Posted by:
Clayton Makepeace
September 4, 2008
Issue #16
Part One
In this special interview issue …
- How a little "romance" can grab your prospects' attention and sell them your product …
- The ultimate key to advertising success in today's crowded market …
- The truth about traditional benefit-oriented selling — and how it just might be killing sales …
- The one part of every promotion that's even more important than the headline …
- What you must know about your prospects before you write a word of copy …
- A simple way you can get better, more profitable copy out of every copywriter your hire …
- The most common blunder in advertising today …
- And much, MUCH MORE!
Dear Business-Builder,
Several years back, I gave up freelancing to "go exclusive" with a single client. Between 1999 and 2003, we quadrupled the size of his customer files, along with his revenue and profits.
In 2004, I ended that exclusive arrangement and started talking with my old clients again — and all I heard was "Arthur Johnson" this and "Arthur Johnson" that.
Seems in my absence from the freelance scene, a new guy had showed up … created a gaggle of hot new controls for Boardroom, Agora, Phillips and others … and had joined the elite ranks of our industry's "A" level writers.
I've mentioned Arthur several times before in THE TOTAL PACKAGE — particularly, his red-hot "Had Enough?" control for Dr. William Campbell Douglass. It's a textbook case on how to electrify a maturing market and get a blockbuster control when everyone else is failing.
Recently, I had the opportunity to ask Arthur about the secrets of his stellar success. His answers will be of tremendous value to anyone who writes sales copy or works with writers.
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Posted by:
Clayton Makepeace
June 16, 2008
Issue #439
In today’s special issue, Internet marketing legend
FRANK KERN grills me to discover …
- How I create e-mail sales campaigns that generate up to $80 million in online sales each year …
- Two essential components of every great e-mail sales campaign …
- The missing ingredient that makes my e-mail copy up to four times more profitable than even the top online marketing gurus’ …
- The massive business opportunity the biz-op experts are completely missing now — and how it could make you millions in 2008 and 2009 …
- And much more!
Dear Business Builder …
I’ve been hearing about and watching Frank Kern work for over a year now and so has pretty much everyone else who works for me.
The guy is astonishingly prolific … a leading light in the Product Launch Formula arena … and a darned good copywriter in his own right.
Plus, Frank is known for having the most outrageous sense of humor in the entire online marketing space.
So when the great Frank Kern asked if he could interview me last Friday, I jumped at the chance.
And now, the recording of that interview is today’s issue of The Total Package!
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Posted by:
Clayton Makepeace
June 2, 2008
Issue #430
In this issue:
- The unparalleled power of writing to the whole brain …
- The #1 blunder new copywriters make that sentences you to blank page block – and how to blast through and write better copy faster …
- How “writing in layers” can multiply your response rates …
- And much, MUCH MORE!
Dear Business-Builder,
Remember how, when you first learned to drive, you had to THINK about every little thing you did?
You know: Ease off the gas. Depress clutch. Move gearshift. Release clutch. Press the accelerator.
Before you knew it, though, you’d taught your brain to do all that automatically – right? You never really had to consciously think your way through that process in such painstaking detail again. So you were free to think about other things – like how to avoid that oncoming tractor trailer.
Well, guess what? Copywriting’s like that, too.
When I wrote my first direct response promotion, I had to think my way through even the tiniest decisions in every page, paragraph and line and even in my word choices.
But that was nearly 40 years ago. Today, it’s all second nature to me. And that’s good. Because I’m able to tear thought my clients’ copy at near light speed.
But it’s also not so good; because the other part of my job is helping younger writers achieve greater successes than I have – and to do it in far less time than it took me.
That requires a fresh set of eyes, a mind for detail and the ability to analyze the copywriting process … to dissect copywriting strategy … and even to parse word choices … all in ways I haven’t had to for decades.
What I really needed in order to pass these secrets along to you was a brilliant student of copywriting with tremendous energy, the academic background I lack and the knack for dissecting the copywriting process in ways that make it easy for new writers to understand.
Enter Anthony Flores …
Tony – a highly talented copywriter in his own right – is a genius. One of the most intense students of direct response marketing and advertising I’ve ever met.
I can’t tell you how thrilled we are to have his incredible research skills on our staff, skills he honed while attending Stanford University (one of his good friends even dated Chelsea Clinton!)
After college, Tony’s business savvy, marketing wisdom and sales copy helped double a friend’s natural health company in 2004 and then doubled it again in 2005 to nearly $3 million in sales. That’s when copywriting legend (and notoriously tough critic) John Carlton praised his writing as “damn good.”
There is no doubt that Tony has been a godsend to me; helping me pass these proven response-boosting techniques on to a new generation. But the greatest value Tony brings has been to thousands who have used his analysis of many of the world’s most successful direct response promotions and his easy-to-understand, plain-English teaching style to hone their copywriting skills.
I can only imagine the difference having Tony’s brilliant insights back in 1973 or 74 would have made in my life and career.
You don’t have to imagine.
Tony has taken the copywriting strategies I taught him and created the long-awaited, much anticipated Ultimate Desktop Copy Coach. It’s the clearest, most comprehensive, easiest to read, understand and USE course on direct response copywriting I’ve ever seen.
With a course like this in your marketing arsenal, you’ll be spared many of the blunders and disappointments that punctuate most writers’ climb to the top – and you’ll have hundreds of tools to take your response and your career to the next level.
The Ultimate Desktop Copy Coach will be available soon. Watch your inbox for more information – AND for the chance to download a free report!
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Posted by:
John Newtson
December 8, 2007
Issue #302
Dear Business Builder,
You’ve thought about writing a book before, haven’t you?
Imagine going down to Barnes & Noble and casually maneuvering a friend over to a particular bookshelf. Just so you can say off-handedly, “Oh look, they’re carrying my book.”
And they’ll pretend it’s a big surprise and you haven’t blathered on ad nauseam about every minute detail of getting your book written and published.
Wouldn’t it be great?
The truth is, having a book published is a huge credibility element. And probably the surest way to establish your expertise in just about anything.
Today, you’ll meet Carolyn Warren, author of Mortgage Rip-offs and Money Savers. (You can find out more about Carolyn at www.mortgage-helper.com.)
Her book was a smashing success. And she went from being an unknown nationally to being the top expert in her field.
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Posted by:
Daniel Levis
December 5, 2007
Issue #299
In this special interview issue:
- Why persuasion is the most important skill you’ll ever learn, and how it saved my financial life …
- Why “try” is one of the most powerful words in the selling dictionary …
- What makes an offer irresistible?
- Two life lessons from the school of hard knocks …
- And more!
Dear Web Business Builder,
Mike Dolpies runs a highly successful Martial Arts school in Barnegat NJ, and sells information products (specialized marketing kits) to other school operators online.
Mike just interviewed me for his upcoming book, "How to Quickly Master The Art of Influence, 19 Secrets For Persuasive Power", and he asked some darn good questions.
I thought you might enjoy reading a transcript of the interview.
Here it is:
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