Comments on: Creating Buzz! http://www.makepeacetotalpackage.com/daniel-levis/creating-buzz.html Business-Building Secrets for Growth-Obsessed Companies Thu, 20 Nov 2008 17:13:11 +0000 http://wordpress.org/?v=2.3.3 By: David Grebow http://www.makepeacetotalpackage.com/daniel-levis/creating-buzz.html#comment-3952 David Grebow Sat, 14 Jun 2008 15:49:05 +0000 http://www.makepeacetotalpackage.com/daniel-levis/creating-buzz.html#comment-3952 Daniel: Nice post ... touched the tip o' the Big Iceberg. So if the rest of The Tribe hears me sell it in their own language, they listen and may be inclined to buy,  if the product or service was really liked by other members (testimonials) and if it helps cement my position in the tribe (especially if I'm a Newbie Member). You didn't really help me explain why one product or video or blog goes viral, but if you knew, I'm sure you wouldn't share, since it would make you the most powerful copywriter on the planet! You did help me wrap my arms around why we form up into tribes - tribes of all sorts - and why inside the tribe you need to speak their language, why tribes attack others and defend themselves, why tribes have their own buying and selling patterns. If people reading this are interested in finding out more I'd recommend they also take the time to read <em>Sway - The Irresistible pull of Irrational Behavior, </em>by Ori and Rom Brafman.<em> </em>It explains on a deeper level why we as individuals in a group make (or don't make) the irrational decision to do things - like buy something just because we read a long form direct mail piece. Filled with several more fascinating studies about how people go along to get along ... What you really did was reinforce my belief that if you want to writer Killer Copy with Real Bullets and Dead-On words-that sell, you need to go further afield than just reading about copywriting. You need to become a student of human behavior and really watch and listen when people buy, as well as read and highlight the related books - psychology, neuroscience, how to sell and more ... Still doesn't explain the viral phenomenon ... or How To Create Buzz. I'll keep looking for that and when I find it, I'll let you know. Daniel:

Nice post … touched the tip o’ the Big Iceberg.

So if the rest of The Tribe hears me sell it in their own language, they listen and may be inclined to buy,  if the product or service was really liked by other members (testimonials) and if it helps cement my position in the tribe (especially if I’m a Newbie Member).

You didn’t really help me explain why one product or video or blog goes viral, but if you knew, I’m sure you wouldn’t share, since it would make you the most powerful copywriter on the planet!

You did help me wrap my arms around why we form up into tribes - tribes of all sorts - and why inside the tribe you need to speak their language, why tribes attack others and defend themselves, why tribes have their own buying and selling patterns.

If people reading this are interested in finding out more I’d recommend they also take the time to read Sway - The Irresistible pull of Irrational Behavior, by Ori and Rom Brafman.

It explains on a deeper level why we as individuals in a group make (or don’t make) the irrational decision to do things - like buy something just because we read a long form direct mail piece. Filled with several more fascinating studies about how people go along to get along …

What you really did was reinforce my belief that if you want to writer Killer Copy with Real Bullets and Dead-On words-that sell, you need to go further afield than just reading about copywriting.

You need to become a student of human behavior and really watch and listen when people buy, as well as read and highlight the related books - psychology, neuroscience, how to sell and more …

Still doesn’t explain the viral phenomenon … or How To Create Buzz.

I’ll keep looking for that and when I find it, I’ll let you know.

]]> By: Michelle Kapty http://www.makepeacetotalpackage.com/daniel-levis/creating-buzz.html#comment-3914 Michelle Kapty Thu, 12 Jun 2008 02:57:22 +0000 http://www.makepeacetotalpackage.com/daniel-levis/creating-buzz.html#comment-3914 Nice job Daniel.  I couldn't have said this better myself especially since this is my focus with my company, "You’ve got to sell a social identity. <strong>Owning your product should help satisfy one of your prospect’s greatest human needs — the need to belong to something greater than themselves.</strong> The more meaningful the glue that creates this shared sense of belonging, the better. In other words, your business should stand for something. And be important enough, and interesting enough to get people talking … spreading the gospel.".... I try to live this idea out every single day.  I believe that even the smartest of them all has that need to belong and to be led just as much as anyone else.  After all we're only human.  Even business owners who go into another business as a customer, we too want and expect our needs to be met.  No one can be underestimated or taken advantage of in any way, or assumed to be "dummer", and once you hit that emotion trigger you'll be off and running.  Think of the customers needs and not your own first.  I try to imagine myself in their spot, looking from the outside in and asking myself "why" would this be the ultimate "product or service for me?  and if I don't have all positive answers for myself then something needs to be re-evaluated and adjusted till every question and objection is turned positve.  Only then is it ready for my clients. Nice job Daniel.  I couldn’t have said this better myself especially since this is my focus with my company, "You’ve got to sell a social identity. Owning your product should help satisfy one of your prospect’s greatest human needs — the need to belong to something greater than themselves. The more meaningful the glue that creates this shared sense of belonging, the better. In other words, your business should stand for something. And be important enough, and interesting enough to get people talking … spreading the gospel."….
I try to live this idea out every single day.  I believe that even the smartest of them all has that need to belong and to be led just as much as anyone else.  After all we’re only human.  Even business owners who go into another business as a customer, we too want and expect our needs to be met.  No one can be underestimated or taken advantage of in any way, or assumed to be "dummer", and once you hit that emotion trigger you’ll be off and running.  Think of the customers needs and not your own first. 
I try to imagine myself in their spot, looking from the outside in and asking myself "why" would this be the ultimate "product or service for me?  and if I don’t have all positive answers for myself then something needs to be re-evaluated and adjusted till every question and objection is turned positve.  Only then is it ready for my clients.

]]> By: Daniel Levis http://www.makepeacetotalpackage.com/daniel-levis/creating-buzz.html#comment-3905 Daniel Levis Wed, 11 Jun 2008 18:10:22 +0000 http://www.makepeacetotalpackage.com/daniel-levis/creating-buzz.html#comment-3905 Thanks guys ... Jason, in answer to your questions. About hammers. They may appear surprisingly intelligent when compared with some people. But I think it's a mistake to believe that only dumb people are highly influenced by the need to belong. Is it better to give people choices, or tell them what to do? As Jay Abraham is famous for saying, "people are silently begging to be led." The appearance of choice between this or that is good, but ultimately, your copy should take an emphatic stand. Tell them what to do. Cheers! Thanks guys …

Jason, in answer to your questions. About hammers. They may appear surprisingly intelligent when compared with some people. But I think it’s a mistake to believe that only dumb people are highly influenced by the need to belong.

Is it better to give people choices, or tell them what to do? As Jay Abraham is famous for saying, "people are silently begging to be led." The appearance of choice between this or that is good, but ultimately, your copy should take an emphatic stand. Tell them what to do.

Cheers!

]]> By: Brandon http://www.makepeacetotalpackage.com/daniel-levis/creating-buzz.html#comment-3903 Brandon Wed, 11 Jun 2008 17:21:10 +0000 http://www.makepeacetotalpackage.com/daniel-levis/creating-buzz.html#comment-3903 Hi Daniel, Excellent.  Once again you nailed it. I think your company "Selling To Human Nature" says it all. Keep up the good work. Brandon Hi Daniel,
Excellent.  Once again you nailed it.
I think your company "Selling To Human Nature" says it all.

Keep up the good work.

Brandon

]]> By: Scott http://www.makepeacetotalpackage.com/daniel-levis/creating-buzz.html#comment-3902 Scott Wed, 11 Jun 2008 16:31:04 +0000 http://www.makepeacetotalpackage.com/daniel-levis/creating-buzz.html#comment-3902 Hey Daniel,  I'm no pro copywriter (just a business owner who writes our copy). Your recent articles on storytelling and deep psychological triggers have been extremely helpful, even brilliant, in helping me shape some core messages and sales copy for our company.  Thanks for the great stuff! -Scott Hey Daniel,  I’m no pro copywriter (just a business owner who writes our copy). Your recent articles on storytelling and deep psychological triggers have been extremely helpful, even brilliant, in helping me shape some core messages and sales copy for our company.  Thanks for the great stuff!
-Scott

]]> By: Ron http://www.makepeacetotalpackage.com/daniel-levis/creating-buzz.html#comment-3898 Ron Wed, 11 Jun 2008 15:41:00 +0000 http://www.makepeacetotalpackage.com/daniel-levis/creating-buzz.html#comment-3898 Daniel, Excellent article, Daniel. Couple questions for you. Don't you think that people are basically dumber than hammers and need the social acceptance of belonging to a group (going along with the crowd or the herd, so to speak) in order to not feel ostracized from the rest? If such is the case, do they need to be told what to do rather than given a choice of what to do? I'd be interested in hearing your response. Keep up the great work! Ron Daniel,

Excellent article, Daniel. Couple questions for you.

Don’t you think that people are basically dumber than hammers and need the social acceptance of belonging to a group (going along with the crowd or the herd, so to speak) in order to not feel ostracized from the rest?

If such is the case, do they need to be told what to do rather than given a choice of what to do?

I’d be interested in hearing your response.

Keep up the great work!

Ron

]]> By: Bob Clarke http://www.makepeacetotalpackage.com/daniel-levis/creating-buzz.html#comment-3896 Bob Clarke Wed, 11 Jun 2008 15:12:00 +0000 http://www.makepeacetotalpackage.com/daniel-levis/creating-buzz.html#comment-3896 I didn't have time to finish the article Daniel ... but I had to! Like a big juicy bug connecting with the ivories of a smiling Harley nut, it was impossible to ignore. Now I've got work to do, a lot of work - thanks, Bob I didn’t have time to finish the article Daniel … but I had to!

Like a big juicy bug connecting with the ivories of a smiling Harley nut, it was impossible to ignore.

Now I’ve got work to do, a lot of work - thanks,

Bob

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