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Your Financial Stimulus Package for 2010.

Dear Business-Builder,

Welcome everybody.  I want to thank you for registering and for attending.  I think you’re going to be glad you did. 

In the messaging I’ve been doing with you over the past few weeks, I’ve been talking about how we made 2009 my clients’ best year ever in terms of revenue, and how it was also my best year ever.

I have to be honest with you, I feel a little bit guilty about that, because I know how tough a year it was for most people.  At the ETR Boot Camp, I talked to other copywriters who were really struggling in virtually every niche.  Response rates are low. 

But we’re not experiencing low response rates, and actually what we’re experiencing is a continual increase in responsiveness on our files.  There’s a reason for that, and I believe the reason is the strategy we use when we approach our prospects and our customers on my clients’ file. 

We started developing this approach that we call the Online Profit Multiplier approach four and a half years ago.  Every month since then we’ve tested new things, we’ve refined it, and what we have now is the result of four years of fine tuning and sharpening.  We’ll look at a lot of the reasons why this approach works so well. 

I’m not going to ask you to take anything on faith today. At the end of this session, you will leave with a comprehensive overview of a strategy that is driving response rates higher, driving average sale higher, and keeping our customers and prospects with us longer. 

Also, as you’ll see in a moment, it is helping us build our file very quickly with highly qualified prospects who convert in very short periods of time, by the way. With that, let’s get started. 

When I talk about how profitable this campaign strategy is, I want you to know what that means.  All of us know that any kind of sales campaign online needs several things.  It needs a list of names to send the campaign to.  It needs a good product, a good offer, and good sales copy. 

But there’s something more than that – the overall strategy – how you unveil the product to your prospects and customers and how you go through the sales process.  That’s what this is.  This is the framework within which you create your sales copy and create your actual promotion. 

Now when we say it’s profitable and the response rates are high, what do we mean?  Early last year in 2009, the economy was still declining and growing weaker.  Those of you who keep track of those things know it wasn’t until March that the economy started stabilizing a bit and the stock market started moving a little bit higher.

But in February and the very earliest part of March, we used this strategy to pull in $2.5 million dollars in sales in just 24 hours.  Then over the next 30 days, we pulled in another $16 million dollars in sales.  That is huge, and that’s on a list with about a half million names. 

The total revenues that this thing is pulling out of our files is up to $37 for every prospect and customer name on that file.  So let’s just round it off and say $35.  For 100,000 names on a file, that would be $3.5 million dollars.  That gives you some idea of how profitable this can be. 

Now I need to say that not all of our promotions have been that productive.  Some of them have pulled in as little as $15 dollars per name last year. 

I also want to say that the file I’m referencing that we went to with this was a file of both prospects and customers, and probably 80% of the names were prospects.  They were people who had never bought anything from us before.  It was a mixed list.  These were not all just high-caliber customer names who love us and would buy anything we offered them. 

In addition, after each campaign, we were able to repurpose the emails, the sales pages, and all the material from the campaign to use for affiliate promotions and also pay per click and other paid online promotions to generate new email names to build our list.  We’re doing that right now, generating up to 100,000 new names every quarter or every 90 days. 

Those names are highly enough qualified because of the quality of the campaign that they convert and make enough purchases to pay for the cost of pay per click in 63 days.  Before that it was taking us up to six months to convert enough names to break even.  Now we’re doing it in 63 days on average. 

The customers on our files steadily upgrade themselves because of the strategy.  They stay with us longer.  They are more engaged and more involved.  They enjoy our marketing and are not offended by it.  Obviously, you’ll always find somebody who’s offended at anything you do, but overall customer lifetime is improving.  It’s off the charts compared to anything I’ve ever seen. 

As we all know, exploding a business is no mystery.  To build a business and make it larger and more successful, the things you need to do are fairly simple to understand.  It’s the doing of them that gets a little touchy sometimes. 

• First, you need to attract more qualified prospects. 
• Secondly, you need to transform more prospects into paying customers and do it faster. 
• Third, you need to help your customers buy more often.  You want each customer on your file, instead of buying three times a year, to buy six times a year.  You need to convince your customers to make larger purchases. 

You can see how these are not additive.  If you help your average customer move from two purchases a year to four, you’ve doubled your revenue.  If at the same time you convince your average customer to spend an average of $200 with you instead of $100, I think that’s an octuplet.  You’re increasing your sales revenues by an order of magnitude.  These are not merely additive. 

• Finally, persuade your customers to stick with you longer. 

5 Advantages of the Internet

One of the reasons this program works so well is that it leverages five of the big advantages that the internet give us. 

Emotion

The first one is that the web can be an emotional medium.  In the old days, we had choices.  We could promote in direct mail, which is not an emotional medium.  It’s blank ink on white paper. 

With television on the other hand, you can see a poor child who needs food.  You can see the woman showing off her new figure on the beach and see how she feels about that and how her friends feel about that.  You can really experience the emotion. 

So television is very emotional, and direct mail print promotions were not nearly as much. No matter how much you tried, you couldn’t get that element as much. 

The web gives you the opportunity to do both.  So many of the promotions I see are just purely still like print promotions.  It’s like copy on paper, black ink on white paper.  The web can move.  It can have the same emotional component that television or film does.  The Online Profit Multiplier strategy harnesses that power. 

Community

Another important advantage of the web for marketers is that there is an online community there.  It’s a two-way medium.  It’s better than television, because television just talks at you and sends sound your way.  It doesn’t give you the opportunity to send sound and picture back the other way. 

You can get to know the people who are talking to you, to have a relationship with them, to ask them questions and get their help on something that’s important to you.  You can meet other people who are like you and share ideas.  By doing so, you get street credit and make a name for yourself online.  

The web lets you do all of those things.  Those are engagement devices.  Online Profit Multiplier makes full use of the online community concept.  You’ll see a little bit of how that works in a moment. 

As an old direct mail guy, I love this.  I worked for decades in a world where if I wanted to send a promotion to a bunch of prospects, it was going to cost me $500 per 1,000.  So obviously we couldn’t afford to send more than one promotion to any one prospect in any one short period of time. 

With the web, you can send sales messages to your prospects every single day, and in some instances more than once a day, and it costs you next to nothing.  Online Profit Multiplier makes full use of that advantage of the web as well. 

Topicality

In the series of the7 Recession Busters that I’ve sent you over the last week, we talked about topicality and how important it is to connect your email messages, your subject lines and your headlines to something that’s going on in the news. 

Whatever people are reading about, they’re thinking about, and what they’re thinking about, they have feelings about.  Whatever they have feelings about, they are going to read and respond to. 

People react to emotional stimulus far more often than they do to merely intellectual stimulus.  The web gives you that ability to read a headline online at 8:00 in the morning and by 9:00 have an email totally crafted around that breaking news or that headline.

If you’re in the health niche, that headline could be about some new study that was released or some discovery or something the FDA did – even a new statistic about how many people are suffering from diabetes or whatever.  No matter what area you’re in, there’s always some kind of news, even if the news was about the economy, and your product helps people save money. 

It gives you the opportunity to use breaking news in your emails.  That’s a huge importance. 

Timeliness

This kind of has to do with what I was just talking about with topicality.  The idea here is that you can respond to things that your customers and prospects are going through as they’re going through them. 

You can do deadlines.  You can count down to the end of an offer or the end of some opportunity within your campaign.  Believe me, nothing works as well on the web as deadlines.  It’s bringing people to that crossroads moment where they either have to make a decision to go with you or to go it alone.

The Online Profit Multiplier strategy works so well because it harnesses all of these things.  If you think about it, these pretty much also cover the 7 Recession Busters that we’ve been talking about over the last week. 

It fully leverages the web’s emotional assets.  It lets you use video until your heart’s content.  You can produce videos, spontaneous videos, other people’s videos, YouTube videos if you want to. 

It allows you to engage prospects on a blog in a two-way conversation prior to or during a campaign.  You can identify what their objections might be to making a purchase, but you can also use it to bond with them and allow them to shine a little bit by presenting their ideas and their opinions online.  It delivers enormous value over the period of a campaign.

By the way, when I say campaign, our campaigns tend to run 4 to 6 weeks, sometimes maybe 8 weeks in length.  During that time, we promote one particular product.  During that period of time, you have multiple opportunities to become a hero to your prospects and customers by delivering tremendous value to them in the form of information that will make their lives better. 

Online Profit Multiplier lets you use newsiness to intensify prospects engagement with the entire campaign.  It creates a close personal bond between you and your prospects and customers, because you’re right there with them.  You’re there with them on the blog.  You’re writing to them every day.  And of course the event, which is the anchor of the entire campaign, is you. 

In those campaigns, you can have two-way conversations with your people as well.  You can have question and answer sessions.  We’ve done that many times.  In some cases when you present an event online, the people who have the technology and put your event online will have chat panes available, so if you want to, you can have people ask questions while you’re doing your presentation. 

If you’re not doing your presentation live and it’s only simulated live – say you videotaped it in advance and then you run it at a particular time, because you want it to be just perfect and have time to edit it – you can ask people to submit their questions prior to the event and then you can answer the questions at the event. 
There’s an opportunity even during your online event to have two-way conversation. 

Then throughout, you have the opportunity to have deadlines.  We’ll talk more about that in a moment.  We’ve used 4, 5, or 6 deadlines in one 4- to 6-week campaign.  You will see response spike like 10 or 15 times over your normal daily response on the last two days of any deadline countdown. 

Online Profit Multiplier works so well because it incorporates all of these things.  It’s also superior to what most people are doing out there online.  The typical model is just kind of a brain-dead model.  So many of the things we do online have just been imported from direct mail or from print advertising, where every time you have contact with a customer you ask for a sale.  The great thing about OPM is you don’t have to do that. 

In this example here, I show where this is a typical marketing calender for some of the people I see online.  Every single day of the week they’re asking you to buy something – buy it today, buy it today, buy it today. 

Finally, at the end of the month they actually have the audacity to act surprised when their opt-out rates are off the scales and they find the overall responsiveness of their file is like zero.  It’s just dead.  People have completely tuned out.

Online Profit Multiplier allows you a completely different, much more enlightened marketing schedule.  You start spending a week, sometimes longer, just asking your prospects and customers, “What do you want? What would really enrich your life right now?”

I do a lot of work in the investment field, so we’ve asked people to tell us which investments they think will be the most profitable in the year ahead. “What’s the one thing you’re missing most when it comes to selecting better stocks? How can we help and what can we do to help you?” 

We send them to a blog and they tell us what they want.  They ask questions, and we answer questions.  We build up that close personal relationship I was talking about earlier.  

Then at some point, a week or so after you’ve been asking those questions and going back and forth with your prospects on the answers, you say, “Hey look, you’ve asked us to help you with this, and we’re going to deliver it, and we’re going to deliver it at a special online event in about a week.”

Now it can be a week or maybe 10 days out.  When I first started doing this, my invitation cycle to ask people to register for a free event ran for about 10 days, but now I find that a 5-day invitation cycle gets you every bit as good participation. 

So for five days or so you say, “Okay, you asked for it, and my team and I are putting this thing together.  It’s going to be next Wednesday, the 18th, at 12:00 noon EST.  We’re going to give you what you’ve asked for.”

We’re going to give you a better way to pick stocks, a better way to grow hair on top of your head, a better way to have the greenest grass in the neighborhood, a better way to lower your blood pressure naturally, whatever it is. 

You ask them to register, because after all you need to know how many are coming so you’ll have adequate facilities.  You’ll need their email address so you can send them instructions for attending.  And also, by the way, there will be slides prior to the event to help them take notes, so you’ll need to know where to send those.  So you need them to register for the event. 

“Registration is free, it’s quick, and it’s easy.  Just give us your first name and your email address, and you’re in.”

This should start sounding familiar about now, because this is a process that you’ve been through with me over the last couple of weeks.  So from this point on, now we’re at the event.  What’s going to happen next? I’ll tell you exactly what’s going to happen next.

After this event, there’s going to be an email that goes out to everybody on my file and my affiliate’s file who did not attend this event today.  It’s going to say, “Hey, don’t miss the video of this briefing that we did today.  It’s powerful and can really help you.  We can’t leave it online forever – bandwidth costs money.  Make sure you watch it right away.”

Now you have a countdown to when the video goes off line.  You’ll see there on the 27th/28th, 72 hours, 48 hours, 24 hours, 12 hours.  What’s happened here?

Instead of buy something, buy something, buy something every day, you’ve had an interesting discourse with your prospects and customers.  You’ve just spent the entire month begging them to accept some help from you, something that will bring value to their life absolutely free. 

What effect do you think that’s going to have on prospects and customers in terms of your opt-out rates, your average customer lifetime value, your open rates, and your readership rates on your emails? 

The people who attended the event, they’re going to take another track that we’ll look at in a moment.  But the majority of your file, 90% of your file, is not going to attend that event and all they’ve seen you do all month long is be an advocate for them, begging them to accept value for free.  So you’ve strengthened your bond with your entire file at this point. 

5 Phases of OPM

As we’ve just seen, there are five phases of Online Profit Multiplier. 

• There’s the engagement phase.  There’s the blog phase and what do you want? How can we help you? Would this work for you? 
• Secondly, there’s the invitation phase where you’re inviting them to register for your online briefing, your event.  
• Then there is the event itself.
• Then there’s a first follow-up phase right after the event. 

Now at this point your list is split in half.  You have people who attended or watched the event, and then you have those people who did not.  The non-attendees are invited to watch the video of the event before it goes off line.  The attendees will get emails that will then link to your sales page, because they’ve seen the presentation in the event. 

They’ve received tremendous value.  It’s 90% value, and only the last 5 or 10 minutes at the very most has anything to do with making an offer to them.  You’ve given them tremendous value for let’s say 50 minutes with the last 10 minutes being an offer of some kind.

• Then there’s the second follow-up phase.  That’s at the point where you take your video off line, as we just discussed. 

As soon as that happens, you send a transcript of your online event, a briefing, to the entire file.  Now people who don’t want to watch video, people who have slow internet connections or people who just aren’t patient enough to watch a video online, have the entire content of the video in transcript form. 

During that second follow-up phase, after that transcript goes out, daily emails count down to the end of the secondary offer deadline, which could be your charter offer or whatever.  That period of time would typically be just a couple of weeks. 

Now we’re going to look at each one of the phases in a little more detail.  During the engagement phase, your goal is simply to get your file focused on a problem that your product will solve for them.  You’re doing that without even mentioning that you have a product.  You’re doing this by simply saying, “As an investor, what’s your number one frustration?”

You’ll go to the blog, and people will answer all kinds of things.  You’ll key in on the 1 or 2, or 10  that say, “My biggest problem is timing.  I tend to buy the right stock at the wrong time.  I’ll buy a red hot stock, and it turns cold.” 

Then you say, “Oh, George said yesterday that timing is his biggest problem.  How many more of you have that problem?”  and a whole bunch of people raise their hands.

Everybody’s got that problem.  Everyone thinks timing is the kiss of death when it comes to investment.  So you have a conversation about that. “So what would help you? What if there was a way to improve your timing substantially, measurably? Would you be interested?”

Move the conversation that direction.  Now everyone on the file is all of a sudden focused on investment timing.  They’re thinking about it and offering suggestions, “Well, I use fundamental research.”  “I use technical analysis.” “I buy certain stocks at certain times.” 

People will be having this discussion and sharing their ideas, and you’ll be jumping in on a daily basis.  You say, “Well, Fred, that’s a great idea.  What a great thought.  I do it a little differently.  Here’s my approach.”  You get the conversation going. 

By the end of this engagement phase, you want your people to be at a position where you can say, “If we offered you a solution to the timing problem, would you accept it? If we gave you a solution in an online event, would you come? Would you welcome that kind of help?”  Of course, at that point, people are going to be saying yes.  They’ve been discussing this for the past week or so. 

That then gives you the ability to move onto phase two, which is your invitation phase.  During this phase, you’ll have daily emails that will go out to your entire file. 

These emails will do several things. 

• You’ll remind them that they asked for this. 

This is from the overwhelming demand of our readers, our friends.  Everybody is asking for this better way to time their investments, or a smarter way to lose weight, or this better way to grow hair on your head.

• Establish the date and time of the event. 

This is kind of an outline of the contents of the email, but you don’t have to present the material in this order.  Establish a date and time for the event.  Make it clear that this is a free event. 

• Present the reasons why prospects should attend. 

Tease the content that will be covered.  Write some good bullets and fascinations.
“During this event, we are going to tell you about… or show you how to…”  List each of the important valuable things that you’re going to give them during the event. 

• Provide the rationale why they must register.

We talked a little bit about that.  You need to be able to send them instructions for attending.  You need to be able to send them their PDF of the slides so they can take notes.  If it’s true, you can also talk about the fact that you need to make sure we have enough lines, that we have the capacity for everybody that wants to come. 

• You need to establish a deadline date. 

This is actually the first deadline in your campaign.  Remember we talked about deadlines being magic when it takes to getting people to act online.  This is your first deadline.  “You have to register by the day prior to the event, or we won’t be able to get this stuff to you in time.”  Your deadline date is the day before the actual online event takes place.

You establish a deadline date and time for registration, and if there’s some other scarcity rational, that’s fine.  I’ve done it where my scarcity was the number of seats available.  “I only have 300 lines available for this.”  If you have some other scarcity element that works for you, that’s fine too. 

At this point, the deadline in terms of, “Look, you have to be registered by the night before, or we’re not going to be able to get your stuff to you” works just great.

• Demonstrate that registering is fast, easy, and free. 

We have a mantra in our invitations.  The mantra is, “Registering is free and takes only seconds.  Simply click here.”  Ask prospects to click a link to register.  Always tell them precisely what they need to do. 

We’re jumping around a little bit, but now we’re up to the actual event.  Let’s talk a little bit about that. 

4 Reasons for a Live Event

My event, my campaign, is anchored by a live event for four reasons. 

• First, it gives prospects personal access to my spokesperson. 

We talked a little bit about them being able to submit questions in advance or even during the event and having somebody they like and respect, a celebrity, give them the answers they’re looking for.  That is so powerful in terms of bonding. 

• Secondly, it requires them to act before a date, the deadline thing. 
• Three, it implies scarcity, because there is a limit to how many can attend or that they have to register by a certain day. 
• Four, it requires prospects to make a commitment to attending. 

A lot of times in our emails we’ll say, “Look, if you’re not planning to actually attend, please don’t register; you’ll be taking someone else’s seat.  Registering for this event and reserving a seat for yourself is an implied obligation.  We really want you there, but don’t register if you’re not going to actually attend.”

3 Options for Your Live Event

The event could take many different forms.

• It could be a teleseminar. 

They could call a phone number and listen in on the phone, or they could jump online and just hear audio. 

There’s a voyeuristic thing here. It’s like listening in while I talk to my experts about so and so, or while I talk to this doctor about such and such.  “I’ve got this great expert that’s agreed to talk to me next Wednesday, and I want you to be a fly on the wall and be able to hear everything that happens.“

It could also be a lot of fun, if it were legal, but it’s not, to do it as an almost ambush of somebody.  Don’t go there. [laughing]. It’s not legal.  The people being heard on the call have to know they are being broadcasted. 

• It could be a Power Point-driven webinar like this one. 
• It could be a video webcast. 

Now my major financial client and I have gotten to the point where we love this approach so much that he has built a three-camera studio in his offices.  It’s a beautiful studio, and he’s made a major investment in it.  He’s built a news set and the whole nine yards.  He can do well-produced, high-definition video for his events. 

You don’t have to go that far.  Kodak has these little cameras with little tripods that you can get for $149 that are high def.  You can set it on your desk and do the entire thing that way.  Or you can use a Logitech camera that just mounts to your computer screen. 

Eye contact is good, but we tend to have just as good a result with Power Point based events.  People love the slides.  Let’s face it, they love to have the reference there at their desk. 

Also, there’s something else that happens with a Power Point driven event. The people who don’t have broadband find them accessible, because they can take the PDF and just dial in for the audio portion and then track you and go along with you in their PDF. 

So there’s three formats, and all of them work. 

As far as the content, the way the event is presented, as I said, you can offer them the ability to eavesdrop on a private conversation.  Now, again, that’s got to be pseudoprivate; the people who are being eavesdropped on need to know they’re being eavesdropped on.  There’s a feeling of mystery there – “I’m going to be talking to so and so, and I want you to be able to listen in.”

Financial clients have squawk box meetings in the morning when they talk about the trading day with their top people. “What’s going to happen today? What’s the major news that could move the markets?” The various analysts offer their ideas. That’s a squawk box session. People love that kind of thing. “You know, you can listen in on our morning squawk box sessions. They’re powerful.”

The event could be a how-to thing like this one. I’m showing you step by step how to do your own Online Profit Multiplier Campaign—how it works and how it all comes together. It could be news space. There could be a major news event. Maybe it could be an upcoming topical event that your people need to know about.

I can see nonprofits using this, like the American Rifle Association. Any time there’s the threat of a bill that would restrict gun ownership rights in a particular part of the country, they could do one of these for all their members in that part of the country and get major involvement in terms of writing their representatives and so forth.

It could be an exposé. It could be a global conference or town meeting. I’ve done a bunch of those where we have an analyst in Bangkok, another in Bonn, another one in Brazil, two or three in the United States, and maybe one in England. They’re all checking in and giving us their impression on the world economy and where the opportunities are.

A guy who I know really well did a global town meeting where he used Gorbachev, Margaret Thatcher, and Ronald Reagan after they all left office and had them give their predictions for the next decade for investors. It was very powerful.

Your event script should be 30 to 60 minutes. 80-90% of the event should be valuable content and it should all be delivered first. It should be delivered in the context of, “We’re doing this to help you. We really are.” So you’re not pushing a product up front.

At the end of the event, it’s okay to mention that you have a product that will help them take the next step, but you don’t have to be a high pressure salesman with this.

You soft-sell in the last three to six minutes and drive them to an online report that is, in effect, an advertorial that has a response device allowing them to order the product if they want to take the next step with you.

On event day, you send attendance instructions in the early morning and also one hour prior to the event. These are reminders. Sometimes I’ll do it the day before as well. “Set aside the time and be sure not to miss it.”

Urge attendees to log in 15 minutes early so if there are any technical issues they can identify them and fix them. I like putting a hidden link on the event page. Let me explain a little bit about that.

I use Streamlogics for these events because they will give me a report at the end of the event about how many people attended and who actually attended. I know more than some of these other companies. I get more information than they will give me.

On the page you’re looking at right now to watch this, there’s room for copy. You can put pretty much anything you want to on those pages. If my signature is on the side of the page, for example, as a link—it doesn’t look like a link—I can then say in the video, “You see my signature on this page? Just click that and you’ll be taken to the special report with more information on this opportunity.”

The reason it’s a hidden link is, you don’t want them hitting it and missing the video. You only want them to click it when you want them to click it, and the time for that is at the very end of the event after they’ve seen your presentation.

Then finally, the first post event email is sent immediately after the event. If your event starts at 12 noon, at 1:15 say you have an email autoresponder all scheduled to go out. After the event happens, as we talked about earlier, you have two tracks. You have people who saw it and people who didn’t.

Let me tell you what we did in November—the Engagement Phase. I wanted to do a contest where you tell us where the Dow was going to end the year 2010, where the Dow’s going to end the year, or gold’s going to end the year or interest rates are going to end the year. We want you to become a forecaster. You win simply by entering. You get a free subscription to any one of our print newsletters.

Then at the end of the year, the people who are the closest in terms of their overall prediction accuracy will receive an iPod, iTouch, or a Dell laptop. The grand prize was a cruise. I think it was a 10-day Caribbean cruise on a luxury ship. That got tremendous involvement during the Engagement Phase.

Then we started the Invite Phase. Now because of the involvement in that Engagement Phase, our registrations were just off the hook. Whereas normally we expect about 60,000 people to register for one of these events, we had about 90,000 register.

What you’re going to find is, the day of the actual event, only maybe 10 % or 15% of your total registrations will show up for the event. Those people need to be receiving invitations to view the video afterwards.

By the time our campaign was over, though – although we’d only had about 20,000 live views when we presented the event – we had 103,000 actual views. Those are unique views – unique names who actually watched the video.

It’s just kind of a rule of thumb. You can expect between 10% and 20% of the people who registered to actually attend the event. That’s why the post-event messaging is so important.

The people who registered but didn’t attend and the people who didn’t register and didn’t attend need to be driven to the video, because the vast majority of your video views are going to occur after the first presentation or the live presentation of the event.

To the people who did attend, they’re going to get an email sent immediately after that drives them to the sales page, and then a week or more of emails giving reasons why they should read their free report, which is the advertorial. There is an offer discount deadline on that sales page.

During that phase of the campaign, I generally email my entire sales page twice – usually at the beginning and once near the end of the campaign in the last four days – so that even for the people who don’t click through and go to the long copy sales page, many of them will be able to receive the long copy sales page as an email. I get more coverage that way.

Then finally we send 48-hour, 24-hour, 12-hour, and 8-hour emails – two emails the final day, the 12- and 8-hour emails – coming down to the expiration of the preferred offer. There are a series of discounts typically in these campaigns.

The day you view the event there is usually some kind of a small incentive of $100 or so if you sign up that day. But then two weeks from there is generally the end of the charter offer, which is a substantial discount – it could be $1,000 or more – and that goes away after this two-week period. That’s what this countdown here is talking about.

The non-attendees – both the people who registered and didn’t show up and the people who didn’t even bother to register – they get a follow-up email right after the event that says, “Wow! Holy moly! We had all these people registered for this event—100,000 people. It was our most successful ever. The thank you’s are already pouring in from across the globe.” Excitement! You have a bandwagon here that you want them to get on.

Then you send a week or more of emails urging prospects to watch the video of the event before it goes offline. Then you have your countdown 48-, 24-, 12-, and 8-hour last chance emails to watch the video.

After that deadline passes, the very next day they receive a transcript of the event with links to the sales page. Now you’re at the place where your entire file is unified again. There for a while the attendees/participants got one email driving them to the sales page, and everyone else got an email driving them to the video.

After that transcript goes out, now your entire file is unified. Only one email goes out to everybody per day. I tend to do topical emails counting down to the expiration of the secondary discount. It’s a smaller discount. But now we’re proving to them that, “You blew your first chance, so we’re not going back to that discount, but you’re about to blow your second chance and your second discount.” You can do a second countdown here at this point.

That’s generally the soul of how OPM works. You can see all of the engagement, the involvement, the topicality, the use of deadlines, how it all works together, and how the people who don’t attend—who will probably be close to 90% of your file—those people are not all burned out because you’ve been saying, “Buy something,” every day. Their perception of you is that you’ve just been asking them to accept free stuff. They’re not getting burned out. They’re not getting ticked off with you.

You’re going to find that your response and registration rates go up month after month with the people who attend your event as you use OPM, because they love them. They love getting their information this way. They love the drama and mystery of the OPM approach. They love getting engaged and spending time with your figurehead. They love being a part of the event itself.

The first time we tried this four years ago, we got about 20,000 people to our event in total. In November, we got 100,000 total views. Now the file doubled in that period of time in terms of size. That gives you some idea of how, even though the file is bigger, the response is up substantially.

Now once you have your entire campaign in the can—it’s over with, it’s done—and you have dozen of emails written, you have your sales pages, and you have your video of the event—all that material is gold.

You can repurpose it. You can do it as simply as writing a PPC ad that drives people to a free video on the subject that you covered. They have to opt-in to your ezine in order to watch the free video. Then the video delivers the value to all of these new people who have just come on your file and sends them to a sales page.

Some of them will buy. Most of them won’t, but you’ll get some revenue from that. But now you have an entire gauntlet of emails that you’ve already written for your house file campaign that you can send to all these new names that you’ve acquired, and hopefully convert many of them over the next several weeks.

If you go to this marketing model steadily where you do 6, 8, or 10 of these a year, then you’ve always got a new pay per click campaign out there. Even if you don’t have a media budget for pay per click, you can go with the affiliate model on this thing. You go to a company that is talking to people who are very much like yours demographically and psychographically.

You say, “Hey, look. Run this campaign on your file. Here’s how much I made on my file with it. It was great. We made $15, $20, or $37 per name (or whatever it is), and you can do just as well probably.

“Here are the emails. Here is the video of the event. Here are the post-event emails. Here’s the sales page. Here’s everything you need. We’ll give you 30% to 50% of the revenue you generate on this campaign.” So the guy runs it on his file, makes a bunch of money, you make a bunch of money, and everybody’s happy.

Anyway, you can see how it works here. The affiliates or the paid online ads drive traffic to a registration page that also opts them in to your ezine. The registration page then takes them to the video page. The video page then takes them to the sales page.

Some people will buy immediately. Most won’t. The ones who don’t will receive the event attendee emails, which will drive them back to the sales page, and that process will continue for a couple weeks until your deadline for that campaign is over.

It’s a great little model. It’s not often that you can do some work and find yourself in a situation where it’s building the size of your file and maximizing the revenue that you’re drawing from your file.

About a year and a half ago, I pulled together some beta testers out of file and I spent several weeks with them taking them through this entire process. The way we did it was, every week there would be an instructional session.

During that instructional session I would show them how to do some component of an OPM campaign—write an engagement blog, write an invitation email, write the beginning of a script, and write a sales page.

Then on Saturday I would take as long as it took, hours in some cases, to go through their homework, critique it, give them ideas on how to improve it, and then answer any questions they have.

It was a huge hit. Our beta testers loved it. We only had about 30 people in the program. It was very limited and restricted because I wanted to be able to spend the time necessary to out every mistake that somebody could possibly make doing an OPM campaign.

The response was fantastic. At the ETR Boot Camp in November there were several people who were part of that beta test group who were absolutely swearing that OPM was the best thing that ever happened to them, including one guy who was really not a crackerjack copywriter, but was a marketing consultant.

He took OPM and, because he knew how to do this, he was able to line up some absolutely huge clients who signed long-term contracts with him to have him run these kinds of campaigns on their files.

The upshot was that not only is OPM proven in the real world, not only has it been refined over four years, not only has it generated $18.5 million in a little over a month for my client last year in the middle of the worst recession in history—the last downturn since the Great Depression –

Not only did it generate royalties for me last year of anywhere from $200,000 on a bad month to a million or $1.4 million on my best months for a month’s work – of  course that’s with my client making 10 times more than that – but it works. The people I’ve taught and have learned it so far feel that it was taught well enough that they were able to take it, use it, and make money with it.

There are people on this call who get it. Maybe you’ve been in marketing for a long time. Maybe you’ve written scripts before. Maybe you’ve written entire campaigns before. You can take just what we’ve talked about on this call and you can run with it. If that’s you, God bless you. Have at it. Let me know how it works for you. I know it’s going to be great.

There are other people on this call who would like more help. That’s why we’ve recorded everything that we did with our beta test group—every instructional session, every homework grading session, every Q&A session—and we have it available for you if you want it.

You’re going to love the deal. Don’t go anywhere just because I’m offering you something here. You don’t have to take it. But there are more than 17 hours of video instruction and 12 instructional and Q&A and homework modules. You’ll see me critique the homework assignments. You’ll see what the students actually did, and you’ll see how I go through them and make each one of them stronger.

They asked the questions you would ask. You’ll hear the answers. You’ll get slides of each session so you can take notes. You get a transcript of each session. You get MP3 audio of each session so if you want to only listen to the audio in your car or upload it to your iPod or whatever, you can do that.

I cover more than just OPM on this thing. I go into how to structure win-win deals with clients, and how to qualify and approach a prospective client that you feel would do really well with this kind of online campaign.

We show you what you need to get started—the hardware, the software, the tech stuff. I’m a tech idiot. I take great pride in saying I don’t know how to do most of the technical things online. I pay people to do that because they’re 10 times better than I would ever be.

We’ve leveraged our people on this to give you the sources for everything that you’re going to need. There was a lady that didn’t even know what 1ShoppingCart software was or what CRM software was, which you’ll need because you’ll need to take orders online. We answered her questions and everything you need to get started.

How to lay out and plan your campaign, which you’ll see in a moment. You’ll even get a chart that takes you through that process. We’ll show you the various strategies. What we’ve gone through today is kind of a general approach, but the fun part and the breakthroughs come when you experiment and try new things, like we did with the forecast contest back in November.

We take you through the process of planning your campaign, regardless of what kind of product you have to sell. How to write a script—this was a big stopper even for copywriters. They’ve never written a script.

How do you do it? Who should be in it? How should the problem and solution be presented? Is it a dialogue or a monologue? We go through that whole process and give you great resources for writing your script.

The emails, of course, are a key to this whole thing. You need emails to drive people to the blog to have your engagement phase. You need emails to invite them to attend the event so you’ll get good registrations and views. You need emails afterwards to drive people to the sales pages.

How do you write an email that people are going to read? How do you write a great subject line? How do you write email body copy that’s going to be readable? How long should they be? That’s a big question that we get a lot.

We really get into the entire email thing, including the poison words, the things that you don’t want to say and you don’t want to do in an email because the internet service providers will just shut you down. They’ll just assume you’re spam, even if the people you’re going to are fully opted-in.

How do you keep your emails looking interesting? We cover three different formats that I use and, again, changing them up is really the key. We go through that for you. We talk about the number one response reply multiplier online, which are deadlines. We’ve talked about that and how to really leverage them to work.

In the campaigns that I do, we’ll have the deadline to register for the event. We have a deadline to attend the event, the deadline to get the same day discount on the product, the deadline to watch the video, the deadline to get the charter discount, and then there will be another deadline usually to get the introductory discount which is a lower level discount. There need to be four or five of these neutron bombs of the online marketing world deadlines in your campaign.

The blunders that people are making on sales pages and how to avoid them—that alone, whether you do an event-driving OPM marketing or just have sales pages, is worth its weight in gold.

How to maximize the revenues that you earn from each customer—a lot of that has to do with how you segment your file in different versions of the product or offer that you extend to each file segment.

How to weave a viral component into your campaign so that every name on your file is incentivized to send you new names of people that they know would be interested in your offer.

How to do your post-event messaging and exactly how to convert the OPM event that you created for your house file and turn it into a name acquisition campaign. You can do this the other way around too, you know. You can start out by creating an OPM event if you don’t have a list, take it to affiliates, let them build your list for you, and fill it with people who clicked on a link in an email to attend an event that you got from someone else’s list.

Now you have OPM-friendly people and you’re building your own list. You don’t have to start with a big list of your own to make this work. You can start using OPM as a list-builder.

The email strategies we use to convert new names into customers, how to extend a winning campaign virtually indefinitely, and so much more.

In addition to OPM, there are some additional tools that we’re going to include. Right off the bat I don’t want copywriting to be an obstacle for anybody who wants to do an OPM campaign. Remember, this is our stimulus package for 2010. [laughing] That means it has to be usable by everybody.

Right off the bat I’m going to give you swipe files where you will see samples of the emails we use for each phase of the campaign and actual swipes of sales pages, and also the single most effective email that I ever wrote.

It’s an invitation email and it got over 30% of my file to sign up for an event. Normally those things are valued at $197, but they’re free if you buy the OPM course now.

I don’t want sales copy to be an obstacle, so we’re also including absolutely free a copy of Two Hours to More Profitable Sales Copy. Now this is a big thick book that normally sells for $294 in our online store. If you go to the testimonial section on our website, you’ll see page after page after page of people thanking us for this book.

When I was at the ETR Boot Camp in November, there was a young man who just got back from Europe. He did this hitchhike thing all over Europe. The only thing he took with him was a copy of this Two Hours for More Profitable Sales Copy.

He opened it up and showed it to me. It was like the King James Version. He had marked this thing up in four different colors of highlighters, had margin notes all over the place, and said it was the best and most effective book he’d ever read on copywriting. As I said, normally it’s $294 in the online store, but it’s yours free as part of this offer.

More copywriting help—you’ll get Great Moments in Advertising, which shows how the art of copywriting has evolved over the decades starting in the late 1800’s with the guy who founded Montgomery Ward.

The 7 Most Powerful Characteristics That All Great Sales Copy Shares—this is a great checklist to use as you’re writing your sales pages and emails.

New Recipes for Maximum Response—this is some great stuff that Bob Bly and I did some time ago, where I talk about the things that I do differently that really make a difference for me in terms of response when it comes to writing copy.

Now because writing bulletin fascinations is such a big part of your email and sales page task, we’re also including a copy of our Screaming Eagle Newsletter in which is a complete module just on how to write great fascinations and bullets in your sales copy. That material alone is an extra $260. Plus there’s more.

There’s a special report on “How to Make Your Product Benefits Sparkle.”
“Poison Words and Phrases That Could Kill an Email Campaign.” Recommended website tools—all the technical things you’re going to need in order to mount an OPM event.

Then there’s a complete chart that shows you step by step how to do your event—that’s another $116.

You get all of this material: 17 Response-Boosting Guides, two extra CD-ROM’s on top of what you get with OPM, and tons of pages of swipes.

Let’s sum up. Normally, Online Profit Multipliers is $1,954. Today it’s $977. That’s our charter offer.

The OPM swipe files that we talked about are normally $197. They’re yours free when you buy OPM.

There are the eight additional bonuses we talked about. They’re valued at $673.

All together that’s almost $900 worth of free gifts, along with the over $1,000 discount that you get on OPM. All together that’s $1,847-worth of discounts and freebies.

We’re not quite done yet, because if you order today—the day that you watch this video—you’ll save an additional $100. This is your Same Day Discount. So you get it all for just $877. Your total savings is $1,947.

I just want to repeat one thing. That is, whether you ultimately do OPM campaigns or not, just the copywriting material that you get as part of this offer is invaluable. The Two Hours to More Profitable Sales Copy, swipe files for emails, swipe files for sales pages, “How to Write Fascination Bullets,” the “7 Most Powerful Characteristics of All Great Sales Copy,” “How to Make Your Product Benefits Sparkle”—that’s my approach to outing the emotional benefits that each product offers, as well as the practical ones.

As we all know, emotion sells better than intellect. So many copywriters fail to do that. I show you how to do that.

Plus there is the New Recipes for Maximum Response, which contains some of my most controversial secrets for producing winners.

As with anything that you buy from , you’re totally covered. You can take OPM, use it risk free for 30 days, and if you jump right on it you can conceivably get an OPM campaign together in time to use the revenue you make from it to pay for the course.

You can use it for 30 days. You must agree that it will bring you at least $25,000 in new online revenues the first time you use it or I’ll buy it back. Just send it back to me and I’ll send you a full refund, no questions asked. That’s it.

As I said before, the material we presented in this event is going to be enough for many of you to just take it and run with it. I hope you do. I know if you do it’s going to make you a bundle in the year ahead, and really can make 2010 your best year ever, just like it made 2009 my best.

Those of you who want more help, we’re standing by with the OPM system with absolutely stunning discounts on it that make it affordable to everybody. If you want more information on OPM, more information on how it’s worked for us, more information on the secrets of why it works, and to read more about this special offer, just watch your inbox. In the next few minutes there is going to be an email with a link.

If you like, you can simply click my signature on this page and go directly to that advertorial right now.

This has been fun for me. I hope it’s been helpful for you. I would really love to hear from you. Any of you who use these techniques in the months ahead, I’d love to hear how they’ve worked for you because I know that they’re really going to help.

Take care, and I’ll be seeing you in the pages of The Total Package.

To read Clayton’s full Online Profit Multiplier
report click here.

Yours for Bigger Winners, More Often,

Clayton Makepeace
Publisher & Editor
THE TOTAL PACKAGE

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Dear Business-Builder,

Today at 5:01 PM Eastern Time, the FREE coaching session Clayton prepared for you will be taken offline.

That gives you less than eight hours to get this complimentary and comprehensive overview of Clayton’s Online Profit Multiplier marketing strategy.

In this outstanding video, Clayton reveals…

• The five steps to creating explosive growth and huge profits in any business – even yours – FREE
• How the Online Profit Multiplier strategy harnesses the power of the Web to create wildly successful and profitable sales campaigns – FREE
• The problem with the standard house file marketing model and what Clayton’s discovered that turns it on its head – FREE
• The five phases of Clayton’s new marketing strategy for 2010 that was honed to razor’s edge over the last 4 ½ years – revealed – FREE
• The mystery of the "hidden link" and what it can do for response – FREE
• And much more!

To view this video before it’s too late, just turn up your computer speakers and click here to watch it before it’s too late!

Wishing You Every Success,

Wendy "The Redhead" Makepeace
General Manager
THE TOTAL PACKAGE

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Looking for more of Clayton's articles? Check these out.

Looking for past issues of The Total Package? Click here for our archives.

CLICK THIS LINK NOW to discover the online marketing strategy Clayton uses to generate sales of up to $16.5 million per month – and to make 2010 YOUR most profitable year ever —–>

Dear Business-Builder,

For more than a week now, I have begged, pleaded, or as Clayton would put it, NAGGED the heck out of you to take the time to watch this watershed coaching session.

The simple truth is, only one of two things can happen now …

Either you’ll turn up your computer speakers and click this link immediately … view the video of Your Financial Stimulus Package for 2010 … and learn how to conduct your own online sales campaigns that produce sales of up to $16.5 million per month …

Or you’ll shine me on again … go about your business … and miss out on what is, for my money, the single most helpful coaching session Clayton has ever offered.

YOU DO NOT WANT TO MISS WHAT’S REVEALED ON THIS REMARKABLE VIDEO BRIEFING …

• The five steps to creating explosive growth and huge profits in any business – even yours – FREE
• How the Online Profit Multiplier strategy harnesses the power of the Web to create wildly successful and profitable sales campaigns – FREE
• The problem with the standard house file marketing model and what Clayton’s discovered that turns it on its head – FREE
• The five phases of Clayton’s new marketing strategy for 2010 that was honed to razor’s edge over the last 4 ½ years – revealed – FREE
• The mystery of the "hidden link" and what it can do for response – FREE
• And much more!

Besides … Your Financial Stimulus Package for 2010 is free; no gimmicks and no strings attached.

But the video of this all-important coaching session goes offline TOMORROW – so whatever you do, turn up your computer speakers and click here to watch it before it’s too late!

Wishing You Every Success,

Wendy "The Redhead" Makepeace
General Manager
THE TOTAL PACKAGE

Looking for resources related to this article? Try some of these.

Looking for more of Clayton's articles? Check these out.

Looking for past issues of The Total Package? Click here for our archives.

In just two, short days, you will have MISSED your opportunity to view this video and discover the strategy Clayton used to generate sales of up to $16.5 million per month last year – despite the lousy economy.

CLICK THIS LINK to view this all-important video before it’s too late! –––––>

Dear Business-Builder,

You’re almost out of time!

The absolute deadline for viewing the FREE coaching session Clayton designed to help you make 2010 your most profitable year ever is this Friday, February 5 at 5:00PM Eastern Time.

If you wait until Saturday, you will have blown your opportunity to learn online marketing secrets that earned Clayton royalties of up to $1.4 million per month in 2009.

YOU DO NOT WANT TO MISS WHAT’S REVEALED ON THIS REMARKABLE VIDEO BRIEFING …

• The five steps to creating explosive growth and huge profits in any business – even yours – FREE
• How Clayton’s Online Profit Multiplier strategy harnesses the power of the Web to create wildly successful and profitable sales campaigns – FREE
• The problem with the standard house file marketing model and what Clayton’s discovered that turns it on its head – FREE
• The five phases of Clayton’s new marketing strategy for 2010 that was honed to razor’s edge over the last 4 ½ years – revealed – FREE
• The mystery of the "hidden link" and what it can do for response – FREE
• And much more!

But because the information Clayton presented is so timely, he says we absolutely, positively CAN NOT leave it up past THIS Friday, February 5, 2010 at 5:00PM Eastern Time. 

So whatever you do … make time to view it today, simply turn up your computer speakers and click here.

Wishing You Every Success,

Wendy "The Redhead" Makepeace
General Manager
THE TOTAL PACKAGE

Looking for resources related to this article? Try some of these.

Looking for more of Clayton's articles? Check these out.

Looking for past issues of The Total Package? Click here for our archives.

Clayton’s blockbuster video – Your Financial Stimulus Package for 2010 – goes offline THIS FRIDAY!

The secrets Clayton reveals in this video could literally put millions of dollars into your pocket this year:  CLICK THIS LINK to view it before it’s too late! –––––>

Dear Business-Builder,

In just three, short days, your opportunity to view the video – Clayton’s watershed online briefing Your Financial Stimulus Package for 2010 – will have EXPIRED.

This Friday – just over 72 hours from now – this crucial video will be taken off-line and you will have missed out on the online marketing strategy Clayton used to make 2009 his most profitable year ever – despite the terrible economy.

Believe me:  You do NOT want to miss this remarkable video:

• It’s absolutely free; no gimmicks, no strings attached.
• You get a full hour of coaching on how to create and execute the highly unorthodox online sales campaigns that Clayton used last year to generate sales revenues of up to $16.5 in as few as five weeks …
• You’ll see how this unique campaign strategy helped to add 120,000 new prospects to his clients’ lists in 2009 – and turned those “raw recruits” into high-paying customers in an average of 63 days …
• You’ll learn how this remarkable strategy has actually caused response rates and revenues to rise for more than four years – and how it’s driving Clayton’s clients’ customer lifetime value through the roof …

And you’ll also discover …

• The five steps to creating explosive growth and huge profits in any business - even yours …
• How the Online Profit Multiplier strategy harnesses the power of the Web to create wildly successful and profitable sales campaigns …
• The problem with the standard house file marketing model and what Clayton’s discovered that turns it on its head …
• The five phases of Clayton’s new marketing strategy for 2010 that was honed to razor’s edge over the last 4 ½ years – revealed …
• The mystery of the "hidden link" and what it can do for response …
• And much more!

But because the information Clayton presents in this video is so timely, he says we absolutely, positively CAN NOT leave it online past 5:00PM Friday, February 5, 2010 – just over 72 hours from now.

So turn up your computer speakers and the click this link to watch Your Financial Stimulus Package for 2010 while you still can!

Then come back to this page and leave your comments below.  We want to know what you think about what Clayton revealed on the video.  Does it make sense to you?  Can you see it working in your business or industry? 

We can’t wait to hear from you!

Wishing You Every Success,

Wendy "The Redhead" Makepeace
General Manager
THE TOTAL PACKAGE

Looking for resources related to this article? Try some of these.

Looking for more of Clayton's articles? Check these out.

Looking for past issues of The Total Package? Click here for our archives.

In last week’s online briefing, Clayton revealed why:  It’s something YOU said – or rather, that you’re saying to your prospects and customers every single day!

Clayton’s solution could easily multiply your online response – but the video of Your Financial Stimulus Package for 2010 goes offline THIS WEEK:

CLICK THIS LINK to view it while you still can! —->

Dear Business-Builder,

This is your LAST WEEK to view Clayton’s blockbuster online briefing, Your Financial Stimulus Package for 2010 – and to learn the online marketing strategy that Clayton used to make 2009 our most profitable year ever – despite the lousy economy.

So if you’re a business owner or marketing exec and really serious about boosting response to your online promotions …

Or, if you’re a copywriter or marketing consultant looking to add a powerful new moneymaking weapon to your marketing arsenal …

Please make absolutely sure you DO NOT miss this all-important video.  Just turn up your speakers and click this link before this week’s deadline.

Right off the bat, Clayton explains
why 95% of all online businesses fail …

No, it’s not their products … or their offers … or their sales copy …

It’s a fatal flaw in their marketing strategy that actually drives prospects away before they can make a purchase – and even turns red-hot customers icy-cold.

Best of all, Clayton gave us the solution:  The alternative marketing strategy he uses that causes prospects to make their first purchases four months sooner … keeps customers with you virtually forever … and drives response to every promotion through the roof.

This is the strategy Clayton used to generate tens-of-millions of dollars in online sales for his clients last year and that also earned us royalties of up to $1.4 million PER MONTH!

And in the video of this never-to-be-repeated online briefing, Clayton also reveals …

• The five steps to creating explosive growth and huge profits in any business - even yours …
• How the Online Profit Multiplier strategy harnesses the power of the Web to create wildly successful and profitable sales campaigns …
• The problem with the standard house file marketing model and what Clayton’s discovered that turns it on its head …
• The five phases of Clayton’s new marketing strategy for 2010 that was honed to razor’s edge over the last 4 1/2 years - revealed …
• The mystery of the "hidden link" and what it can do for response …
• And much more!

Please believe me:  YOU DO NOT WANT TO MISS THIS REMARKABLE VIDEO BRIEFING!

It’s free; no gimmicks, no strings attached.

You get a full hour of coaching on how to create and execute the kinds of campaigns that Clayton used last year to generate sales of up to $16.5 million in just five weeks.

But because the information Clayton presented is so timely, he says we absolutely, positively CAN NOT leave it up past this Friday, February 5, 2010.

So turn up your computer speakers and the click this link to watch Your Financial Stimulus Package for 2010 while you still can!

Wishing You Every Success,

Wendy "The Redhead" Makepeace
General Manager
THE TOTAL PACKAGE

Looking for resources related to this article? Try some of these.

Looking for more of Clayton's articles? Check these out.

Looking for past issues of The Total Package? Click here for our archives.

More importantly:  He showed you how you can leverage all five of these powerful response-boosters to multiply your sales and income in 2010.

The video of this watershed online briefing is now available online …

But we MUST take it offline no later than next Friday, February 5 – CLICK THIS LINK to watch it before it’s too late ———–>

Can I let you in on a little secret?

Clayton is not the only one in our family with marketing in his blood.  I spent nearly one-fourth of my life in marketing at one of the greatest direct marketing companies of all time:  Phillips Publishing! 

It’s true:  At first, I bought printing services and rented mailing lists for our multi-million-dollar monthly mailings.  Later on, as Director of Marketing, I created the copy strategy and hired, directed and on occasion, even fired copywriters.

But when it comes to The Total Package, Clayton and I have a clear understanding:  My job around here is to make sure things get done and that everything runs smoothly.  CLAYTON’s job is to create the content that will help you get “bigger winners, more often.”

So, although Clayton had given me kind of a “sneak preview” of what he’d be covering in yesterday’s online briefing, I saw it for the first time just like everyone else did – when Clayton presented it at noon.

And you know what?  The old guy did it again:  He over-delivered – in spades!

See, I know first-hand that the Online Profit Multiplier (OPM) strategy he presented works like gangbusters.  After all – I get to deposit the royalty checks his clients send him every month! :)

But yesterday, when Clayton dove into the five major advantages that ONLY the internet offers us marketers …

And explained how the vast majority of us never even begin to use all of them to increase our response …

And then demonstrated, step-by-step, how to create OPM sales campaigns that fully leverage each one of these advantages to explode your response and sales revenues …

I’ll be honest:  It was like finding diamonds buried at my feet!

And as powerful as these five golden advantages of the Web are … they’re only a tiny fraction of the moneymaking secrets Clayton revealed yesterday. 

He gave us a comprehensive overview of the entire strategy he’s using to not only make his clients rich - but also to bring home royalties up to $1.4 million per month …

• The five steps to creating explosive growth and huge profits in any business - even yours …
• How the Online Profit Multiplier strategy harnesses the power of the Web to create wildly successful and profitable sales campaigns …
• The problem with the standard house file marketing model and what Clayton’s discovered that turns it on its head …
• The five phases of Clayton’s new marketing strategy for 2010 that was honed to razor’s edge over the last 4 ½ years – revealed …
• The mystery of the "hidden link" and what it can do for response …
• And much more!

Please believe me:  YOU DO NOT WANT TO MISS THIS REMARKABLE VIDEO BRIEFING!

It’s free; no gimmicks, no strings attached.

You get a full hour of coaching on how to create and execute the kinds of “OPM” campaigns that Clayton used last year to generate sales of up to $16.5 million in just five weeks.

But because the information Clayton presented is so timely, he says we absolutely, positively CAN NOT leave it up past next Friday, February 5, 2010.

So turn up your computer speakers and the click this link to watch Your Financial Stimulus Package for 2010 while you still can!

Wishing You Every Success,

Wendy "The Redhead" Makepeace
General Manager
THE TOTAL PACKAGE

Looking for resources related to this article? Try some of these.

Looking for more of Clayton's articles? Check these out.

Looking for past issues of The Total Package? Click here for our archives.

… And already, hundreds of “thank-you” e-mails are pouring in from across the globe!

In fact, the response from viewers is so gratifying, we’ve decided to  leave the video online for a few days.

So if you missed any part of this amazing moneymaking briefing  or want to see it again, simply turn up your computer speakers and click here –>

Holy smokes – that was AMAZING!

Thousands of online marketers worldwide signed up to meet Clayton online today for his presentation of Your Financial Stimulus Package for 2010!

And once again, Clayton delivered everything he promised to – in spades!  He revealed …

• Why so many online businesses never achieve the response rates they need to survive – let alone make their owners richer …
• The five golden advantages that the Web offers marketers – and how the vast majority of marketers fail to take full advantage of them …
• A comprehensive overview of his Online Profit Multiplier (OPM) campaign strategy – the approach he used to generate sales of up to $16.5 million in as few as five weeks last year – and showed how it leverages ALL of the Web’s advantages to multiply your sales …
• How his OPM strategy can also be used to attract as many as 30,000 highly qualified new prospects every month – and why those prospects are becoming paying customers in a scant 63 days …
• And he walked us, through every step required to execute all five phases of this amazingly effective marketing strategy!

So, as you might suspect, our inboxes began filling up with “thank-you” notes within seconds after Clayton wound things up at 1:00 PM today. 

In fact, response has been so great that we’ve decided to keep the video recording of the event online for one week.

So if you missed any part of today’s presentation or want to watch it again, just turn up your computer speakers and click this link now.

Your Financial Stimulus Package for 2010 is absolutely indispensable for every serious online marketer:

If you’re a business owner or marketing pro, the strategies Clayton reveals in this briefing will help you whip the competition while growing your sales revenues by leaps and bounds.

And, if you’re a copywriter or marketing consultant you’ll possess a secret-weapon capable of attracting tons of new clients and huge business opportunities in the year ahead!

Your Financial Stimulus Package for 2010 is absolutely FREE – no strings attached, no obligation of any kind.  Just turn up your computer speakers and click this link to watch it now.

Wishing You Every Success,

Wendy "The Redhead" Makepeace
General Manager
THE TOTAL PACKAGE

Looking for resources related to this article? Try some of these.

Looking for more of Clayton's articles? Check these out.

Looking for past issues of The Total Package? Click here for our archives.

Your opportunity to attend tomorrow’s seminal online briefing, Your Financial Stimulus Package for 2010 will EXPIRE at MIDNIGHT TONIGHT.

That gives you just a few more hours to reserve your place tomorrow as Clayton presents his comprehensive overview of the marketing strategy that earned his clients revenues of up to $16.5 million in just over one month …

… And that earned our family royalties on those sales of $1.4 million for a single month’s work.

Registering is FREE and takes only seconds.

It’s the only way we can reserve your place in time to make sure you receive your instructions for attending and your copy of the slides Clayton’s set to present.

Just click this link to register before it’s too late.

Wishing You Every Success,

Wendy "The Redhead" Makepeace
General Manager
THE TOTAL PACKAGE

Looking for resources related to this article? Try some of these.

Looking for more of Clayton's articles? Check these out.

Looking for past issues of The Total Package? Click here for our archives.

You now have just over 24 hours to grab a FREE registration for this Thursday’s can’t-miss marketing event:  Your Financial Stimulus Package for 2010!

At this online briefing, Clayton will give you his comprehensive overview of the online marketing strategy he used to make 2009 our family’s most profitable year ever – despite the worst recession since the Great Depression.

This is the strategy Clayton used in 2009 to generate …

• $16.5 million in sales revenues in just over four weeks:  Between late February and early March, this unique marketing strategy hauled in about $37 for every prospect and customer name on his client’s file …
• More than $8 million during the “dog days” of August:  Banking more than one-quarter million dollars every day and …
• More than $41,000 PER HOUR between Christmas and New Year’s Day:  That’s $1 million per day even in the biggest holiday “dead zone” of the year!

Now, this Thursday, Clayton is sharing this proprietary strategy with one, clear goal in mind:  To help you make this year – 2010 – YOUR best year ever!

Sadly, though, I’m told some of you have not yet grabbed your free registration for this watershed online briefing – and now, it’s almost too late: 

The ONLY way we can get your instructions for attending to you in time …

The ONLY way we can make sure you have the PDF of the PowerPoint slides for easy note-taking …

The ONLY way to make sure you can attend this briefing … is to register no later than tomorrow …

Because this all-important briefing takes place the very next day – THIS Thursday, January 28, 2010 at 12 noon Eastern Time!

Registering is FREE and takes only a few seconds

Just click this link to register now, before it’s too late.

You’ll receive instructions for attending tomorrow and Thursday morning.  Also on Thursday, I’ll send you the PDF of the PowerPoint slides Clayton will be presenting to make note-taking easy for you.

Then, on this Thursday, January 28, a few minutes before noon Eastern Time, just follow the simple instructions to watch the entire briefing online!

Wishing You Every Success,

Wendy "The Redhead" Makepeace
General Manager
THE TOTAL PACKAGE

PS: There’s still time to enjoy your special sneak preview of Your Financial Stimulus Package for 2010!

Last weekend, Rich Schefren – America’s leading business coach — interviewed Clayton about his unorthodox online marketing strategies.  The recording is free and you can listen to it here.

Looking for resources related to this article? Try some of these.

Looking for more of Clayton's articles? Check these out.

Looking for past issues of The Total Package? Click here for our archives.