Our audience\’s psychological need for conflict-resolution and how copywriters can use that unspoken need is very powerful. I\’ll try using it more.

Have a great day.

Brandon

I would have to say all of these tools and techniques are entirely universal and work across all cultures.

The best thing you can do is become aware of them, and begin watching for them in the work of master copywriters and storytellers. See how they are applied, and begin experimenting with them in your own copy.

Next week\’s article will have some real secrets for putting these methods to work fast.

When I sold diet programs for Nutri System, we were taught to mirror and match our clients. If we listened well, our clients told us exactly how to sell them. It worked like magic. My closing rate was 83.4%.
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As much as I enjoy your articles, I have to take exception to lumping the Bible stories in with the myths. Jesus was born, was crucified, and after His resurrection, more than 500 people saw Him alive again. I believe this is historic fact, not myth.

That said, I respect your right to believe as you wish. I just had to make mention of this, because we are talking about mirroring our prospects; and that sentence threw my concentration off track for awhile.

But great topic, and I too would like to know how many nested stories are enough.

Also, are readers tired of hearing \”more about that in a moment,\” or does that phrase still work?

Are there any sources you can recommend to learn more about
metaphor and analogy… creating them and typical meanings associated with them?

How many nested story\\\’s are too many in a piece?

Regarding the Caples headline
They Laughed When I Sat Down At The Piano — But When I Started To Play!

I wish the people who keep stealing it would also learn to read the rest of his ad and emulate that as well.
So many think it\\\’s just the headline that causes the sale.

Regardless, this article and the one prior are brilliant!