Comments on: “You Copywriters Are AllGoing To Hell!” http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html Business-Building Secrets for Growth-Obsessed Companies Fri, 05 Dec 2008 01:39:47 +0000 http://wordpress.org/?v=2.3.3 By: Terry Sanders http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html#comment-1378 Terry Sanders Mon, 04 Feb 2008 05:43:00 +0000 http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html#comment-1378 I wouldn\'t say they were all fruitcakes. Her way of putting sounds kind of extreme, but it\'s a more common point of view than you apparently want to admit. I know. To some extent I share it. Clayton tells us that we can\'t really write good copy for a product unless we believe in it. But someone like your correspondent looks at his work and wonders how he can be that enthusiastic about the 82nd nutritional supplement (for example) as he was for the first. If she read the story he told (I believe it was Clayton--please correct me if I\'m wrong) about the ad he wrote to sell rock lyrics to religious conservatives at a huge markup when he was short of cash, she would have no further doubts about his honesty. Please don\'t get me wrong--I don\'t have any opinions about where you\'ll end up in the afterlife. But I do understand what she\'s thinking, all too well. (And by the way, AdamG, I don\'t think she was trying to manipulate him. She thought she was warning him of a real danger--or venting her spleen, one or the other. The reason people like that get laughted at so is that they WON\'T try to manipulate--they just tell you so and hang the consequences. Anything more would be dishonest.) As I said, I don\'t agree with her--read the New Testament. Jesus was a pretty good salesman, and so was Paul. But the balance between persuasion and honesty is a delicate one. And what I agree with in my head is a harder sell to my heart. It\'s hard to write powerful copy when a voice in the back of your head is screaming \"LIAR!!\" with every sentence... I wouldn\’t say they were all fruitcakes. Her way of putting sounds kind of extreme, but it\’s a more common point of view than you apparently want to admit. I know. To some extent I share it.

Clayton tells us that we can\’t really write good copy for a product unless we believe in it. But someone like your correspondent looks at his work and wonders how he can be that enthusiastic about the 82nd nutritional supplement (for example) as he was for the first. If she read the story he told (I believe it was Clayton–please correct me if I\’m wrong) about the ad he wrote to sell rock lyrics to religious conservatives at a huge markup when he was short of cash, she would have no further doubts about his honesty.

Please don\’t get me wrong–I don\’t have any opinions about where you\’ll end up in the afterlife. But I do understand what she\’s thinking, all too well.

(And by the way, AdamG, I don\’t think she was trying to manipulate him. She thought she was warning him of a real danger–or venting her spleen, one or the other. The reason people like that get laughted at so is that they WON\’T try to manipulate–they just tell you so and hang the consequences. Anything more would be dishonest.)

As I said, I don\’t agree with her–read the New Testament. Jesus was a pretty good salesman, and so was Paul. But the balance between persuasion and honesty is a delicate one. And what I agree with in my head is a harder sell to my heart. It\’s hard to write powerful copy when a voice in the back of your head is screaming \”LIAR!!\” with every sentence…

]]> By: Jim Vaughan http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html#comment-1346 Jim Vaughan Thu, 31 Jan 2008 09:52:26 +0000 http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html#comment-1346 Sould I ever write a book on sales, selling and salesmanship, I will define a \"sale\" as simply \"The agreement of an IDEA between two or more people.\" Persuasion is all about \"painting the entire picture\" (providing all of the reasons) to take some form of action. No one has ever done anything unless they thought there was some type of benefit to themselves directly or indirectly. God bless the people who have the communication skills to help others better understand the opportunities being presented to them. Sould I ever write a book on sales, selling and salesmanship, I will define a \”sale\” as simply \”The agreement of an IDEA between two or more people.\” Persuasion is all about \”painting the entire picture\” (providing all of the reasons) to take some form of action. No one has ever done anything unless they thought there was some type of benefit to themselves directly or indirectly. God bless the people who have the communication skills to help others better understand the opportunities being presented to them.

]]> By: jeffrey a.ansell http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html#comment-1345 jeffrey a.ansell Thu, 31 Jan 2008 09:29:49 +0000 http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html#comment-1345 i go to sleep reading all this,yaaaaawwwwnnn.you keep sending me all this mail.and all it does is bore me.i had some colledge,but maybe i\'m just not smart enough to understand all this .?.give it to me short and sweet...alpha i go to sleep reading all this,yaaaaawwwwnnn.you keep sending me all this mail.and all it does is bore me.i had some colledge,but maybe i\’m just not smart enough to understand all this .?.give it to me short and sweet…alpha

]]> By: Dave Brown http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html#comment-1343 Dave Brown Thu, 31 Jan 2008 05:14:50 +0000 http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html#comment-1343 Daniel, Thanks for the GREAT ARTICLE1 Now what did you want me to BUY? Thanks DAVE :) :) :) :) :) Daniel, Thanks for the GREAT ARTICLE1 Now what did you want me to BUY? Thanks DAVE
:) :) :) :) :)

]]> By: jean http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html#comment-1339 jean Wed, 30 Jan 2008 21:20:50 +0000 http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html#comment-1339 hem hum all of you had fully read out?? I cann\'t hem hum
all of you had fully read out??
I cann\’t

]]> By: Adam Gordon http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html#comment-1338 Adam Gordon Wed, 30 Jan 2008 21:14:07 +0000 http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html#comment-1338 Daniel, I guess by using the language she used your subscriber is trying to manipulate you into giving up your style or approach. AdamG Daniel,

I guess by using the language she used your subscriber is trying to manipulate you into giving up your style or approach.

AdamG

]]> By: George http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html#comment-1334 George Wed, 30 Jan 2008 17:06:08 +0000 http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html#comment-1334 Awesome article. Wish these processes can be made more clear: - metaphors and analogs - anchored words - future pacing - multiple open loops that close sequentially - wrapping your argument in a story Thanks Daniel, for a most enlightening read! Awesome article. Wish these processes can be made more clear:
- metaphors and analogs
- anchored words
- future pacing
- multiple open loops that close sequentially
- wrapping your argument in a story

Thanks Daniel, for a most enlightening read!

]]> By: Gayle Brantuk http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html#comment-1333 Gayle Brantuk Wed, 30 Jan 2008 16:49:06 +0000 http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html#comment-1333 What a fun article to read--I thoroughly enjoy your style. Thank you. What a fun article to read–I thoroughly enjoy your style. Thank you.

]]> By: Timur http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html#comment-1322 Timur Wed, 30 Jan 2008 13:00:28 +0000 http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html#comment-1322 Daniel, You are a manipulative \"sob\"! Again you manipulated me into feeling inspired about doing what I do for living SELLING I have been reading your articles with great interest Thank you! Daniel,
You are a manipulative \”sob\”! Again you manipulated me into feeling inspired about doing what I do for living SELLING
I have been reading your articles with great interest Thank you!

]]> By: RobToth_dot_com http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html#comment-1318 RobToth_dot_com Wed, 30 Jan 2008 09:59:04 +0000 http://www.makepeacetotalpackage.com/daniel-levis/you-copywriters-are-all-going-to-hell.html#comment-1318 According to Seth \"all marketers are liars\" ... and I didn\'t argue. I certainly also don\'t argue that ALL OF US are manipulative persuaders ... and your fans religious undertones do, in fact, indicate that she\'s likely been \"persuaded\" to one faith or train of thought. There\'s nothing wrong with any of this. But it kind of makes me wonder why entrepreneurs would even raise an objection ... Do you want to make sales? Give your customer a reason to make a purchase which probably will mean placing the spotlight on YOUR favourable arguement and *manipulating* them into action. According to Seth \”all marketers are liars\” … and I didn\’t argue.

I certainly also don\’t argue that ALL OF US are manipulative persuaders … and your fans religious undertones do, in fact, indicate that she\’s likely been \”persuaded\” to one faith or train of thought.

There\’s nothing wrong with any of this. But it kind of makes me wonder why entrepreneurs would even raise an objection …

Do you want to make sales? Give your customer a reason to make a purchase which probably will mean placing the spotlight on YOUR favourable arguement and *manipulating* them into action.

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