/daniel-levis/10-quick-and-easy-ways-to-beef-up-your-adwords-roi-starting-today.html#comment-3695 That's exactly right John, all that really matters is ROI. Culling, or reducing bids on keywords and placements with low ROI, and increasing bids on those with high ROI is the name of the targeting game. That’s exactly right John, all that really matters is ROI. Culling, or reducing bids on keywords and placements with low ROI, and increasing bids on those with high ROI is the name of the targeting game.

]]> By: John C. A. Manley | Healthy-Conversions.com http://www.makepeacetotalpackage.com/daniel-levis/beef-up-your-adwords-roi.html/comment-page-1/#comment-3692 John C. A. Manley | Healthy-Conversions.com Wed, 04 Jun 2008 21:21:42 +0000 http://www.makepeacetotalpackage.com/daniel-levis/10-quick-and-easy-ways-to-beef-up-your-adwords-roi-starting-today.html#comment-3692 Thanks! I didn't know that trick with the headline (making it display the search phrase). I've often just done individual ads for each keyword, always starting with the search phrase and then split-testing against something more imaginative. Sadly, often the less creative one wins with search results. It's hard to beat what they typed in specifically. As far as tricks... I often see people paying close attention to click-thru rates, but not ROI. If you set up the analytics properly you can see exactly what return you are getting on any particularly keyword. I don't really care if an ad has a great click-thru rate or low cost per click. It could be costing me 5 cents a click, but take 2000 clicks for someone to buy a $47 product. Despite the low click-thru, you are losing money. I have keywords for one project that cost $1 a click, but they have a 10% conversion rate to sale. So $10 in $47 out. We are upping the click cost to $1.50 (we just wanted to break even, I swear!) Knowing the ROI on any keyword is really what's allowed me to generate lots of traffic for my clients, without risking a loss. Simply looking at click-thrus makes no sense to me. Too technical.   Thanks! I didn’t know that trick with the headline (making it display the search phrase). I’ve often just done individual ads for each keyword, always starting with the search phrase and then split-testing against something more imaginative. Sadly, often the less creative one wins with search results. It’s hard to beat what they typed in specifically.

As far as tricks… I often see people paying close attention to click-thru rates, but not ROI. If you set up the analytics properly you can see exactly what return you are getting on any particularly keyword. I don’t really care if an ad has a great click-thru rate or low cost per click. It could be costing me 5 cents a click, but take 2000 clicks for someone to buy a $47 product. Despite the low click-thru, you are losing money. I have keywords for one project that cost $1 a click, but they have a 10% conversion rate to sale. So $10 in $47 out. We are upping the click cost to $1.50 (we just wanted to break even, I swear!)

Knowing the ROI on any keyword is really what’s allowed me to generate lots of traffic for my clients, without risking a loss. Simply looking at click-thrus makes no sense to me. Too technical.  

]]> By: Stephen Anderson http://www.makepeacetotalpackage.com/daniel-levis/beef-up-your-adwords-roi.html/comment-page-1/#comment-3687 Stephen Anderson Wed, 04 Jun 2008 16:59:34 +0000 http://www.makepeacetotalpackage.com/daniel-levis/10-quick-and-easy-ways-to-beef-up-your-adwords-roi-starting-today.html#comment-3687 Hi Daniel, Being new to the business I can not postulate the time and money, not as if time wasn't also money, you have saved me by the information contained in this article. I have read so much about Google AdWords and have been dreading the process made so much easier thanks to you.  You could have been a University Professor with your teaching skills, but I don't think it pays quite so well. Two quick points: One to be a pain in the ass...."the headlines tend to be quite literal and unimaginative. <em>USP Microphones</em> for example." Did you mean USB? Second point: Living in Vermont close to the Canadian border I have always been a hockey fan.  A pet peeve of my fellow arrogant American sports announcers has always been, the Bruins are not from Boston, United States.  Hence, you and the Maple Leafs are from Toronto, Ontario, Canada. Regards, Stephen Anderson Waterbury, Vermont Hi Daniel,

Being new to the business I can not postulate the time and money, not as if time wasn’t also money, you have saved me by the information contained in this article.

I have read so much about Google AdWords and have been dreading the process made so much easier thanks to you. 
You could have been a University Professor with your teaching skills, but I don’t think it pays quite so well.
Two quick points: One to be a pain in the ass…."the headlines tend to be quite literal and unimaginative. USP Microphones for example." Did you mean USB?

Second point: Living in Vermont close to the Canadian border I have always been a hockey fan.  A pet peeve of my fellow arrogant American sports announcers has always been, the Bruins are not from Boston, United States.  Hence, you and the Maple Leafs are from Toronto, Ontario, Canada.

Regards,

Stephen Anderson
Waterbury, Vermont

]]> By: Sheridan Randolph http://www.makepeacetotalpackage.com/daniel-levis/beef-up-your-adwords-roi.html/comment-page-1/#comment-3684 Sheridan Randolph Wed, 04 Jun 2008 15:58:43 +0000 http://www.makepeacetotalpackage.com/daniel-levis/10-quick-and-easy-ways-to-beef-up-your-adwords-roi-starting-today.html#comment-3684 I hate getting comments like "great stuff", but this really is very helpful.  Especially as I move online.  Thanks. I hate getting comments like "great stuff", but this really is very helpful.  Especially as I move online.  Thanks.

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