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	<title>Comments on: What the CIA Taught Me 32 Years Ago About the Weather &#8211; And About Marketing</title>
	<link>http://www.makepeacetotalpackage.com/drayton-bird/what-the-cia-taught-me-thirty-two-years-ago.html</link>
	<description>Business-Building Secrets for Growth-Obsessed Companies</description>
	<pubDate>Fri, 29 Aug 2008 00:11:52 +0000</pubDate>
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		<title>By: Len Bailey</title>
		<link>http://www.makepeacetotalpackage.com/drayton-bird/what-the-cia-taught-me-thirty-two-years-ago.html#comment-1488</link>
		<dc:creator>Len Bailey</dc:creator>
		<pubDate>Fri, 15 Feb 2008 06:19:41 +0000</pubDate>
		<guid>http://www.makepeacetotalpackage.com/drayton-bird/what-the-cia-taught-me-thirty-two-years-ago.html#comment-1488</guid>
		<description>Thanks for the great article, Mr. Bird. 

One of the best lessons I\'ve learned as a copywriter is that people will usually work harder to keep something they already have than they will to get something they want.

Sincerely,
Len Bailey</description>
		<content:encoded><![CDATA[<p>Thanks for the great article, Mr. Bird. </p>
<p>One of the best lessons I\&#8217;ve learned as a copywriter is that people will usually work harder to keep something they already have than they will to get something they want.</p>
<p>Sincerely,<br />
Len Bailey</p>
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		<title>By: Nita Kapadia</title>
		<link>http://www.makepeacetotalpackage.com/drayton-bird/what-the-cia-taught-me-thirty-two-years-ago.html#comment-1487</link>
		<dc:creator>Nita Kapadia</dc:creator>
		<pubDate>Fri, 15 Feb 2008 05:47:09 +0000</pubDate>
		<guid>http://www.makepeacetotalpackage.com/drayton-bird/what-the-cia-taught-me-thirty-two-years-ago.html#comment-1487</guid>
		<description>hi,
Ironically, i just read a special report on Forbes.The title was \'The Business of Fear.\'</description>
		<content:encoded><![CDATA[<p>hi,<br />
Ironically, i just read a special report on Forbes.The title was \&#8217;The Business of Fear.\&#8217;</p>
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	<item>
		<title>By: Allen</title>
		<link>http://www.makepeacetotalpackage.com/drayton-bird/what-the-cia-taught-me-thirty-two-years-ago.html#comment-1482</link>
		<dc:creator>Allen</dc:creator>
		<pubDate>Thu, 14 Feb 2008 08:46:18 +0000</pubDate>
		<guid>http://www.makepeacetotalpackage.com/drayton-bird/what-the-cia-taught-me-thirty-two-years-ago.html#comment-1482</guid>
		<description>There is another thing to keep in mind too. 

Follow the money. Who is benefiting from the running of the story, and how are they benefiting.

Also, people will see what they are primed to see. Once their beliefs are set, it is really hard to change them. They will ignore evidence to the opposite and just get more dogmatic in their beliefs.</description>
		<content:encoded><![CDATA[<p>There is another thing to keep in mind too. </p>
<p>Follow the money. Who is benefiting from the running of the story, and how are they benefiting.</p>
<p>Also, people will see what they are primed to see. Once their beliefs are set, it is really hard to change them. They will ignore evidence to the opposite and just get more dogmatic in their beliefs.</p>
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