Comments on: How to Track an Ad Campaign http://www.makepeacetotalpackage.com/david-dittman/how-to-track-an-ad-campaign.html Business-Building Secrets for Growth-Obsessed Companies Fri, 05 Dec 2008 00:08:24 +0000 http://wordpress.org/?v=2.3.3 By: David Dittman http://www.makepeacetotalpackage.com/david-dittman/how-to-track-an-ad-campaign.html#comment-546 David Dittman Sat, 08 Sep 2007 16:06:25 +0000 http://www.makepeacetotalpackage.com/david-dittman/how-to-track-an-ad-campaign.html#comment-546 Oops! I have fixed it in the copy above but, the correct formula for lead cost calculation was the formula I showed in the spreadsheet, the second formula Hendry showed above, Lead cost = (Media Cost - Net Revenue)/ Total Leads. The idea is that if you take your media costs and then subtract whatever immediate net income came in from the campaign that will give you a true representation of what the campaign cost you in that date range, then you take that number and divide it by the number of leads that the campaign generated to compute how much each lead cost you. If you actually made money on the campaign then the leads didn’t cost you a dime. Sorry, for the inconsistency and I hope this clears it up. Thanks for your comment, David Dittman Oops!

I have fixed it in the copy above but, the correct formula for lead cost calculation was the formula I showed in the spreadsheet, the second formula Hendry showed above, Lead cost = (Media Cost - Net Revenue)/ Total Leads.

The idea is that if you take your media costs and then subtract whatever immediate net income came in from the campaign that will give you a true representation of what the campaign cost you in that date range, then you take that number and divide it by the number of leads that the campaign generated to compute how much each lead cost you.

If you actually made money on the campaign then the leads didn’t cost you a dime.

Sorry, for the inconsistency and I hope this clears it up.

Thanks for your comment,
David Dittman

]]> By: Hendry Lee http://www.makepeacetotalpackage.com/david-dittman/how-to-track-an-ad-campaign.html#comment-545 Hendry Lee Sat, 08 Sep 2007 10:28:39 +0000 http://www.makepeacetotalpackage.com/david-dittman/how-to-track-an-ad-campaign.html#comment-545 David, What is the correct formula for Lead cost? Lead cost = Media cost / Total leads or Lead cost = (Media cost - Net Revenue)/ Total leads? In the text, you explained with the former formula, but in the spreadsheet, you use the latter. David,

What is the correct formula for Lead cost?

Lead cost = Media cost / Total leads

or

Lead cost = (Media cost - Net Revenue)/ Total leads?

In the text, you explained with the former formula, but in the spreadsheet, you use the latter.

]]> By: Mark Brown http://www.makepeacetotalpackage.com/david-dittman/how-to-track-an-ad-campaign.html#comment-544 Mark Brown Sat, 08 Sep 2007 09:52:22 +0000 http://www.makepeacetotalpackage.com/david-dittman/how-to-track-an-ad-campaign.html#comment-544 Hi David, I really like your article until you started talking about Google and Hypertracker. Could I get you to do this same article with an overview of my new service ProTrackerPlus.com? All the best, Mark Hi David,

I really like your article until you started talking about Google and Hypertracker.

Could I get you to do this same article with an overview of my new service ProTrackerPlus.com?

All the best,

Mark

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