The Three Essentials Of
Web Marketing Success!
In this issue:
- The most important pre-requisite to entrepreneurial success …
- How the most successful business builders think differently than just about everyone else …
- And much more!
Dear Web Business Builder,
As I sit here waiting for a flight out of Toronto’s Pearson International Airport, I am reminded of a simple truth …
In the age of blogs and forums, database marketing, social marketing, online video, PPC, PHP, XYZ and all of the rest of the fantastic technologies that dazzle and amaze … when it comes to online marketing … it’s still the old-fashioned success keys that spell the difference between failure and success.
Technology rarely results in sustainable competitive advantage. What matters most are simple, timeless things that are easily lost in the techno-hype.
Indeed, I have ventured forth into the urban jungle today to avail myself of the first of these principles …
The Power Of Relationships: I’m headed for an expensive and ultra exclusive seminar, where I will sit with some of the world’s most successful and astute online marketers, and together we will study advanced secrets of persuasion. As thrilling as that is to a marketing geek like me, it is not the primary reason for my trip.
I am on the hunt for relationships, good old-fashioned business partnerships, but with a delightful twist …
Where in the past, the temporary commingling of business assets, customer lists, intellectual capital, skill-sets etc., required substantial time, effort, and expense, today they can come together in the blink of an eye and with remarkable ease.
Internet technology is the enabler. But it is the number of beneficial relationships it enables that will determine your success. As an Internet entrepreneur, your income will rise in direct proportion to the size of your network.
What this means is that the traditional concept of competition is turned on its head. Competitors can benefit greatly by co-operating with one another, easily leveraging the complementary aspects of their respective businesses.
Bottom line on relationships: They’re sacred.
That’s fine you say, masterminding with joint venture partners … leveraging customer intelligence … maximizing business assets through the power of relationships — it all sounds great. But what if I’m just starting out? How do I gain traction in the marketplace? How to I grab the attention of joint venture partners? How do I quickly build my customer base?
The pages of THE TOTAL PACKAGE are loaded with practical advice that will help you to answer these specific questions. None of it’s worth a row of beans without …
The Power Of Resolve: Napoleon Hill in his classic book, Think And Grow Rich relates a simple story that illustrates this web-marketing essential.
Hill tells the story of a well-to-do landowner who owned a large plantation in the deep American south during the early 1900s. Helping him to work the large tracts of land were a number of black sharecroppers.
One day, when the man was grinding wheat in his barn, the large wooden barn door creaked open slowly, and a small child — the daughter of a sharecropper tenant — walked in and took her place near the door.
The man looked up, saw the child, and barked at her roughly, “What do you want?”
Meekly, head down, the child replied, “My momma says send her fifty cents.”
“Forget it,” the man replied, “Now go on, git out o’ here.”
“Yessuh,” the child replied, but she didn’t move.
The man went ahead with his work, so busily engaged that he failed to notice that the little girl did not leave. Minutes later, when he looked up from his work and saw her still standing there, he yelled, “I told you to go on home. Now scram, or I’ll take a switch to you.”
The little girl said, “Yessuh,” but she didn’t move an inch.
The man dropped a sack of grain that he was about to pour into the mill hopper, picked up a barrel stave (big stick) and started off toward the girl in a blind rage.
Hill was certain he was about to witness a murder. He knew the man had a fierce temper, and that black children were not supposed to defy white people in that part of the country. But before he could intervene, the man had already reached the spot were the child was standing.
Instead of backing away, she stepped forward, looked the man square in the eyes, and at the top of her shrill voice yelled, “MY MOMMA’S GOTTA HAVE THAT FIFTY CENTS!”
The man stopped dead in his tracks. He looked at the little girl for a minute, and then slowly laid the barrel stave on the floor. Then he put his hand in his pocket, took out a half dollar, and gave it to the little girl. Terrified, the child took the money and slowly backed toward the door, never taking her eyes off the man she had just conquered.
After she was gone, he sat down on a box and stared out the window into space for more than ten minutes to ponder the whippin’ he’d just taken at the hands of a helpless little girl.
What strange power did she possess that caused him to lose his fierceness and become as docile as a little lamb?
It is the same power that will allow YOU to conquer any business obstacle in your path — the power of your resolve — that mysterious and invisible competitive advantage that miraculously appears when failure ceases to become an option for you.
Does your back have to be against the wall to harness this amazing power? Not at all …
Iron-willed resolve can come from a positive place as well.
When you feel as though you are doing what you were born to do — when you are in “dharma” — you tap into a similar power, and there is simply no alternative but to succeed. Failure becomes nothing more than feedback on the road to your destiny. And, like that little girl, you become literally unstoppable in the face of challenges you have no business overcoming.
The skull sweat, elbow grease, and routine setbacks that others find excruciatingly painful become pure joy to you.
It is the joy of creating … of wading into your passionate life’s purpose … rejoicing in it … rolling in it … smearing it all over yourself. From this perspective, how can you help but achieve greatly?
Getting into this head zone does NOT happen by accident. It is a conscious decision you make, facilitated and sustained through …
The Power Of Communication: Resourcefulness, creativity, initiative — the power to do — they are all states of mind. And states of mind are driven by communication. As such, they are under constant attack!
Every hour of every day, your sub-conscious mind is assailed by messages that reinforce false self-limiting beliefs. Society is literally engineered to program you to reject the entrepreneurial traits that are so crucial to your success.
As you make and execute plans, many of them are sure to give you results that are less than you expected, and unforeseen problems will arise. We’ve all been conditioned to see problems as obstacles to success, and as a result, we tend to think about them as negative aspects of our business. But they are nothing of the kind.
If you watch some of the most successful entrepreneurs, you will observe that they have an unusual and uncanny ability to reframe problems as opportunities and use them to their advantage. How do they do it?
Their self-talk is different. They ask different questions of themselves. When considering potential courses of action, instead of asking, “Why won’t this work?” they ask, “What if it does?” One communication set leads to action, the other paralysis.
You’ve seen both kinds of people haven’t you — those who plod along at a snail’s pace, petrified of making mistakes, and those who sail forward at an impressive clip, turning problems into new products, new partnerships, and new customers? The difference is nothing more than watchfulness, of becoming aware of your thoughts, and exercising control over them.
When you find yourself looking at alternative approaches in your business and prejudging them negatively, saying, “I can’t do this”, or “I can’t do that” — STOP — and make a more empowering choice.
That’s all for today. The flight attendant is calling my row.
Until next time, Good Selling!
Daniel Levis
Editor, The Web Marketing Advisor
THE TOTAL PACKAGE
Daniel Levis is a top marketing consultant and direct response copywriter based in Toronto, Canada and publisher of the world famous copywriting anthology, Masters of Copywriting, featuring the selling wisdom of 44 of the “Top Money” marketing minds of all time, including Clayton Makepeace, Dan Kennedy, Joe Sugarman, John Carlton, Joe Vitale, Michel Fortin, Richard Armstrong and dozens more! For a FREE excerpt visit http://www.SellingtoHumanNature.com
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6 Comments »
Join the Discussion!
Let us know what you think. Or ask us anything. Or offer your own sage advice.
The only rule: RESPECT THIS HOUSE! Postings that contain abusive language and/or personal attacks will be cheerfully VAPORIZED. One cross word and – POOF! – your well-thought-out post will be gone in a puff of smoke.
– Clayton
Comment by Tom — March 5, 2008 @ 6:40 pm
Thanks Daniel,
powerful stuff.
Comment by Reggie Niles — March 5, 2008 @ 7:26 pm
Hi Daniel,
I am one of your fans. It’s impressive how you have incorporated the lessons you teach and how well and convincingly you write.
Thanks for sharing your knowledge, insights and wisdom with us.
Comment by Marco Robinson — March 5, 2008 @ 8:59 pm
Daniel, a very well written article and especially important for budding entrepreneurs out there wrestling with their mindsets. It is the most challenging to let go of the old "conventional" ways of doing things when thats how we have been educated for the first twenty years of our lives. The power of UNLEARNING ineffective processes seems to be the focus to really move into the success we deserve.
Thank-you. Kind Regards, Marco Robinson
Comment by Georgie Wombat — March 5, 2008 @ 11:34 pm
Daniel,
Thank you for the Hill classic. It’s time we get reminded of it. For truly it can power up our resolve again. To realign with our life’s purpose once more, deeper into the core.
For this piece of sage advice, I am gratefully honored to have you writing in TTP. Looking forward to more of such reverse engineering of our societal programmings !
Comment by Dan Norman — March 6, 2008 @ 1:55 am
Thanks Daniel,Great Stuff. I love that Hill story, and your right we have to learn to develop that type of resolve, the power to face obstacles and figure out how to overcome them rather run from them. Life’s going to knock you down or get in your way. What are you going to do about it?Regards,Dan
Comment by Paul Rasmussen — March 8, 2008 @ 2:18 pm
Hi Daniel,
Forgive me for commenting on politics in your neck of the woods. I know it’s not good form…but from where I sit, I think that Hillary may have read your story. By gosh, it worked for her this week just gone.
This ain’t a comment which leans one way or the other…it’s neither for her, nor agin her. However, you do need to develop resolve, the power to face obstacles and figure out how to overcome….if, in her case, ya really want to run and get the key to that flash place in Pennsylvania Ave.
Paul Rasmussen
Melbourne, Australia