Comments on: When Copywriting Formulas Come Up Short Here’s What To Do … http://www.makepeacetotalpackage.com/john-forde/when-copywriting-formulas-come-up-short-heres-what-to-do.html Business-Building Secrets for Growth-Obsessed Companies Fri, 21 Nov 2008 03:35:15 +0000 http://wordpress.org/?v=2.3.3 By: Sarah Clachar, natural health copywriter http://www.makepeacetotalpackage.com/john-forde/when-copywriting-formulas-come-up-short-heres-what-to-do.html#comment-2676 Sarah Clachar, natural health copywriter Fri, 25 Apr 2008 15:36:54 +0000 http://www.makepeacetotalpackage.com/john-forde/when-copywriting-formulas-come-up-short-heres-what-to-do.html#comment-2676 John, This is great!  So often I get enmeshed in my copy - having a way to pull back and assess it tactically is very welcomed - not to mention that it frees me up to dive deep in the first draft without as many editors sitting on my shoulder for that round. Other tip that I use - read it to your kids or distracted spouse and see what keeps their attention and what loses it:  Tough test. Sarah Clachar, health copywriter John,

This is great!  So often I get enmeshed in my copy - having a way to pull back and assess it tactically is very welcomed - not to mention that it frees me up to dive deep in the first draft without as many editors sitting on my shoulder for that round.

Other tip that I use - read it to your kids or distracted spouse and see what keeps their attention and what loses it:  Tough test.

Sarah Clachar, health copywriter

]]> By: nita http://www.makepeacetotalpackage.com/john-forde/when-copywriting-formulas-come-up-short-heres-what-to-do.html#comment-2670 nita Fri, 25 Apr 2008 13:06:56 +0000 http://www.makepeacetotalpackage.com/john-forde/when-copywriting-formulas-come-up-short-heres-what-to-do.html#comment-2670 hi, the advice was great. I have only one question to ask- is there any formula that gives u that central idea? sincerel, nita hi,
the advice was great.
I have only one question to ask- is there any formula that gives u that central idea?
sincerel,
nita

]]> By: Peter Black http://www.makepeacetotalpackage.com/john-forde/when-copywriting-formulas-come-up-short-heres-what-to-do.html#comment-2664 Peter Black Thu, 24 Apr 2008 15:17:39 +0000 http://www.makepeacetotalpackage.com/john-forde/when-copywriting-formulas-come-up-short-heres-what-to-do.html#comment-2664 Thanks, John.  I'm copying out this sucker right now and taping it to my computer.  I, too, am working hard to break the habit of writing overly conscientiously.  Often I have to push myself to dispair before my inner critic just gives up and says, "Do whatever you want. I don't care!"  That's when the good stuff comes out. Thanks, John.  I’m copying out this sucker right now and taping it to my computer.  I, too, am working hard to break the habit of writing overly conscientiously.  Often I have to push myself to dispair before my inner critic just gives up and says, "Do whatever you want. I don’t care!"  That’s when the good stuff comes out.

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