Comments on: How to Promise Sweeter … Juicier … Doubly Delicious Benefits … http://www.makepeacetotalpackage.com/daniel-levis/how-to-promise-sweeter-juicier-doubly-delicious-benefits.html Business-Building Secrets for Growth-Obsessed Companies Thu, 28 Aug 2008 13:03:18 +0000 http://wordpress.org/?v=2.3.3 By: SteveN http://www.makepeacetotalpackage.com/daniel-levis/how-to-promise-sweeter-juicier-doubly-delicious-benefits.html#comment-3073 SteveN Mon, 19 May 2008 00:39:19 +0000 http://www.makepeacetotalpackage.com/daniel-levis/how-to-promise-sweeter-juicier-doubly-delicious-benefits.html#comment-3073 Gentlemen and Ladies,   I've been introduced to your site today and feel as though I've entered a greater school of wisdom in writing persuasive copy than any previously glimpsed. I shall endeavour to invest wisely in your products -- and write with a voice that sounds more like we're standing on the street waiting for a bus to rescue us from the blistering cold.  Giggling with Thanks! SteveN PS. I would be so thankful for anyone's critique about my website, SteveNewdell.com Gentlemen and Ladies,

  I’ve been introduced to your site today and feel as though I’ve entered a greater school of wisdom in writing persuasive copy than any previously glimpsed. I shall endeavour to invest wisely in your products – and write with a voice that sounds more like we’re standing on the street waiting for a bus to rescue us from the blistering cold.  Giggling with Thanks!

SteveN

PS. I would be so thankful for anyone’s critique about my website, SteveNewdell.com

]]> By: Sarah Clachar http://www.makepeacetotalpackage.com/daniel-levis/how-to-promise-sweeter-juicier-doubly-delicious-benefits.html#comment-3008 Sarah Clachar Fri, 16 May 2008 15:09:15 +0000 http://www.makepeacetotalpackage.com/daniel-levis/how-to-promise-sweeter-juicier-doubly-delicious-benefits.html#comment-3008 Daniel, Great tips.  It's one thing to present a clear, fleshed out image of what you're promising - it's another thing to make it sparkle, leap out and grab your prospect by contrasting it to the alternative reality.  And as Clayton has successfully done in his promotions, contrasting the price of the product to the value you're getting by comparing, for example, the price of surgery with the price of a product that can help you avoid surgery through maintaining good health, is extremely effective.  And then compare that price to the cost of something people are used to paying for each day that seems trivial - a paper, a bagel, etc.  And you again put the price in context and make it seem light as a feather, not as heavy as a brick. Sarah Clacharhealth copywriter Daniel,
Great tips.  It’s one thing to present a clear, fleshed out image of what you’re promising - it’s another thing to make it sparkle, leap out and grab your prospect by contrasting it to the alternative reality. 
And as Clayton has successfully done in his promotions, contrasting the price of the product to the value you’re getting by comparing, for example, the price of surgery with the price of a product that can help you avoid surgery through maintaining good health, is extremely effective. 
And then compare that price to the cost of something people are used to paying for each day that seems trivial - a paper, a bagel, etc.  And you again put the price in context and make it seem light as a feather, not as heavy as a brick.
Sarah Clacharhealth copywriter

]]> By: Ken Varga http://www.makepeacetotalpackage.com/daniel-levis/how-to-promise-sweeter-juicier-doubly-delicious-benefits.html#comment-3002 Ken Varga Fri, 16 May 2008 14:25:24 +0000 http://www.makepeacetotalpackage.com/daniel-levis/how-to-promise-sweeter-juicier-doubly-delicious-benefits.html#comment-3002 Dan,  It's all about benefits.  Every customer asks themselves, "What's in it for me." Ken <a href="http://www.kenvarga.com/" rel="nofollow" target="_blank">www.kenvarga.com</a> Dan,  It’s all about benefits.  Every customer asks themselves, "What’s in it for me."

Ken
http://www.kenvarga.com

]]> By: Captain Punctuation http://www.makepeacetotalpackage.com/daniel-levis/how-to-promise-sweeter-juicier-doubly-delicious-benefits.html#comment-2961 Captain Punctuation Thu, 15 May 2008 02:34:11 +0000 http://www.makepeacetotalpackage.com/daniel-levis/how-to-promise-sweeter-juicier-doubly-delicious-benefits.html#comment-2961 Daniel, brilliant as always,  my good man. Therefore it pains me to mention that the proper usage is "teeming" aka "abounding or swarming with something".   Unfortunately this minor misstep completely unsuspended my disbelief, immediately snapping me back to the sobering misfortune that is Captain Punctuation's reality. Daniel, brilliant as always,  my good man.

Therefore it pains me to mention that the proper usage is "teeming" aka "abounding or swarming with something".   Unfortunately this minor misstep completely unsuspended my disbelief, immediately snapping me back to the sobering misfortune that is Captain Punctuation’s reality.

]]> By: Phil Spinelli http://www.makepeacetotalpackage.com/daniel-levis/how-to-promise-sweeter-juicier-doubly-delicious-benefits.html#comment-2945 Phil Spinelli Wed, 14 May 2008 18:18:38 +0000 http://www.makepeacetotalpackage.com/daniel-levis/how-to-promise-sweeter-juicier-doubly-delicious-benefits.html#comment-2945 And contrast and comparison intermix with problem, agitate and solve. A great selling formula. thanks And contrast and comparison intermix with
problem, agitate and solve. A great selling formula.

thanks

]]> By: RAY EDWARDS http://www.makepeacetotalpackage.com/daniel-levis/how-to-promise-sweeter-juicier-doubly-delicious-benefits.html#comment-2943 RAY EDWARDS Wed, 14 May 2008 16:03:29 +0000 http://www.makepeacetotalpackage.com/daniel-levis/how-to-promise-sweeter-juicier-doubly-delicious-benefits.html#comment-2943 The reason why BEFORE and AFTER pictures and copy sctructure works so well. Great article. The reason why BEFORE and AFTER pictures and copy sctructure works so well.

Great article.

]]> By: Glen Kohlenberg http://www.makepeacetotalpackage.com/daniel-levis/how-to-promise-sweeter-juicier-doubly-delicious-benefits.html#comment-2942 Glen Kohlenberg Wed, 14 May 2008 15:25:45 +0000 http://www.makepeacetotalpackage.com/daniel-levis/how-to-promise-sweeter-juicier-doubly-delicious-benefits.html#comment-2942 Thank you Daniel perfect timing for an ad I am writing for a seamless gutter company. Man you opened my eyes to something beautiful. Thanks again Thank you Daniel perfect timing for an ad I am writing for a seamless gutter company. Man you opened my eyes to something beautiful. Thanks again

]]> By: Jay Estis http://www.makepeacetotalpackage.com/daniel-levis/how-to-promise-sweeter-juicier-doubly-delicious-benefits.html#comment-2941 Jay Estis Wed, 14 May 2008 14:52:25 +0000 http://www.makepeacetotalpackage.com/daniel-levis/how-to-promise-sweeter-juicier-doubly-delicious-benefits.html#comment-2941 Daniel, By far one of the best lessons on copy I have read in quite some time! That's the type of useful information I need to sharpen my pen. Thanks! Daniel,

By far one of the best lessons on copy I have read in quite some time! That’s the type of useful information I need to sharpen my pen.

Thanks!

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