What if I buy a part for 20 bucks and they offer me a special e-book on home appliance repair, a $30 value, as a special bonus for buying today?  They’d make $10 on the part and $29 on the book and quadruple the profit!

Instead of spending time and $ increasing the client LTV, they pour it all into web and SEO and forever rely on finding new clients to make a buck.    The funny thing is that most of these outfits have marketing departments.  I guess they’re busy finding ways to be "creative" and to "build their brands."

Bring all the tips on Thank you…

I love reading your columns Daniel as they are so "REAL".

It is amazing how many places have this problem..I have to confess, that my own network in progress is lacking these. Finding something to put in these areas can be tricky.

Being scared of talking into a camera is no excuse anymore. Ok, now there is much to be done..

Delivering over what the client expects is the only way in my books to do business. Through over delivering, you stand out from the crowd. And that is important ..quality service, communication and commitment.

My two cents worth at 11:49pm

Sue in Aus

To this great tip for what you offer in your newsletter:
"a special report, audio, or video. Sell this content as the main attraction, and the newsletter as the oh-by–the-way cherry on top."

I’d add that you should seriously consider some kind of email mini course as an introduction.

For example "7 fatal mistakes that can poison your water and how to avoid them" or "7 Ways to ensure your drinking water is sparkling clean every time".

Regardless of how you do it you have to train your email subscribers to be excited about opening the emails you send.

Otherwise they’ll be thinking after that first email "I’ve got my free audio now here comes the spam".

You really want them thinking "Oh great another tip!"

Kindest regards,
Andrew Cavanagh

You’re so right on in terms of major companies making it so difficult to do business and ignore the customers entirely.

Companies have to start to think of themselves as being “unpaid consultants” who provide ideas and advice to their clients.

In exchange, their clients buy products and services.

Solve your customers “problems” and they will be a trail to your door.

Keep up the great work Daniel.

You’re always the first column we read on The Total Package.

Ron Schmidt