Turbo-Charge Your SEO
with the Testing Power of Pay-Per-Click
Dear Business-Builder,
If you’re not already taking advantage of pay-per-click (PPC) advertising to pull qualified traffic to your site, now’s the time! PPC is hands-down the fastest way to get targeted traffic to your site.
But did you know it’s also a lean, mean testing machine?
That’s right. This HUGE ADVANTAGE comes from the ability to quickly test, track, compare, and tweak your ads.
Use your results to decide what new keywords to optimize your site for. Figure out what types of opt-in offers get the best results. Use it to help you write top-performing copy for your website and landing pages. You can even use it to optimize the text in your meta description tags — which Google displays with your URL in the organic search results.
You can harness the power of your own pay-per-click campaign in just five simple steps:
- Set up a Google AdWords campaign.
- Set up your PPC conversion tracker.
- Split-test versions of your ads.
- Find out which ad pulls the highest click-throughs and conversions.
- Use your top-performing campaign elements to optimize your website!
Let’s start by making sure the basic elements of your AdWords campaign are in place.
