Posted by:
Derek Gehl
December 2, 2008
Issue #558
"If you are not moving closer to what you want in sales (or in life), you probably aren’t doing enough asking."
- Jack Canfield
Dear Business-Builder,
Imagine: After months of hard work, your website is finally live. You’ve officially been open for business an entire week. And yet you haven’t made any sales.
Not. One. Single. Sale.
Argh!
Don’t despair. We’ve all been there. In fact, this is one of the most common problems new Internet entrepreneurs ask me to solve for them.
Here’s something that’ll help ease the pain of turning a "dud" site into one that rakes in the profits: Derek Gehl’s surefire "My Website Ain’t Making Money!" troubleshooting checklist.
If you recently launched a website and aren’t getting the results you expected, you need to ask yourself every single question on the list below, starting with number one. Once you can answer "yes" to all 10 questions, I guarantee the sales will come rolling in.
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Posted by:
Troy White
November 28, 2008
Issue #556
Fellow Business-Builders,
You are going to love the rest of this success story!
If you haven’t read the first half, make sure you go back to last week’s article and go through the details.
Brendan Ready shared with me his brilliant strategy for selling a commodity type product for huge margins over his competitors.
Some of the things he covered in our last week’s article …
- Do what your competitors aren’t willing to do to open up new territories.
- Go where the real money is … and charge appropriately.
- Find areas that are not being served properly.
- Be creative in how you pay your team members – get them excited about how much they can make … and how much of a mini-celebrity you are making them.
- Charge very high premiums for a unique service and product that creates an unforgettable experience … one they can’t wait to share with their friends.
- Plus a lot more was covered … make sure you read it!
back to the interview …
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Posted by:
Michael Masterson
November 25, 2008
Issue #553
"This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back."
John Ilhan
I believe that for every business, at any given time, there is an optimum strategy for acquiring new customers - and that the primary marketing obligation of the company’s CEO is to make sure that strategy is discovered and implemented.
What do I mean by an optimum strategy for acquiring new customers?
I mean a marketing and sales strategy that will produce the greatest long-term benefit to the company. Usually, that means finding and converting the greatest number of high-lifetime-value customers, i.e., customers who will continue to buy products from the company for years into the future.
Here’s an example …
Since its inception, EarlytoRise.com has recruited almost all its customers through Internet advertising. Of the many conversion strategies we have tested, two have so far proven effective:
- Selling informational reports on other websites and then giving buyers a free subscription to our daily e-zine, which then sells them all sorts of "back-end" products.
- Targeting search engine users on a pay-per-click basis with a free special report, and then giving them a free subscription to the e-zine with its back-end selling.
What we found - over and over again - is that those who had purchased our informational reports were worth considerably more over the long-term than those who had responded to our free report offers.
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Posted by:
Troy White
November 21, 2008
Issue #551
Fellow Business-Builders,
You are going to love this success story!
I know I do … I’ve probably shared it with a thousand people by now.
Why?
Because it is packed with useful tips on how a relatively average, commodity-type business turned things around and now charges > 12,000% more than his competition.
The next best thing about this: Brendan Ready did this without buying 400 e-books, $1,500 home study programs, or attending thirty different $2,500 per person workshops.
Here is a guy who is well on track for a $1.5 million dollar a year business in his first year. I can see it tripling in size every year, if they can handle it.
Now, I am one for training through books, home study programs, and seminars. I invest $20,000+ per year in this … not to mention what I pay my coach and mastermind groups (more than my education investment). I would highly recommend you invest in your education too.
Even with Brendan’s success, he had never even heard of some of the strategies I shared with him. One of which is an easy extra million a year for him if he wants.
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Posted by:
Daniel Levis
November 19, 2008
Issue #549
Dear Web Business-Builder,
Several years into my career in corporate, business-to-business selling, I realized there are a few key things you can find out about someone that will dramatically increase your odds of making a favorable impression and getting them involved with your product or service.
Even before this realization, I was already outselling pretty much all of the other sales people at the companies I worked for. It was because I was a ruthless qualifier …
I simply refused to spend time trying to persuade unqualified buyers … while the other salespeople often wasted their valuable time and energy trying to sell to people who couldn’t buy … or with companies who shouldn’t buy because one of our competitors was better able to serve them.
This meant I was dumbfounded when my prospects often failed to see why we were the absolute best solution to their company’s problem.
To me, their behavior was like denying two and two make four — until I discovered my failing …
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