Comments on: My Three-Part Formula for Success http://www.makepeacetotalpackage.com/doug-danna/my-three-part-formula-for-success.html Business-Building Secrets for Growth-Obsessed Companies Sat, 06 Sep 2008 00:08:20 +0000 http://wordpress.org/?v=2.3.3 By: Brij http://www.makepeacetotalpackage.com/doug-danna/my-three-part-formula-for-success.html#comment-711 Brij Fri, 02 Nov 2007 10:37:12 +0000 http://www.makepeacetotalpackage.com/doug-danna/my-three-part-formula-for-success.html#comment-711 Doug, Thank you for the care you took in replying. Your words help clarify a tough issue for me. Brij Brij Doug,

Thank you for the care you took in replying. Your words help clarify a tough issue for me.

Brij

Brij

]]> By: Doug D'Anna http://www.makepeacetotalpackage.com/doug-danna/my-three-part-formula-for-success.html#comment-710 Doug D'Anna Fri, 02 Nov 2007 04:57:58 +0000 http://www.makepeacetotalpackage.com/doug-danna/my-three-part-formula-for-success.html#comment-710 Emette, Thanks for your kind words. Keep working hard and I\'m convinced I\'ll see your name at the top of The A-List! DD Emette,

Thanks for your kind words.

Keep working hard and I\’m convinced I\’ll see your name at the top of The A-List!

DD

]]> By: Doug D'Anna http://www.makepeacetotalpackage.com/doug-danna/my-three-part-formula-for-success.html#comment-709 Doug D'Anna Fri, 02 Nov 2007 04:55:31 +0000 http://www.makepeacetotalpackage.com/doug-danna/my-three-part-formula-for-success.html#comment-709 Brij, To kick off your sales letter, I don\'t think you should focus on whether you should ask a question or present your credibility first. You should begin by identifying what, exactly, your customer wants and connect the dots from there. If you\'ve been receiving my e-zine, then you know that I liken copywriting to song writing. As you know, all the hit songs \"strike a chord\" with their listeners. That is where you should be looking first--to strike a chord with your reader. Ultimately, you want your reader to known inside that you know what you\'re talking about. This should come through in your copy no matter where you present your credentials. Regards, DD Brij,

To kick off your sales letter, I don\’t think you should focus on whether you should ask a question or present your credibility first.

You should begin by identifying what, exactly, your customer wants and connect the dots from there.

If you\’ve been receiving my e-zine, then you know that I liken copywriting to song writing.

As you know, all the hit songs \”strike a chord\” with their listeners.

That is where you should be looking first–to strike a chord with your reader.

Ultimately, you want your reader to known inside that you know what you\’re talking about.

This should come through in your copy no matter where you present your credentials.

Regards,

DD

]]> By: Emette Massey http://www.makepeacetotalpackage.com/doug-danna/my-three-part-formula-for-success.html#comment-708 Emette Massey Thu, 01 Nov 2007 18:27:01 +0000 http://www.makepeacetotalpackage.com/doug-danna/my-three-part-formula-for-success.html#comment-708 Doug, It blows my mind how much marketing knowledge you A-Level Copywriters possess! But what\'s really awesome is how much you share with others. Thanks! On day (soon I hope) it will all come together in my copy. Warmly, Emette E. Massey Doug,

It blows my mind how much marketing knowledge you A-Level Copywriters possess! But what\’s really awesome is how much you share with others.

Thanks!

On day (soon I hope) it will all come together in my copy.

Warmly,

Emette E. Massey

]]> By: Brij Singh http://www.makepeacetotalpackage.com/doug-danna/my-three-part-formula-for-success.html#comment-706 Brij Singh Thu, 01 Nov 2007 16:08:32 +0000 http://www.makepeacetotalpackage.com/doug-danna/my-three-part-formula-for-success.html#comment-706 Doug, Great article! I am writing sales letters for a high price service to extremely impatient CEOs. I have to establish initial credibility quickly to keep them reading. How much value does asking a penetrating question up front, one that shows insight into the CEO\'s core issues, have for creating quick credibility? As opposed to directly listing some impressive credentials or something similar? Would appreciate any insights, Brij. Doug,
Great article!

I am writing sales letters for a high price service to extremely impatient CEOs. I have to establish initial credibility quickly to keep them reading. How much value does asking a penetrating question up front, one that shows insight into the CEO\’s core issues, have for creating quick credibility? As opposed to directly listing some impressive credentials or something similar?

Would appreciate any insights, Brij.

]]> By: Doug D'Anna http://www.makepeacetotalpackage.com/doug-danna/my-three-part-formula-for-success.html#comment-705 Doug D'Anna Thu, 01 Nov 2007 14:13:46 +0000 http://www.makepeacetotalpackage.com/doug-danna/my-three-part-formula-for-success.html#comment-705 Kevin, I think your credibily is something you continually build into your copy with your tone of voice, your back ground, and the knowledge that you share with your readers. Getting on even terms with your reader is great no matter how you do it. Just do it. I hope this helps. Kevin, I think your credibily is something you continually build into your copy with your tone of voice, your back ground, and the knowledge that you share with your readers. Getting on even terms with your reader is great no matter how you do it. Just do it. I hope this helps.

]]> By: Kevin R. http://www.makepeacetotalpackage.com/doug-danna/my-three-part-formula-for-success.html#comment-703 Kevin R. Thu, 01 Nov 2007 08:05:18 +0000 http://www.makepeacetotalpackage.com/doug-danna/my-three-part-formula-for-success.html#comment-703 Sorry Doug... I called you Dan before. I\'ll have that straight now that I\'m on your list! Sorry Doug… I called you Dan before. I\’ll have that straight now that I\’m on your list!

]]> By: Kevin R. http://www.makepeacetotalpackage.com/doug-danna/my-three-part-formula-for-success.html#comment-702 Kevin R. Thu, 01 Nov 2007 08:02:10 +0000 http://www.makepeacetotalpackage.com/doug-danna/my-three-part-formula-for-success.html#comment-702 Enjoyed the article, Dan. But, I have a question. When introducing ethos, do you feel that by rule credibility needs to be established in one quick paragraph (like your examples)? Or is it safe to introduce yourself with a \"Hi, I\'m Joe Blow, and I was once in your shoes...\" quickly relate to the prospects situation, then establish through relating the authors story how they became an expert? Enjoyed the article, Dan. But, I have a question. When introducing ethos, do you feel that by rule credibility needs to be established in one quick paragraph (like your examples)? Or is it safe to introduce yourself with a \”Hi, I\’m Joe Blow, and I was once in your shoes…\” quickly relate to the prospects situation, then establish through relating the authors story how they became an expert?

]]>