Comments on: Confessions of a veteran white-haired artist: The Anatomy of a direct-mail WINNER!

By: Andy Bacon

Andy Bacon — Sat, 12 Jul 2008 13:27:58 +0000

Thanks for the great info Larry, I look forward to reading about advertisements from the graphic angle. Words may be King but the look of a great ad is definitely Queen. I am really interested in how you use layout to keep the reader’s eyes moving in the direction you want. Also, how you tie in sidebars with the main copy so the bars get read but the reader doesn’t forget about the flow of the main copy? I have sometimes been lost and confused with pieces that aren’t laid out as well as yours. I look forward to your future posts and learning more from another one of Clayton’s very knowledgeable friends.Salutations,Andy Bacon

By: Marcelino Latorre

Marcelino Latorre — Tue, 08 Jul 2008 21:55:18 +0000

Hey there, this was a beautiful bookalog!! The art was very appealing to my eyes, I see how crucial this aspect is from looking at this winning copy.. Thanks for the lesson!-Marcelino Latorre

By: Gerard LeBlond

Gerard LeBlond — Tue, 08 Jul 2008 19:37:11 +0000

Two Thumbs Up to Larry Owen and his informative, insightful and instructive article on the art of creating a bookalog.Looking forward to future articles of yours.Respectfully,Gerard LeBlond

By: Mike Z

Mike Z — Tue, 08 Jul 2008 17:17:19 +0000

Great article Larry. Thanks for sharing!

By: Scott

Scott — Tue, 08 Jul 2008 17:10:22 +0000

Thanks Larry. That was very interesting and informative. Copy might be king but professional graphics and layout lend another layer of credibility and excitement.

This is never so evident than when trying to build a rookie-azz web site, and on top of it not being very knowledgeable about the visuals and da softwares - a bit of a GIMP.

My buddy does some creative for Coke and McDonald’s. He’d surely like that Blah Blah ad - LOL.

By: Adam

Adam — Tue, 08 Jul 2008 15:42:02 +0000

Howdy Larry,

GREAT article. Where does Clayton find all these geniuses like you?!