Lesson well stated and finally internalized. I promise!
Paul

It really is all about human nature, huh?

It is funny how often I forget that. Count me in for the video too!

We would really like to see you pull rabbits out of your hats in the video but I’ll bet the ranch that you two wise old birds have lined up something ever better than that.

I don’t know who is was that said, and forgive me because I probably haven’t gotten the quote right but here goes - "you can’t put and old head on young shoulders."

Suffice it to say, there’s nothing like experience (I’m 58) and knowing all about your customer and what their needs and problems are is paramount to the real art of selling. 

All you gotta do is ASK.

And I’m one of the first to admit after some 37 years of selling that I’ve broken every rule and commandment that I know about relastionship building, trust, empathy, problem-solving and every other by not asking. Duh!

Thanks for reminding us Drayton, that the very first thing that a customer wants to do is be heard or be asked. 

I’m just wondering how much business I lost because I either didn’t know enough about my customer or just didn’t take the time to ask. Yikes!
 

Before seeing him via Clayton’s material, I hadn’t seen or read of Drayton and his wisdom and humour for many years – so again thanks Clayton for what you do and who you connect us with!

I love Drayton Bird’s material and now his Bird Droppings blog too, and would loooooove to see that Australian seminar video (I missed knowing he was even down under this past summer … obviously I’m not on the right lists!).

I’m also very proud to say that, like Drayton, I left university early without a degree (silly me, it took me twice to be convinced) and have found real world marketing much more fun and rewarding. Especially with help from the wisdom of people like Clayton and Drayton. What you both share is always worth absorbing.

– Dean Kennedy, Melbourne Australia

This man literally invented the use of direct response to promote high-ticket products.

How high-ticket?  Oh … well, how about ROLLS ROYCE, for instance?

There’s not an "A" list copywriter or billion-dollar marketer in America who wouldn’t pay a king’s ransom for Mr. Bird to take a few seconds reviewing their positioning … their strategy … let alone their headlines.

I’m so proud to count him as a friend, I could burst.

– Clayton

Thank you for another riveting article - you always provide incredibly valuable information. Thank you thank you thank you!

Please let me know when the video is available.

Cheers,

Lara

I’m DEFINITELY interested in taking a look at that video footage as soon as the editing is complete.

Is there a list I’ll need to subscribe to or a number I’ll need to call?

Warmest Wishes,

Jennifer