Comments on: Can You Pick the Winning Headline http://www.makepeacetotalpackage.com/gary-bencivenga/can-you-pick-the-winning-headline.html Business-Building Secrets for Growth-Obsessed Companies Fri, 21 Nov 2008 07:06:46 +0000 http://wordpress.org/?v=2.3.3 By: Shel Horowitz http://www.makepeacetotalpackage.com/gary-bencivenga/can-you-pick-the-winning-headline.html#comment-184 Shel Horowitz Sat, 12 May 2007 05:21:27 +0000 http://www.makepeacetotalpackage.com/gary-bencivenga/can-you-pick-the-winning-headline.html#comment-184 And that\'s why it works so well. Caples brought in the trusted expert--the unnamed doctor. As a copywriter and author of five books on marketing, I incorporate social proof in its various forms--testimonials, reviews, power headlines, benefit-focused copy--into pretty much everything I write. Perhaps I took it to extremes with my sixth book, Principled Profit: Marketing That Puts People First. I am so convinced of the power of this material to change lives and actually change the culture that I went to press with 55 testimonials! (I\'ve gotten another 25 or so since then). And here\'s an interesting thing--when I show this book around, I watch people\'s reactions. A lot of them notice Jack Canfield on the back cover and say, \"Wow, how\'d you get Jack?\" When I answer, I also point out that there are many other testimonials in the front pages--and I watch their jaws drop as they see them all. Next thing I know, they\'re handing me a twenty and saying \"keep the change. I need this book NOW!\" We like that! Gary (and Clayton), thanks not only for giving me a chance to mouth off, but for all the wonderful work you do, educating copywriters. I\'ve been a fan and reader for several years. _____________________________ Shel Horowitz, shel (AT) principledprofit.com, 800-683-WORD/413-586-2388 Marketing & publishing consultant/copywriter, award-winning author of * Principled Profit: Marketing That Puts People First http://www.principledprofit.com * Grassroots Marketing for Authors and Publishers http://www.grassrootsmarketingforauthors.com * Grassroots Marketing: Getting Noticed in a Noisy World http://www.frugalmarketing.com / -->Join the Business Ethics Pledge - Ten Years to Change the World, One Signature at a Time (please tell your friends) http://www.business-ethics-pledge.org _________________________________________________ And that\’s why it works so well. Caples brought in the trusted expert–the unnamed doctor.

As a copywriter and author of five books on marketing, I incorporate social proof in its various forms–testimonials, reviews, power headlines, benefit-focused copy–into pretty much everything I write.

Perhaps I took it to extremes with my sixth book, Principled Profit: Marketing That Puts People First. I am so convinced of the power of this material to change lives and actually change the culture that I went to press with 55 testimonials! (I\’ve gotten another 25 or so since then).

And here\’s an interesting thing–when I show this book around, I watch people\’s reactions. A lot of them notice Jack Canfield on the back cover and say, \”Wow, how\’d you get Jack?\” When I answer, I also point out that there are many other testimonials in the front pages–and I watch their jaws drop as they see them all.

Next thing I know, they\’re handing me a twenty and saying \”keep the change. I need this book NOW!\”

We like that!

Gary (and Clayton), thanks not only for giving me a chance to mouth off, but for all the wonderful work you do, educating copywriters. I\’ve been a fan and reader for several years.

_____________________________
Shel Horowitz, shel (AT) principledprofit.com, 800-683-WORD/413-586-2388

Marketing & publishing consultant/copywriter, award-winning author of

* Principled Profit: Marketing That Puts
People First http://www.principledprofit.com

* Grassroots Marketing for Authors and Publishers
http://www.grassrootsmarketingforauthors.com

* Grassroots Marketing: Getting Noticed in a Noisy World
http://www.frugalmarketing.com /

–>Join the Business Ethics Pledge - Ten Years to Change the World,
One Signature at a Time (please tell your friends)
http://www.business-ethics-pledge.org
_________________________________________________

]]> By: Jason Conn http://www.makepeacetotalpackage.com/gary-bencivenga/can-you-pick-the-winning-headline.html#comment-91 Jason Conn Thu, 19 Apr 2007 12:42:41 +0000 http://www.makepeacetotalpackage.com/gary-bencivenga/can-you-pick-the-winning-headline.html#comment-91 I live and breathe this stuff, everyday of my life. I\'m a marketing junkie, what can I say? Get a life... Gary Bencivenga gave me the knowledge that gave me the ability to change my life forever. The universe is certainly goverened by rules, basic principles, that when followed, yeild all the fruits you seek with all your heart. Gary Bencivenga is in my opinion, the greatest (reason why)copy writer in history. Thank you Gary, for sharing those priceless bullets with the rest of us who wish we had but a fraction of your incredible talent. I live and breathe this stuff, everyday of my life. I\’m a marketing junkie, what can I say? Get a life…
Gary Bencivenga gave me the knowledge that gave me the ability to change my life forever. The universe is certainly goverened by rules, basic principles, that when followed, yeild all the fruits you seek with all your heart. Gary Bencivenga is in my opinion, the greatest (reason why)copy writer in history. Thank you Gary, for sharing those priceless bullets with the rest of us who wish we had but a fraction of your incredible talent.

]]> By: Chris Freeman http://www.makepeacetotalpackage.com/gary-bencivenga/can-you-pick-the-winning-headline.html#comment-71 Chris Freeman Sat, 14 Apr 2007 14:58:29 +0000 http://www.makepeacetotalpackage.com/gary-bencivenga/can-you-pick-the-winning-headline.html#comment-71 John - I couldn\'t agree more with your comments! If you\'re still looking for the DVD\'s, you can read more here: www.bencivengabullets.com/b100dvd.asp If I didn\'t have so many mouths to feed, I\'d purchase it myself! John - I couldn\’t agree more with your comments! If you\’re still looking for the DVD\’s, you can read more here:
http://www.bencivengabullets.com/b100dvd.asp

If I didn\’t have so many mouths to feed, I\’d purchase it myself!

]]> By: John Anderson http://www.makepeacetotalpackage.com/gary-bencivenga/can-you-pick-the-winning-headline.html#comment-50 John Anderson Mon, 09 Apr 2007 18:24:09 +0000 http://www.makepeacetotalpackage.com/gary-bencivenga/can-you-pick-the-winning-headline.html#comment-50 Reading Gary Bencivengas writing is being in the presence of genius. One can sense the care and appreciation with which he chooses each word...ahhh beautiful. Anyway, just wondering if any one knows when the dvds of his once of seminar is being released, and where to buy it. Best John Anderson Director, Spiritual Wealth Creation. Reading Gary Bencivengas writing is being in the presence of genius. One can sense the care and appreciation with which he chooses each word…ahhh beautiful. Anyway, just wondering if any one knows when the dvds of his once of seminar is being released, and where to buy it.
Best John Anderson
Director, Spiritual Wealth Creation.

]]> By: Michel Fortin http://www.makepeacetotalpackage.com/gary-bencivenga/can-you-pick-the-winning-headline.html#comment-41 Michel Fortin Sat, 07 Apr 2007 12:40:29 +0000 http://www.makepeacetotalpackage.com/gary-bencivenga/can-you-pick-the-winning-headline.html#comment-41 I just read on another blog -- strangely enough -- a quote from Carl Sagan: \"Extraordinary claims need extraordinary proof.\" I just read on another blog – strangely enough – a quote from Carl Sagan:

\”Extraordinary claims need extraordinary proof.\”

]]> By: Geoff Dodd http://www.makepeacetotalpackage.com/gary-bencivenga/can-you-pick-the-winning-headline.html#comment-32 Geoff Dodd Fri, 06 Apr 2007 05:00:03 +0000 http://www.makepeacetotalpackage.com/gary-bencivenga/can-you-pick-the-winning-headline.html#comment-32 Thank you Clayton and Gary for your shot of truth. You have the uncanny knack of distilling pure response-elevating factors like proof elements and belief - ah, my double malt today. :zzz Thank you Clayton and Gary for your shot of truth. You have the uncanny knack of distilling pure response-elevating factors like proof elements and belief - ah, my double malt today.
:zzz

]]> By: Raja Hireker http://www.makepeacetotalpackage.com/gary-bencivenga/can-you-pick-the-winning-headline.html#comment-31 Raja Hireker Thu, 05 Apr 2007 14:25:26 +0000 http://www.makepeacetotalpackage.com/gary-bencivenga/can-you-pick-the-winning-headline.html#comment-31 When you read Gary Bencivenga\'s writing, it\'s like pure genuis striking at your heart and mind. And... it really and truly, just takes your breath away! The \'believability\' factor is something we\'re all looking for in most everything we buy. And, it\'s also true in the people we choose to share our lives with. Gary explained it, beautifully. His clean, untarnished, laser fuelled copy is just fabulous. Worthy of emulation. I\'ve not seen any of his promotions or complete packages. I have however, subscribed to his magnificent \'Bencivenga Bullets\'. By your \'replaying of a fabulous tune\' Clayton, has triggered myself to thump my head against the wall. Once I\'ve done that, I\'ll GO BACK and read all those \'mini masterpieces\' Gary has shared with the world on his website. OUCH... my head hurts! It\'s a fab publication you put out Clayton. Raja C. Hireker When you read Gary Bencivenga\’s writing, it\’s like pure genuis striking at your heart and mind.

And… it really and truly, just takes your breath away!

The \’believability\’ factor is something we\’re all looking for in most everything we buy.

And, it\’s also true in the people we choose to share our lives with.

Gary explained it, beautifully.

His clean, untarnished, laser fuelled copy is just fabulous. Worthy of emulation.

I\’ve not seen any of his promotions or complete packages. I have however,
subscribed to his magnificent \’Bencivenga Bullets\’.

By your \’replaying of a fabulous tune\’ Clayton, has triggered myself to thump my head against the wall.

Once I\’ve done that, I\’ll GO BACK and read all those \’mini masterpieces\’ Gary has shared with the world on his website.

OUCH… my head hurts!

It\’s a fab publication you put out Clayton.

Raja C. Hireker

]]> By: Winnie Anderson http://www.makepeacetotalpackage.com/gary-bencivenga/can-you-pick-the-winning-headline.html#comment-30 Winnie Anderson Thu, 05 Apr 2007 14:07:17 +0000 http://www.makepeacetotalpackage.com/gary-bencivenga/can-you-pick-the-winning-headline.html#comment-30 I read The Total Package as soon as I find it in my inbox. It never fails to deliver information I need NOW to write better. Today\'s issue with Gary Benvivenga\'s article is no exception. Thanks to Clayton and Gary for sharing their incredible knowledge. Winnie Anderson Brand Strategist / Copywriter I read The Total Package as soon as I find it in my inbox. It never fails to deliver information I need NOW to write better. Today\’s issue with Gary Benvivenga\’s article is no exception.

Thanks to Clayton and Gary for sharing their incredible knowledge.

Winnie Anderson
Brand Strategist / Copywriter

]]> By: Bob Clarke http://www.makepeacetotalpackage.com/gary-bencivenga/can-you-pick-the-winning-headline.html#comment-29 Bob Clarke Thu, 05 Apr 2007 13:42:44 +0000 http://www.makepeacetotalpackage.com/gary-bencivenga/can-you-pick-the-winning-headline.html#comment-29 Only in the Total Package do we always get more, more, more! And Gary Bencivenga hit the nail on the head with this one. Stated as it should have been said originally, believing is seeing. Only in the Total Package do we always get more, more, more! And Gary Bencivenga hit the nail on the head with this one.
Stated as it should have been said originally, believing is seeing.

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