Posted by:
Troy White
November 14, 2008
Issue #546
Fellow Business-Builders,
Holiday shopping season is now in full swing … are you doing everything possible to make the last couple months of your year the best?
Right now is when you need to be out there in front of your clients - showing them exactly why they should shop with you again.
This is on top of your efforts to attract new clients.
How To Maximize Your Results
This Holiday Season With 8 Easy Steps
1) First thing you need to do is make them an offer they can’t refuse. And the easiest way to do that is to bundle your products and services in new “Holiday Packages” that are not available at any other time of the year.
Why?
Because they are looking for a deal. A deal they can’t find anywhere else - and it doesn’t mean the cheapest price either … it means the most attractive offer.
Do you have multiple products and services?
Have you created an inventory of your products and services?
Do it - right now … the results will amaze you.
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Posted by:
Clayton Makepeace
November 10, 2008
Issue #542
Dear Business-Builder,
So let me tell you a true story …
The year was 1976 and life was NOT good in America — and it wasn’t just because Disco was king and we suddenly found ourselves sporting silly-looking Leisure Suits.
America’s name was being dragged through the dirt world-wide. In the preceding 24 months, Richard Nixon had resigned in disgrace and Saigon had fallen to the Vietcong.
Our new president, Gerald Ford — the only man in history to serve both as vice president and president of the United States without winning a single election — was proving himself to be an affable dunce.
Our nation was still reeling from the effects of a vicious two-year recession. Unemployment was actually worse than it is today: Nearly 8% of our workforce was out of work.
As if to add insult to injury, inflation rates — our cost of living — had soared more than 17% in the preceding 24 months. Our money had lost nearly one-fifth of its buying power in just two years — and our president’s only solution was the idiotic proposal that we all wear lapel pins proclaiming “WIN” (“Whip Inflation Now”).
Then, just when most investors thought things couldn’t get worse … you guessed it: Things got worse.
Unsurprisingly, given the laundry list of woes just cited, millions of Americans were eager for “change.” So in November of 1976, they elected Jimmy Carter as the 39th president of the United States. And just to make sure the new president would have no problem getting his economic programs passed into law, they also preserved his party’s majority in both houses of Congress.
Now, you’d expect any fiscally conservative entrepreneur to be deeply worried … even depressed about the future at a time like that. But four men — Howard Ruff, Tom Phillips, Bob Kephart and Jim Blanchard — were not depressed.
Instead, they rolled up their sleeves and laid the groundwork for what would soon be massive personal fortunes.
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Posted by:
Troy White
November 7, 2008
Issue #541
Fellow Business-Builders,
A short and sweet one this week. I am out of town for a business conference and look forward to sharing my insights with you when I return.
Question for you …
Can you use long copy for selling soda?
Most people love to question the use of long copy.
"It’s not needed" … "No one will read all of that" … "You can do the same job without all the words," etc.
All untrue.
How do I know that?
Facts. Based on a hundred years of measurable, scientifically proven tests.
The results of the test? Long copy will always outperform short. A four page letter will outperform a two page. An eight page will outperform a four page … and so on.
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Posted by:
Clayton Makepeace
November 6, 2008
Issue #41
Dear Business-Builder,
Wendy here.
Ready to do a little more eavesdropping on Clayton’s interview with Gary Bencivenga?
I know I am.
Today, Gary reveals an important principle that’s ignored by most marketing people. It’s something you can put in action for yourself – and rocket your response and sales.
But enough chatter from me. Let’s get back to the interview …
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Posted by:
Clayton Makepeace
October 13, 2008
Issue #522
Dear Business-Builder,
Did you know I can read your mind?
Yeah, I can.
Right now, for instance, you’re doing exactly what the headline above says you shouldn’t be doing.
You’re thinking worst case scenarios …
You’re thinking, “What will I do if this economy kills my job … or my client’s company? How will I pay the phone and utility bills? My mortgage, car and credit card payments? Will I wind up broke and homeless? What will I do then?”
Or if you own a business, you’re thinking “What if sales get so bad, I have to begin laying off my friends?” And worse: “What if I have to fire myself and close my doors for good? What will become of my family then?”
OK — so I can’t really read your mind. It’s just that I know that millions of other Americans are thinking about and worrying about the very same things right now.
And you’re right to. This economy stinks. It stinks more with every passing week. And tragically, millions of Americans — and millions of others around the globe — are already living your worst nightmare.
But there is a solution. And that solution is to pile up as much cash as you can as quickly as you can, beginning right now.
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