Comments on: What I Learned From Working With Ted Nicholas This Week… http://www.makepeacetotalpackage.com/daniel-levis/learning-from-ted-nicholas.html Business-Building Secrets for Growth-Obsessed Companies Mon, 22 Mar 2010 04:03:38 +0000 http://wordpress.org/?v=2.7 hourly 1 By: wpfzuqhx http://www.makepeacetotalpackage.com/daniel-levis/learning-from-ted-nicholas.html/comment-page-1/#comment-1044 wpfzuqhx Thu, 03 Jan 2008 18:52:21 +0000 http://teammakepeace.com/daniel-levis/learning-from-ted-nicholas.html#comment-1044 [URL=http://uhhqkvfy.com]ggjwkwkr[/URL] duemjqmi http://mpuvahtt.com psrskupb ccbjhime bnpekulk [URL=http://uhhqkvfy.com]ggjwkwkr[/URL] duemjqmi http://mpuvahtt.com psrskupb ccbjhime bnpekulk

]]> By: Daniel Levis http://www.makepeacetotalpackage.com/daniel-levis/learning-from-ted-nicholas.html/comment-page-1/#comment-939 Daniel Levis Wed, 12 Dec 2007 22:58:46 +0000 http://teammakepeace.com/daniel-levis/learning-from-ted-nicholas.html#comment-939 Yes Rob, I see where you\\\'re coming from. I asked Ted this very question, and he said that with other ads he had done very well selling \\\"prevention\\\". For example, \\\"What will you do when your personal assets are siezed to satisfy a judgement against your corporation?\\\" was a huge winner. Cheers! Yes Rob, I see where you\\\’re coming from. I asked Ted this very question, and he said that with other ads he had done very well selling \\\”prevention\\\”. For example, \\\”What will you do when your personal assets are siezed to satisfy a judgement against your corporation?\\\” was a huge winner.

Cheers!

]]> By: Online Copywriter Andrew Cavan http://www.makepeacetotalpackage.com/daniel-levis/learning-from-ted-nicholas.html/comment-page-1/#comment-938 Online Copywriter Andrew Cavan Wed, 12 Dec 2007 18:11:35 +0000 http://teammakepeace.com/daniel-levis/learning-from-ted-nicholas.html#comment-938 I guess no one is going to take me up on that $10,000 bet over which as was the winner then. This was a great teleseminar Daniel. Kindest regards, Andrew Cavanagh I guess no one is going to take me up on that $10,000 bet over which as was the winner then.

This was a great teleseminar Daniel.

Kindest regards,
Andrew Cavanagh

]]> By: Rob Palmer http://www.makepeacetotalpackage.com/daniel-levis/learning-from-ted-nicholas.html/comment-page-1/#comment-937 Rob Palmer Wed, 12 Dec 2007 17:07:42 +0000 http://teammakepeace.com/daniel-levis/learning-from-ted-nicholas.html#comment-937 Great stuff...full of insights. But I think there is another very important reason why ad No.1 outpulled No.2 No.2 is themed around the risk of losing your assets. Something we should all be concerned about certainly, but not exactly on the top of most people\'s minds every day. It\'s about prevention, not cure, and we all know which is the strongest sell. But No.1 focuses on paying taxes - something we all do every working day, and something we all hate. It provides an immediate solution to an immediate problem. It\'s a magic bullet - an instant cure to a pressing problem. No.1 could hardly fail! Great stuff…full of insights. But I think there is another very important reason why ad No.1 outpulled No.2

No.2 is themed around the risk of losing your assets. Something we should all be concerned about certainly, but not exactly on the top of most people\’s minds every day. It\’s about prevention, not cure, and we all know which is the strongest sell.

But No.1 focuses on paying taxes - something we all do every working day, and something we all hate. It provides an immediate solution to an immediate problem. It\’s a magic bullet - an instant cure to a pressing problem. No.1 could hardly fail!

]]> By: Jamie http://www.makepeacetotalpackage.com/daniel-levis/learning-from-ted-nicholas.html/comment-page-1/#comment-936 Jamie Wed, 12 Dec 2007 14:45:50 +0000 http://teammakepeace.com/daniel-levis/learning-from-ted-nicholas.html#comment-936 Be Real... Or Be Gone! This is something that I\'ve been saying since I first started studying copywriting and internet marketing, and it\'s something that so many miss the mark on. They lay down the hype nice and thick, and ultimately, many people will fall for it, if they aren\'t versed on the \"tricks of the trade\", for lack of a better phrase. \"You know people are more skeptical now than ever. And so when they read an ad they’re feeling, “why should I trust the writer of this ad?” That’s what you have to overcome, building that trust. The “I to you” “heart to heart” kind of approach is what makes it work.\" This is absolutely true. If you\'re not real, authentic, passionate and speaking to the reader from the heart, it doesn\'t matter if you\'re using benefits, results, fear of loss or any other tactic, your copy is going to fail miserably. This is part of speaking in (when you\'re writing external copy) the \"authors voice\" is about too. You must be able to convey the authors passion, their \"heart\" believably, or it\'s simply not going to work. Daniel, I\'m really proud that you of all people have brought out in the open what I\'ve been trying to convey to people I associate with for a long time now. Thanks so much for sharing these insights. Now maybe people will listen. Peace & Prosperity, Jamie Davidson Be Real… Or Be Gone! This is something that I\’ve been saying since I first started studying copywriting and internet marketing, and it\’s something that so many miss the mark on. They lay down the hype nice and thick, and ultimately, many people will fall for it, if they aren\’t versed on the \”tricks of the trade\”, for lack of a better phrase.

\”You know people are more skeptical now than ever. And so when they read an ad they’re feeling, “why should I trust the writer of this ad?” That’s what you have to overcome, building that trust. The “I to you” “heart to heart” kind of approach is what makes it work.\”

This is absolutely true. If you\’re not real, authentic, passionate and speaking to the reader from the heart, it doesn\’t matter if you\’re using benefits, results, fear of loss or any other tactic, your copy is going to fail miserably. This is part of speaking in (when you\’re writing external copy) the \”authors voice\” is about too. You must be able to convey the authors passion, their \”heart\” believably, or it\’s simply not going to work.

Daniel, I\’m really proud that you of all people have brought out in the open what I\’ve been trying to convey to people I associate with for a long time now.

Thanks so much for sharing these insights. Now maybe people will listen.

Peace & Prosperity,

Jamie Davidson

]]> By: Tommy http://www.makepeacetotalpackage.com/daniel-levis/learning-from-ted-nicholas.html/comment-page-1/#comment-935 Tommy Wed, 12 Dec 2007 08:32:10 +0000 http://teammakepeace.com/daniel-levis/learning-from-ted-nicholas.html#comment-935 Sorry I didn\'t say this earlier. great article. Sorry I didn\’t say this earlier.

great article.

]]> By: Tommy http://www.makepeacetotalpackage.com/daniel-levis/learning-from-ted-nicholas.html/comment-page-1/#comment-934 Tommy Wed, 12 Dec 2007 08:29:17 +0000 http://teammakepeace.com/daniel-levis/learning-from-ted-nicholas.html#comment-934 First let me say I am no copywriter...I want to highlight a point that is often overlooked in sales about fear of loss. Ted talks about believability... Amen...finally someone talking about putting in print what is REAL. Using take aways and fear of loss will be infinitely more powerful when they are REAL. Getting someone to believe an exaggeration is not the same as a REAL fear of loss and this may be obvious to you or maybe not... Real fear of loss is known by the reader and phony fear of loss is obvious as well. I cringe when I see a poor use of a take away...you might fool a few laydowns (which you were going to get anyway) but your not gonna close the sweet spot Trust is established with irrefutable proof...anything you do to jeopardize that is a mistake First let me say I am no copywriter…I want to highlight a point that is often overlooked in sales about fear of loss. Ted talks about believability…

Amen…finally someone talking about putting in print what is REAL.

Using take aways and fear of loss will be infinitely more powerful when they are REAL.

Getting someone to believe an exaggeration is not the same as a REAL fear of loss and this may be obvious to you or maybe not…

Real fear of loss is known by the reader and phony fear of loss is obvious as well.

I cringe when I see a poor use of a take away…you might fool a few laydowns (which you were going to get anyway) but your not gonna close the sweet spot

Trust is established with irrefutable proof…anything you do to jeopardize that is a mistake

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