Posted by:
Daniel Levis
August 27, 2008
Issue #490
Dear Web Business-Builder,
Probably the biggest pain point for aspiring info-product marketers is product creation.
I can’t count the number of times I’ve talked to people who are slaving over their first info-product for months, sometimes years.
Others seem to start one project after another never finishing any of them.
And still more bring dud products to market that never should have been born.
There are many reasons for these common afflictions …
Three of the biggest are the idea that your first info-product has to be a runaway best seller … that you have to personally create the content that goes into your info-product … and that it has to be perfect.
If you can sidestep these paralyzing erroneous conclusions, you can have your first product done and selling in mere weeks. It can be like picking up a dime and watching it turn into a dollar before it reaches your pocket.
The Lazy Man’s Way to Info-Riches …
One of the fastest and easiest ways to create a niche info-product that sells is to interview published authors. If you can find a topic with 20 or 30 different books written on that topic, it means you probably won’t have too much trouble selling information built around that same general topic. And you can get the authors of those books to do most of the content creation for you.
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Posted by:
Clayton Makepeace
August 18, 2008
Issue #483
Dear Business-Builder,
The great investor Warren Buffet has a net worth of about $62 billion. That’s sixty-two thousand million dollars.
If your net worth is $10 million, Warren is 6,200 times richer than you.
If you’re worth $1 million, he has 62,000 times more money than you do.
If your net worth is $100,000, Mr. Buffet is 620,000 times richer than you are.
There are people whose businesses grow a hundred, maybe even a thousand times or more faster than yours does. For every new customer you attract, they attract 100, 1,000, maybe even 10,000 or more.
There are people who look, feel and perform ten, twenty, even thirty years younger than you do …
Who have far greater success in love and relationships (OK – maybe just in sex) than you do …
Who live better for less, have greener lawns, clearer skin, more hair, thinner waists and smaller butts, better-behaved or more successful kids, more friends or are more successful in some other area of life than you are.
Sorry – but you know it’s true. And no, I’m not trying to depress you – just trying to make a very important point.
So let me ask you: WHY do you think all those people are doing so much better than you in so many different areas?
Are they all thousands of times smarter than you?
Do they work thousands of times harder?
Are they thousands of times luckier?
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Posted by:
Troy White
August 8, 2008
Issue #477
Fellow Business-Builder,
Last Sunday night, while we slept, someone cut through the screen on a kitchen window, crawled through, rifled through a few things, opened one of the vehicles out in front of the house and went through the glove box and console, then stole the keys to the other vehicle (the dreaded minivan) and took off.
I woke up (fast) at 7:45 am when one of my 7-year-old daughters came in the room asking why all the doors in the house were "wide open." I ran out and sure enough the front screen door and main door were pried open.
The back doors the same.
** Something was most definitely wrong.
Then I noticed the kitchen window screen was cut, and the ledge below the window had been cleaned clear of all the photos that used to sit there.
Someone has been in the house - maybe was still there - and we had yet to figure out what was stolen. I see my laptop still sitting there. An iPod and a cell phone both lay on the kitchen counter. Cash still sitting on my tabletop in the bedroom.
Luckily everyone is safe and sound.
In a case like this, anything could have happened.
The person may have gotten startled and done something drastic.
One of the kids could have gone to the bathroom and ran into the thief.
Anything could have happened.
** Fortunately, nothing did.
A missing purse and minivan - who cares?
We are all fine - which is what really matters.
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Posted by:
Derek Gehl
July 22, 2008
Issue #464
Dear Business-Builder,
If you’re not already taking advantage of pay-per-click (PPC) advertising to pull qualified traffic to your site, now’s the time! PPC is hands-down the fastest way to get targeted traffic to your site.
But did you know it’s also a lean, mean testing machine?
That’s right. This HUGE ADVANTAGE comes from the ability to quickly test, track, compare, and tweak your ads.
Use your results to decide what new keywords to optimize your site for. Figure out what types of opt-in offers get the best results. Use it to help you write top-performing copy for your website and landing pages. You can even use it to optimize the text in your meta description tags — which Google displays with your URL in the organic search results.
You can harness the power of your own pay-per-click campaign in just five simple steps:
- Set up a Google AdWords campaign.
- Set up your PPC conversion tracker.
- Split-test versions of your ads.
- Find out which ad pulls the highest click-throughs and conversions.
- Use your top-performing campaign elements to optimize your website!
Let’s start by making sure the basic elements of your AdWords campaign are in place.
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Posted by:
Gary Bencivenga
July 15, 2008
Issue #459
Dear Marketing Top Gun:
In this BULLET you’ll discover the two most powerful words in advertising and how to use them to explode your response fairly easily and consistently.
Which Headline Pulled Best?
First, to illustrate the secret, can you guess which of these two magalog headlines was the big winner for a financial newsletter?
HEADLINE A: (next to photo of financial guru, Charles J. Givens):
If you’ve got 20 minutes a month,
I guarantee to work a financial miracle
in your life.
(caption under photo)
Charles J. Givens, the self-made $200-millionaire,
entrepreneur and best-selling financial author of all time.
HEADLINE B: (same photo and caption):
The Millionaire Maker
(subhead) Can he make YOU rich, too?
* * *
Which of these headlines absolutely smashed the other in a split-run test, out pulling it by a huge margin and becoming a profitable control for years?
Rather than just tell you the winner, let me describe how you could know in advance, once you understand the two most powerful words in advertising today.
By the way, no BULLET you will ever read will give you more sheer power to boost your response consistently, beat existing control packages easily and create your own blockbuster products than the simple yet profound secret I will now share. Yet I doubt if you have ever read this anywhere, even if you have been a lifelong student of advertising.
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