…. Is it Your theory, against  ( results given to you by one of the greatest copywriters ever , no less -)  tested "PROVEN" facts, that show why, the words If and Then, work like hell exploding response… and how it out - pulls - EVERYTHING its put up against? 

So I just want understand what you’re debating?

BTW… There are NO assumptions, there’s testing and RESULTS…

Good luck buddy.

Great post.

This truly proves that copywriting and advertising is salesmanship in writing.

I’ve spent over 10 years in direct sales before entering the wonderful world of copywriting and direct response marketing.

And whenever I’ve called on prospects, I’ve used this same phrase, "If I can show you ….. ", tailored to my service. 

Then when I sat down with them, I would again say, "If I can help you improve or show you …." , and it ALWAYS worked like a charm.

Thanks for reminding me that human nature is the same, whether face to face, in print, or online.

Best,

Vitaly Grinblat

That was a very interesting post. I would have bet headline 2 would have been the winner. But that shows again how important split testing is. I am curious about the percentage the winner beat off the other one.

Thanks again.
Peter R. Sherman
http://www.QuantumSuccessUnleashed.com/Report.html

Re "So" vs "If"

"So you’ve got 20 spare minutes" can come across as arrogant, while "If you’ve got 20 minutes…" still lets the reader decide.
 
When you think about it, "if" in this case is being used as a rhetorical question. Same as a car dealer asking if the auto buyer would like it in black or red.  

If you think about it Joseph, you’ll know I am right

Paul

Interesting article.

Based on what you’re saying regarding "assume the sale" wouldn’t it make sense to say something like "So you’ve got 20 spare minutes a month? I’ll guarantee you …etc.) instead of "If you’ve got 20 minutes…etc.?

I’m not quite sure how the "If" makes an assumption on the sale. I always thought the expression was "It’s not if, but when…"

Interested in your feedback.

Joseph
http://www.thesalescrafter.com
joseph@thesalescrafter.com

We must move on with the times. I don’t know how long this will take us especially in the network marketing industry. This is one of the "tips" one Company Sent out last week.

"Don’t try to reinvent the wheel. This is a tough one for most people. But it is in your and your downlines’ best interest to use the proven things that got you and your upline to where you are".

Surely the world is changing drastically. The people who will remain on top are those who are in trend with current realities. As you say, ‘free’ is not as effetive as it used to be.. so what next?

Thank you for this post. I hope it reaches many especially in my industry.

Annette
http://www.AnnetteTush.com

Re the "Give me 20 minutes a month" vs "If you’ve got 20 minutes a month"

"Give me" is asking permission of the reader i.e. "taking" the readers time away from him.

"If you’ve " is ASSUMING the sale and makes the reader ask him/herself if they can spend 20 minutes which most people can do in a 1 month. "If you’ve " is saying I have valuable information but if you want it YOU have to ask me (i.e. read the copy)

There is an article on Assume the Sale by Tron Jordheim which goes into more detail.

See: http://www.insideselfstorage.com/articles/531speaking.html

Hope this helps

Paul

Now I know another reason why I bought Mike Filsaime’s 7 figure code last year!

the7figurecode.com

Yep the headline got me with the If… then idea

Best wishes

Paul