Posted by: Daniel Levis
October 11, 2006
Issue WMA #19

Attract A Lusty Swarm of
RED HOT Prospects To Your Website
For Pennies a Click!

In this special interview issue:

• Do you make these mistakes in Google pay per click? How to avoid the three biggest profit killers …
• What kinds of products and services sell best with PPC?
• When should you go for the sale, and when should you go for the lead with Google Adwords traffic?
• A little known way to get dirt-cheap Adwords clicks that convert like crazy!
• How to get up and running on Adwords and making money FAST …
• And more!

Dear Web Business Builder,

Do those quirky little Google ads you see all over the Net still work?

You better believe it!

But there are plenty of pitfalls to be aware of before wading in with both feet … and if you’re already swimming, more than a few tricks that can make your money go farther …

That’s why I’ve invited my good friend and Google Adwords guru Perry Marshall to join me today.

If you want more qualified prospects reading the copy on your website – and you want to convert those cold prospects into buyers profitably – then listen in …

––––

Daniel: Hi, Perry. Thanks for stopping by. You know I hadn’t touched my Google pay per click campaigns for a long time. And I noticed my response rates were dropping. So I went through your definitive guide to Google Adwords and in just a half hour or so I was able to make some changes that really brought the numbers back strong.

So I was really impressed with the value I got from your guide. And that’s why I’m very happy to have you on today. Because I think a lot of our subscribers have a similar interest. Welcome.

Perry: Hey, it’s good to be here.

Daniel: You’ve built a tremendous reputation in my book as far as being the Google ad words pay per click expert. And as I understand you were one of the first marketers to start using their system when it was first introduced. Why don’t you start by telling us a little bit about those early days?

Perry: Well, Google started Adwords in roughly March of 02, something like that. And they had another advertising program before that but it was all pay per impression.

And they started this pay per click thing and right at that time I’d become familiar with the Overture system. And I thought, “Well, you know I don’t search for stuff on Yahoo or MSN or whatever. I search for stuff on Google. So Google’s got an advertising system. I’m going to go figure that out.”

Back then everybody was talking about Overture. But I thought the Google thing looked interesting. So I started using it. And I made the same mistakes everybody makes. Like for example I didn’t realize how completely contextual the value and the meaning of any particular keyword actually is. And I made some pretty dumb mistakes.

For example I was selling a product that helped people sell without calling customers on the phone, so avoiding telemarketing. So I bid on words like, “telemarketing.”

It took me a little while to realize that most of the people searching for telemarketing were people who’d just gotten a call from a telemarketer and were trying to get rid of them. So they were clicking to my site and they’re getting information about how to not do anymore telemarketing for your business and how to use other kinds of marketing instead. Well, you know what? Those people couldn’t care less about that, right?

And so what I discovered is that first of all, from one keyword to another, to another, to another there are huge differences in what that means to people and whether they’re inclined to buy your stuff or not. And that you really have to take a step back and think very carefully about where people’s heads are at and what things search terms really mean to people. Because basically it’s like the English language is up for sale. And language is kind of a complicated thing.

It’s not mechanical, yet you’re building this mechanical process around language. But for the person that’s actually searching, you know they don’t think mechanically. So there needs to be a human element.

That's the sort of mistakes people make. People just throw mud against the wall and they don’t really think about what they’re doing. And this has gotten to be where it’s a science.

And it’s very competitive too. It wasn’t so competitive back then. Matter of fact, back then it was like the Wild West and you could buy all kinds of keyword for 10 or 20 or 30 cents. And it was like, “Wow, this is amazing.” But people started to catch on. And now if you’re going to do it you better sharpen your pencil.

Daniel: What are some of the most costly mistakes you see people making with Adwords?

Perry: I’ll just rattle three right off the top. The biggest one is they dump too many keywords together in one place and try to make it work with a single ad.

So somebody has a store that sells paint supplies or something like that. So they bid on Sherwin Williams and white paint and blue paint and paintbrushes. And they write an ad that says, you know, “Come to our store for the best buys.” And people click on the ad and they go to the home page.

Well that is like a recipe for disaster. First of all if you’re bidding on white paint you should have an ad for white paint. If you’re bidding on red paint or olive paint or whatever, avocado paint or whatever color you want, you need an ad that reflects that back to the user. So when they see the ad they go, “Yeah, that’s exactly what I’m looking for.” And then when they click on the ad it needs to go to web pages about that same exact thing.

You don’t ever want to make people go hunting and searching and poking around your website so they can find what your ad was promising them. You need to do all that work for them. So, you know you could have a thousand keywords and a hundred different ads and 50 different pages on your site where people land because you’re trying to get people from impulse to purchase as fast as possible. I mean that’s the game. It’s like you’re in the game of delivering instant gratification really.

So, I mean those are the biggest mistakes they make. And then some secondary mistakes are: people don’t treat their “search” and “content” traffic separately, so all their Adwords traffic is lumped together. And that sometimes can be a big mistake. So those are the big ones.

Daniel: You’re talking about when you open up your ad words console, where you have your search traffic that comes directly from google and then directly below it you have your content column, which is traffic from google’s search partner sites, is that what you’re referring to?

Perry: Yeah. And Google doesn’t make it very easy to separate those. But in the control panel you can turn off content or you can turn off search. And really, if you want to do it right you should build separate campaigns. You should have one for content and one for search and you should bid separately and track sales separately. Because it’s really very different kinds of traffic that you’re mixing together. And you should probably bid different prices on it.

So a person goes from impulse to searching to clicking on your ad, to coming to your website, to buying. You know we have to understand that whole process from beginning to end. And when you understand that and you really know what your customers are thinking, you can beat everybody in your market.

And you can be the top player in your game. And there are millions of niches on the Internet. So it’s not like there aren’t enough places to go play. But you don’t just make assumptions. You’ve got to test things and watch things and see what people actually do.

Daniel: So in other words you can afford to pay more?

Perry: Yeah. If you do that right you can afford to pay more. And your goal, your mission should you chose to accept it, is to get yourself into a position where you can afford to pay more than anybody else in your market. That’s your real goal. And that’s what you should strive to do. And once you get to that position, I mean that’s where all the money’s made.

I mean we can talk about anything you want to. We can talk about real estate. We can talk about soft drinks. We can talk about insurance. Any field there’s like two, three, or four players that get almost all of the business and then the scraps go to everybody else. And in every case, the big player in some way or another is the person who’s able to pay the most to get a customer compared to everybody else.

I mean the reason that Coke is more popular than Pepsi is because restaurants and stores and everybody else that sells Coke end up making a little bit more money selling Coke than they do selling Pepsi. And it might only be, you know 5 percent more money but that translates into maybe a 30 percent bigger market share for Coke or 20 percent or something a lot bigger than that 5 percent.

And that’s the way the world works. And so when you have that working for you in a niche market on the Internet, then you can become the Coca-Cola of your market.

Daniel: We talked a little bit about the different types of Google ads. We have the Google generated ads, and then we also have the content generated ads which come from partner sites, are there any other options?

Perry: Well, there’s actually three. There’s Google. And then there’s what’s known as content: other search engines like Earthlink and Netscape and AOL and even things like Amazon.

Amazon is a Google content search because when you type in Formula One racing on Amazon and you find a Formula One racing book and you click on that to look at the book and it’s got all this information on the book, and somewhere down in the middle of that page you’ll usually see three Google ads. And those Google ads have something to do with Formula One racing.

And those are triggered by search.

Daniel: Are those Adsense sites?

Perry: Not a search engine but an actual source of content that’s generating revenue with ad sense. Google goes to that site and it says, “I think this site has something to do with flowers.” So it’ll put ads about flowers on it. And Google’s system will actually watch what happens and it’ll try different ads and it’ll put ads there that seem to get clicked on a lot. And basically make money for the site and for Google. And those are the ads that you’ll see there.

They’ve got about 40 patents related to how that match is made. It’s very sophisticated.

Daniel: I've been experimenting with another option that to me looks very similar to a banner ad where you pay by impression, where you basically bid your way on to specific sites. What’s that called?

Perry: That’s called site targeting.

Daniel: Right.

Perry: And site targeting is where instead of using keywords and letting Google decide where they show your ads, you decide where your ads are shown. And so you can go into a little menu and you can say, “Well, I sell paint supplies.” So you type in paint supplies and they’ll give you a list of a whole bunch of websites that have Google ads running on them that are paint related.

And they’ll give you big lists. And you can check or uncheck the different sites in the list. And you say, instead of saying how much you’re willing to pay per click, you say how much you’re willing to pay per thousand impressions.

So maybe you pay 25 cents for a thousand impressions. Or maybe you pay a dollar for a thousand impressions. Or $2.00 or whatever. But you’re paying basically every time your ad is served up on that site. You’re not paying for the click. And it potentially shows on all the pages on that website. Rather than just showing on pages that Google thinks is related.

So it’s just a different way of slicing things. And site targeting is not really used by very many people. It can be a really profitable approach if you do it correctly. It can be a way of getting cheap traffic that you couldn’t get some other way. Or getting really high quality customers you couldn’t get other ways. I mean you have to think about it for a second. Some of the best traffic on the Internet for you might not be people searching on Google; it might be people who are visiting some other website.

An example I like to use is let’s say you had something that was for Buddhists, ok. Well, you can bid on a keyword like “Buddhism” on Google, but you wouldn’t get Buddhists.

Daniel: Students you’d get.

Perry: You’d get people like doing research for their high school paper or something, right?

Daniel: Right.

Perry: They’re not Buddhists. You don’t want those people. But, you know people who go to the Dali Lama blog or something – I don’t know if there is one – but, you know if there was that’d be a great place to get those people. Because they have places where they hang out. And so site targeting is a way to get people where they hang out.

Daniel: I’ve had good success with it, but you have to find sites that work. There are sites that I haven’t’ been able to get to work. But on those that I’ve been able to get to work I find the conversion is even better than search.

Some of my customers do a lot of banner advertising. I try to talk them into using this site-targeting thing instead because part of the psychology of a Google ad is that it’s showing up because you’ve searched on a keyword. That’s the association you make when you see it. It doesn’t look as blatantly commercial or intrusive as a banner ad.

Perry: Oh, right. In the glory days of the early Internet everybody thought banner ads were the thing that was going to pay. And what pay per click proved was that if people are in a certain context, keyword search was the thing that converted most effectively.>

Having said that I find that banner ads get much higher click through rates than Google text ads and now you can have banner ads on Google too. And those banners will get sometimes two times, five times, ten times the click through rate than the text ads do.

Daniel: Now where do they show up? I don’t remember seeing them.

Perry: Well, you see them around the Internet, but you don’t know they’re served by Google necessarily.>

Daniel: I see.

Perry: But where in your ad words account it says: create a new ad you can create a text ad or an image ad, which is their lingo for banner ad.

Daniel: So that’s what that is.

Perry: That’s what that is. And those image ads are standard banner ad sizes. And those get served. Now if you’re doing site targeting, you’re paying per impression. You’re not paying per click. So that means if the ad doesn’t get clicked on it’s very expensive.

If the ad does get clicked on then maybe it’s cheap. If the ad is at the top of the site, front and center and people see it and it’s prominent, then it’s cheap clicks for you. If they run the ads at the bottom of a big long page and nobody ever even scrolls down to see it, you’re paying for that impression even though nobody ever saw it. And so that’s very bad for you.

So if you’re paying per impression, click through rate matters. When you’re paying per click, click through rate matters too because Google built that into their formula.

So banner ads combined with site targeting can be very effective because if you have a banner ad it gives you more choices. You can still put text on it. But you could put colors, you could put pictures, whatever. So you might be able to use banner ads combined with site targeting to get very cheap traffic.

I use the same strategy to sell my Google course, I‘ve got a free five-day course called

“Five Days to Success with Google Ad Words”and I give people some really good information. And I earn trust and then later, a lot of people buy my book, The Definitive Guide. And it’s because I earned the trust first. And that works better. It works about twice as well actually, in my case.

Now there’s kind of a middle category where sometimes you’re not sure. I’ll give you a couple of examples. One example was a physical product that you would buy at a health store and it was a question of whether it was better to just go for the upfront sale or if we should collect an opt-in and teach people about how to use this product and which products are the best and what to look out for and everything.

And in that case the opt-in did not work as well. It didn’t work as well because it turned out people knew they wanted this health product and they preferred to just go on the site and buy it. But I think the biggest thing to consider is whether what you’re doing is a transactional sale or a relationship sale?

Daniel: Yeah, we’ve had some interesting experiments selling newsletters. What we found was that our sales conversion was almost as high as our opt-in conversion.

And the decision between: “Do we go for collecting the name before we show them the page that sells the newsletter… Or do we take them right to the page and just forget about collecting the name… Or do we try and do both?” wasn’t an easy one. It was a really tough answer to pin down and I don’t think there’s any real way to know for sure without testing in every single case.

Perry: Yeah, there’s definitely middle ground. And you really have to figure out what are the steps that people go through when they buy something like this. I mean that’s the real question. Do they have to think about? And is this something that takes five minutes? Five hours? Five days? Five weeks? I mean there are some things where it’s a total impulse purchase or there’s maybe no more than a half an hour of thought that goes into.

And some things it takes months and months to earn the trust. So if it’s a short thing then, you know sell it. If it’s a long thing then build the relationship.

Daniel: Absolutely. Is Google still rewarding advertisers with better click through rates by moving their ads up the page?

Perry: Yes. They do. But now, and if anybody’s not clear on this, Google’s traditional formula has been that if I’m paying a buck a click and I’m getting 1 percent of the people to click on my ad then if you write a better ad that gets 2 percent, then you only have to pay 50 cents to be in the same position.

So you could either bid more money or you can write a better ad. It’s your choice. So that’s been the traditional approach that Google’s had with this.

Now they still have that in place. It still basically works that way but it’s a much more complex formula now. It’s called a quality score. And the quality score has to do with how well their robot thinks your keyword matches your ad. It has to do with what they think about your site and your landing page.

Daniel: So it’s no longer solely objective, now it’s becoming subjective?

Perry: Well, it’s objective but it’s complicated and they don’t tell you what the formula is. In fact the people you deal with at Google couldn’t tell you what the formula is even if they wanted to because they don’t know. That’s why when your ad gets disabled and you ask them why, they usually give you some kind of not very straightforward answer.

Nobody’s telling them either. Google has this very, very complicated algorithm. Some parts of the algorithm are not even defined by a person. They’re dynamically defined by the situation and a whole bunch of arcane computations. And it’s to Google’s advantage to not tell people too much about how the system works.

Daniel: When I was talking about going into my account after not looking at it for months, one of the things I noticed was a big banner at the top saying certain keywords have been disabled because you need to increase the bid. And then I went down the list and it said, “Raise your bid to – I think it was 13 cents – or improve the quality.” Well, I didn’t know what ‘improve the quality’ meant, so I just raised the bid to 13 cents.

Perry: Right. Well Google’s mission is to be the greatest search engine in the world and all that, but they also want to make tons and tons of money. And it’s other people’s job to tell you how to really play the game. I mean Google doesn’t send me checks except for my Adsense checks, which isn’t really a big deal.

They don’t send me thank you notes. They don’t send me Christmas cards. They don’t buy me French cuisine. I am sure that I have helped them make hundreds of millions of dollars. But, you know they don’t thank me for any of that.

I get paid by my customers and coaching students who want to know how this stuff works and how they can optimize their campaigns. What I’ve found for the most part is that if you are using good, sound direct marketing skills in their system, knowing Google’s exact formula isn’t really terribly important. But they’ve definitely changed some things. They have ideas about what they want your website to be like. And they’re getting stiffer about how you do things.

Daniel: I know that you’ve been a real critic of other pay per click systems and the impression that I got from following you over the last couple of years - and I could be wrong about this - but it seemed that you never recommended using any of the other search engines. Is that still the case or are there some alternatives?

Perry: Well, I do recommend that you use other search engines. And more so now than ever. But first of all, you know I think Overture’s system – which is now Yahoo’s search marketing - is really difficult to use. It’s clunky. They’re supposed to be replacing it, maybe six months from now with this totally new thing they’ve developed. But I think you should get traffic anywhere you can get it profitably. Ok.

But you know, Google did such a better job of putting their advertising system together than Overture did. It’s light years better. Now Overture was literally the first pay-per-click company on the planet. They were the first company to ever do this. They were a pioneer in the field. And hey, you know they built up this company and sold it to Yahoo for billions of dollars. I mean you can’t possibly criticize them for that.

But, this was like pay per click 1.0. Where you have to write an ad for every single keyword and it has to be manually reviewed. And it takes three days and their staff is bureaucratic and it’s a big pain.

Well that’s pay per click 1.0. And Yahoo is still running that system. Well Google was 2.0. It was so much better in so many ways. And for me personally – I can always find an unexploited opportunity on Google in some other market faster than I can exploit a known thing on Overture. Or I could have an affiliate do it for me. Or I could have somebody else do it for me. So that’s what I’ve always found.

But, you know Google has so much control of the Internet and they are such a big player, they need all the competition they can get. And until their competition gets its act together I think it’s going to be hard for some Google advertisers to get what they want out of it.

So I hope that Yahoo changes their system over to the new one as soon as possible. And MSN is starting to get their act together. It only has maybe 10 percent as much traffic available as what Google has. But that is something. And the people that are using it are reporting good results. I mean we’re using it and we’re getting some results out of it.

Daniel: Is it user friendly like Google though?

Perry: It’s not as user friendly but it’s better than Yahoo. And they have some interesting tools. They have a section in their tools that tell you demographic trends and there’s a really interesting tool in there where you can find out when people search for a phrase what the most common phrases they search for immediately before that and immediately after that.

Daniel: Now that’s interesting.

Perry: Oh, it’s very interesting. Now it doesn’t really work on phrases that don’t get a lot of traffic. It only works on high traffic phrases. But you could go in there and you could type in mortgage rate or something and it’ll tell you something like, 20 percent of the people that typed in “mortgage rate” did so just before they typed in “mortgage house”. Or, 40 percent after they typed in “mortgage rate” typed in “mortgage refinance” or something.

Daniel: Right. That’s good. Or a certain percentage of people that typed in “hard drive crash” typed in “data recovery” just five minutes later.

Perry: Exactly. And you begin to see how people actually think. And to a lot of people it never occurs to them that when somebody’s researching something there’s a whole series of steps they go through to get oriented before they feel like they know enough to actually make any decisions.

Daniel: Absolutely. And you talk to them differently in your copy. You talk to somebody that’s, you know oblivious to the solution very differently than you do to somebody who’s actively looking for the solution.

Perry: Right. There’s an almost infinite depth to how far into this you could go if you wanted to. Now, of course most people aren’t in the business of advising people about this every day so you don’t have to be an astrogenuius about every little thing.

But it does help to use some of these tools and see how people behave. And it’s really fascinating. It’s like you’re inside the mind of people. Seeing what they’re thinking, what they’re doing. And it’s fascinating.

Daniel: Well that’s really what it’s all about. If you can speak to people’s true needs, you’re golden. What are some of the strategies that you employ to increase the ROI that your clients get from their investments in Google Adwords? I know that’s a big, big question but maybe two or three examples.

Perry: Well the most basic answer to that question is continuous improvement. Let’s go back to when I talked about figuring out what’s going on with your customer from the very first impulse to when they actually buy.

When you first get started you’re going to start with a guess about what that is, right? You’re going to guess what keyword they type in. You’re going to guess what kind of ad they would want to see and want to click on.

You’re going to guess what kind of pages they want to land on. You’re going to guess what kind of offer they’ll buy. You’re going to guess how much they want to pay for it. Right? You’re guessing all that stuff.

Well, ok, so you do it. You set it all up and you start guessing. Well, normally what you’re going to get is I don’t know maybe 30 percent of your money back. That’s what happens to most people in the beginning. They spend $300.00 to get a $100.00 customer.

Daniel: Right.

Perry: And they go, “Uh, this kind of sucks.” But then you start improving things. Ok. You improve the click through rates on your ads. And at least in theory if you could double your click through rate you could get the same amount of traffic for half the price.

So now your hundred dollar customer costs $150.00. Well, we’re getting warmer, right? And then you improve your landing page. Maybe there are certain pictures or illustrations that they really needed to see before they were convinced that this did what it was supposed to do. Or you change a headline or something like that. Well now you get your hundred-dollar customer for a hundred dollars.

And then you make some adjustments in your pricing or you improve the order page or maybe your shopping cart had people bailing out and you figured out why they were bailing out of your shopping cart or abandoning it. And now you’re getting that hundred-dollar customer for $75.00.

And then you figure out that you could get 20 percent of the people who bought a shirt to buy a tie too and your hundred-dollar customer becomes a hundred and thirty dollar customer. So you’ve gone from losing money 3 to 1 to making money 130 to 75 or something like that, right?

And that’s how you do it. Your sales process can get better and better and better all the time. It can get better every week or every two weeks or every month or however often you’re able to run new tests and get enough people through to get an answer.

Daniel: Ancient Japanese secret of Kaizen.

Perry: That’s right. Kaizen. That’s the Japanese word for continuous improvement. And that’s really what this is all about. And I realize not everybody listening to this is a techie, but there are people in this world who are using things like Total Quality Management and Six Sigma and all this kind of stuff from manufacturing and quality control and they’re applying this to marketing and sales to make the numbers that I’m talking about get better and better and better and better.

And even if you’re not doing all the nitty-gritty of those things, if you understand the concepts and you make it a little better, a little better, a little better and you’re constantly patching up the holes little by little by little, eventually you get so far ahead of your competitors that they just can’t catch up to you. And that’s the game.

Daniel: Suppose some of our listeners want to shortcut the learning curve and perhaps do a little better than little by little by little, and set up profitable ad words campaigns with a minimum of frustration and losses, what can they do?

Perry: Well, I’ve got a few things that they can do. First of all if you go to perrymarshall.com right up front and center you’ll see how you can get my free five-day course. And that will walk you through the most important concepts that you need to know about setting up your campaigns and getting started. And that’s free.

When you do that you will get information on my Definitive Guide to Google Adwords and there are a few versions of that. You can read about it and pick the version that you want. It’s more than 200 pages, but it’s got a really handy 12-page fast start guide that just gets you started. It gets you started right so that you don’t screw up what you’re doing.

And, you know this is really important because if you set up a Google account right versus setting it up wrong, it’s the difference between: do you want to pay a buck a click or do you want to pay 25 cents a click? You could pay a buck. You could pay 25 cents. It’s all a matter of how well you do it. If you do it correctly you’ll pay the lesser price. If you don’t do it correctly you’ll pay what I call a stupid tax.

Now there’s even another option that you have. You can have Google set it up for you. Now I have a customer that did that. Google has this deal where they set up your account for 300 bucks. They’ve got another deal that’s a thousand bucks if you want a little more sophistication. But they’ll set up your account for you and then give you a credit towards traffic.

Well, one of my customers paid the thousand dollars to have Google set up this campaign for him and what he got was a very mediocre campaign. It didn’t even have multiple ads testing against each other. And he was in a market where if you’re doing it right you pay 25 cents a click. They set his visit to $5.00 a click. That’s what they did for him for a thousand bucks.

Daniel: That’s like having the wolf guarding the henhouse.

Perry: Yeah. It’s like having the German Shepherds protecting the ham sandwiches, you know. It’s ridiculous. But that’s what they got. For my Definitive Guide there’s a $49.00 version, and there’s a $97.00 version. My contention is if you’re going to buy a serious amount of Google traffic that book’s probably going to pay for itself at least every week.

Daniel: No question.

Perry: And I’ve got another offer I want to mention. I’ve got this thing called Renaissance Club. And Renaissance Club is a monthly membership where I send out a monthly newsletter. I do interviews with hot people in the marketing space. That goes out every month.

Members get access to special things that we do, special things for members. They get critique coupons so I can look at their website or their Google campaigns and give them my feedback on how well they’re doing.

And basically I give away $640.00 of stuff for $29.95. What I’m betting is that after you’ve gotten one or two of my newsletters that you’ll stay on. And most people do. And so basically you get $600.00 of stuff for 30 bucks. And that’s on my perrymarshall.com.That’s right there on my website too. I call it my bribe offer. I think I can bribe you to try this thing out. And you get my Definitive Guide to Google Ad Words as part of doing this. So it’s kind of a can’t lose situation.

Daniel: Did you hear that guys, Perry’s trying to bribe you until your knees go weak?

Perry: Yeah. Until they wobble. And people can cancel at any time. If they get the first packet of stuff and they don’t like it they can just say: “Cancel this. I’ll just keep my stuff”, and that’s fine too. But I think you’ll want to stay on. But in any case it’s better than giving your money to Google. Cause they don’t need it, right?

Daniel: Right. Not at all.

Perry: They’ve got all they need. And there are plenty of people paying stupid taxes. They don’t need one more.

Daniel: Well I certainly recommend anybody working with Google Adwords, heed your advice, and get on the bus. Thanks very much Perry for stopping by this afternoon.

Perry: Thanks for having me.

Until next time, Good Selling!

Daniel Levis
Editor, The Web Marketing Advisor
THE TOTAL PACKAGE

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