Comments on: Sex, Lies, and the Naked Ape! http://www.makepeacetotalpackage.com/daniel-levis/sex-lies-and-the-naked-ape.html Business-Building Secrets for Growth-Obsessed Companies Fri, 05 Dec 2008 00:09:09 +0000 http://wordpress.org/?v=2.3.3 By: Myles Saulibio http://www.makepeacetotalpackage.com/daniel-levis/sex-lies-and-the-naked-ape.html#comment-676 Myles Saulibio Thu, 25 Oct 2007 01:16:51 +0000 http://www.makepeacetotalpackage.com/daniel-levis/sex-lies-and-the-naked-ape.html#comment-676 Mahalo again Daniel for expert commentary. I think I\'ve arrived at a startling find---I am convinced Eugene Schwartz must have been psychologist turned copywriter. I see the secret of the \"Big Story\" the conversion of a suspectful reader into a buying and hooked prospect. How clever to make us in on the behind the scenes action as we see events unfold before our eyes. Another magic art of the \"Velvet Cord\" an emotional rip-torn appeal to a reader\'s insecurity. The American Express Card is not for everyone---so making access [I]access[/I]to an exclusive group and out of reach is attention grabbing. Yes , beer and sex can cover faults too. Aloha and Best! Myles :grin Mahalo again Daniel for expert commentary. I think I\’ve arrived at a startling find–I am convinced Eugene Schwartz must have been psychologist turned copywriter. I see the secret of the \”Big Story\” the conversion of a suspectful reader into a buying and hooked prospect. How clever to make us in on the behind the scenes action as we see events unfold before our eyes. Another magic art of the \”Velvet Cord\” an emotional rip-torn appeal to a reader\’s insecurity. The American Express Card is not for everyone–so making access [I]access[/I]to an exclusive group and out of reach is attention grabbing. Yes , beer and sex can cover faults too.

Aloha and Best!
Myles :grin

]]> By: Mike http://www.makepeacetotalpackage.com/daniel-levis/sex-lies-and-the-naked-ape.html#comment-675 Mike Wed, 24 Oct 2007 11:47:45 +0000 http://www.makepeacetotalpackage.com/daniel-levis/sex-lies-and-the-naked-ape.html#comment-675 We haven\'t been to the same parties! Depending on one\'s age, beer works quite well in attracting women--even in bikinis when the location and timing is right--so there are elements of truth to those ads. There might be social striving going on but I think many times people just want to have more fun. And especially in our imaginations, often, wilder is better...because it suggests greater hope or greater possibility for an off the charts kind of fun. And that\'s a hook. So I may as well drink beer X to honor the fantasy, to fit in, ya know? You don\'t have to be the life of the party or the center of attention either, just showing up has benefits. The Canadians I\'ve known have put most Americans to shame when it comes to wild partying. So I know you are just being modest. 8) We haven\’t been to the same parties!

Depending on one\’s age, beer works quite well in attracting women–even in bikinis when the location and timing is right–so there are elements of truth to those ads.

There might be social striving going on but I think many times people just want to have more fun. And especially in our imaginations, often, wilder is better…because it suggests greater hope or greater possibility for an off the charts kind of fun. And that\’s a hook. So I may as well drink beer X to honor the fantasy, to fit in, ya know?

You don\’t have to be the life of the party or the center of attention either, just showing up has benefits.

The Canadians I\’ve known have put most Americans to shame when it comes to wild partying. So I know you are just being modest. 8)

]]> By: Kelvin Parker http://www.makepeacetotalpackage.com/daniel-levis/sex-lies-and-the-naked-ape.html#comment-674 Kelvin Parker Wed, 24 Oct 2007 07:45:37 +0000 http://www.makepeacetotalpackage.com/daniel-levis/sex-lies-and-the-naked-ape.html#comment-674 Great article Daniel... Eugene Schwartz was a true genius and visionary... You could read \"Breakthrough Advertising\" 306 times and STILL pull out of it a deeper level of understand about human psychology and selling through copy... \"Breakthrough Advertising\" is truly TIMELESS... and an endless source of ever increasing power when it comes to copywriting. Warm regards, Kelvin Great article Daniel…

Eugene Schwartz was a true genius and visionary… You could read \”Breakthrough Advertising\” 306 times and STILL pull out of it a deeper level of understand about human psychology and selling through copy…

\”Breakthrough Advertising\” is truly TIMELESS… and an endless source of ever increasing power when it comes to copywriting.

Warm regards, Kelvin

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