Comments on: How to Create Copy That Quickly Bonds Buyer to Seller Like Super Glue … http://www.makepeacetotalpackage.com/daniel-levis/how-to-create-copy-that-quickly-bonds-buyer-to-seller-like-super-glue.html Business-Building Secrets for Growth-Obsessed Companies Thu, 20 Nov 2008 15:06:00 +0000 http://wordpress.org/?v=2.3.3 By: Dave http://www.makepeacetotalpackage.com/daniel-levis/how-to-create-copy-that-quickly-bonds-buyer-to-seller-like-super-glue.html#comment-3655 Dave Wed, 04 Jun 2008 01:17:10 +0000 http://www.makepeacetotalpackage.com/daniel-levis/how-to-create-copy-that-quickly-bonds-buyer-to-seller-like-super-glue.html#comment-3655 Daniel, You are quite amazing! You never cease to impress. Your ideas are somewhat boundless. [You are one of the most gifted writers/marketers that I look up to.] Dave Daniel,
You are quite amazing! You never cease to impress. Your ideas are somewhat boundless.

[You are one of the most gifted writers/marketers that I look up to.]
Dave

]]> By: Howard Rosenberg http://www.makepeacetotalpackage.com/daniel-levis/how-to-create-copy-that-quickly-bonds-buyer-to-seller-like-super-glue.html#comment-3149 Howard Rosenberg Wed, 21 May 2008 19:38:19 +0000 http://www.makepeacetotalpackage.com/daniel-levis/how-to-create-copy-that-quickly-bonds-buyer-to-seller-like-super-glue.html#comment-3149 Daniel - This was a great article. Thank you. As always, you demonstrate your huge insight into human nature. I guess that's where your success starts from, eh? Howard P.S. - and anybody that quotes Joseph Cambell obviously knows what he's doing!! Daniel -
This was a great article.
Thank you.
As always, you demonstrate your huge insight into human nature.
I guess that’s where your success starts from, eh?
Howard
P.S. - and anybody that quotes Joseph Cambell obviously knows what he’s doing!!

]]> By: Daniel Levis http://www.makepeacetotalpackage.com/daniel-levis/how-to-create-copy-that-quickly-bonds-buyer-to-seller-like-super-glue.html#comment-3148 Daniel Levis Wed, 21 May 2008 17:56:48 +0000 http://www.makepeacetotalpackage.com/daniel-levis/how-to-create-copy-that-quickly-bonds-buyer-to-seller-like-super-glue.html#comment-3148 Fantastic example of a hero's journey Sarah... Thx for sharing! Fantastic example of a hero’s journey Sarah… Thx for sharing!

]]> By: Sarah Clachar http://www.makepeacetotalpackage.com/daniel-levis/how-to-create-copy-that-quickly-bonds-buyer-to-seller-like-super-glue.html#comment-3147 Sarah Clachar Wed, 21 May 2008 17:40:03 +0000 http://www.makepeacetotalpackage.com/daniel-levis/how-to-create-copy-that-quickly-bonds-buyer-to-seller-like-super-glue.html#comment-3147 Daniel, One of my clients manufactures a line of natural and organic skin care products geared towards children.  One of her most effective selling points is her account of her frustrating journey uncovering the source of her children's allergies and eczema.  Her frustration and horror at discovering that the very things she was using to protect her children - sun block, lotion, etc. - was making them sick spurred her to create something better.  One of the really key elements in this story is when she grapples with her sense of guilt for not giving her children the healthiest option and then turning that emotion into a crusader's anger and passion -  something so many parents can identify with. A picture of her children by her side with a short synopsis of this story is on every bottle she sells.  Her company is loved by its customers because not only does it produce great products but it creates a connection from one concerned parent to another - from the founder to her customers.   And she continues to work hard to communicate with her customers as one parent to another. When people hear her journey, it creates a sense of trust that her products have integrity and will genuinely help them.  It's a very powerful tool.  However, one caution: Make sure the story is genuine because the worst marketing nightmare is someone discovering you've hoodwinked them - that can very quickly, through blogs and other coverage, become a PR catastrophe.  Sarah Clachar health copywriter Daniel,

One of my clients manufactures a line of natural and organic skin care products geared towards children.  One of her most effective selling points is her account of her frustrating journey uncovering the source of her children’s allergies and eczema.  Her frustration and horror at discovering that the very things she was using to protect her children - sun block, lotion, etc. - was making them sick spurred her to create something better. 

One of the really key elements in this story is when she grapples with her sense of guilt for not giving her children the healthiest option and then turning that emotion into a crusader’s anger and passion -  something so many parents can identify with.

A picture of her children by her side with a short synopsis of this story is on every bottle she sells. 

Her company is loved by its customers because not only does it produce great products but it creates a connection from one concerned parent to another - from the founder to her customers.   And she continues to work hard to communicate with her customers as one parent to another.

When people hear her journey, it creates a sense of trust that her products have integrity and will genuinely help them.  It’s a very powerful tool.  However, one caution: Make sure the story is genuine because the worst marketing nightmare is someone discovering you’ve hoodwinked them - that can very quickly, through blogs and other coverage, become a PR catastrophe. 

Sarah Clachar
health copywriter

]]> By: Michael http://www.makepeacetotalpackage.com/daniel-levis/how-to-create-copy-that-quickly-bonds-buyer-to-seller-like-super-glue.html#comment-3146 Michael Wed, 21 May 2008 16:18:08 +0000 http://www.makepeacetotalpackage.com/daniel-levis/how-to-create-copy-that-quickly-bonds-buyer-to-seller-like-super-glue.html#comment-3146 Wow. This is real content, not just fluff. This is the second article by you on this site I must print and save as a checklist when writing copy. Wow. This is real content, not just fluff. This is the second article by you on this site I must print and save as a checklist when writing copy.

]]> By: CHUKS http://www.makepeacetotalpackage.com/daniel-levis/how-to-create-copy-that-quickly-bonds-buyer-to-seller-like-super-glue.html#comment-3144 CHUKS Wed, 21 May 2008 15:30:30 +0000 http://www.makepeacetotalpackage.com/daniel-levis/how-to-create-copy-that-quickly-bonds-buyer-to-seller-like-super-glue.html#comment-3144 brilliant aricle Daniel. Give me pointers on how to relate a story to a owning a luxury pen chuks Uwaechia Ceo Winston Dale <a href="http://www.winstondale.com/" rel="nofollow" target="_blank">www.winstondale.com</a> brilliant aricle Daniel. Give me pointers on how to relate a story to a owning a luxury pen

chuks Uwaechia
Ceo Winston Dale
http://www.winstondale.com

]]> By: Ken Varga http://www.makepeacetotalpackage.com/daniel-levis/how-to-create-copy-that-quickly-bonds-buyer-to-seller-like-super-glue.html#comment-3142 Ken Varga Wed, 21 May 2008 14:21:06 +0000 http://www.makepeacetotalpackage.com/daniel-levis/how-to-create-copy-that-quickly-bonds-buyer-to-seller-like-super-glue.html#comment-3142 Daniel,  Great article.  Whenever I do a seminar, I always mentioned to the audience, that they should always tell their story to the prospect on how it all happened to them. Ken Varga www.kenvarga.com <em>…helping businesses increase customer acquisition by up to 32.7% in as little as 3 to 6 months, and increase customer retention by up to 90%.</em> Daniel,  Great article.  Whenever I do a seminar, I always mentioned to the audience, that they should always tell their story to the prospect on how it all happened to them.

Ken Varga
http://www.kenvarga.com
…helping businesses increase customer acquisition by up to 32.7% in as little as 3 to 6 months, and increase customer retention by up to 90%.

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